3 Shopify Apps That We Include In All Of Our eCommerce Builds

When building a website with Shopify, there are various apps available. Among the many apps, we use a few specific ones in our eCommerce builds to extend our clients’ online store’s functionality.

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There’s a Shopify app for pretty much everything, whether it's for adding in customer reviews or assisting with email marketing. We’ve dedicated this post to why we use the three leading Shopify apps we use and the benefits of using them.


Accentuate Custom Fields

(Source: Shopify App Store)


To easily extend your Shopify store with personal fields like text fields, images and more, we use Accentuate Custom Fields (ACF). Even though Shopify is one of the best eCommerce systems out, it can’t serve every purpose, which is where ACF comes in.

One of the biggest pitfalls of most eCommerce platforms is not being able to manage large blocks of information easily and at scale. With eCommerce platforms, performance isn’t all about speed - it’s about its usability for the user and developer.

If you want to add additional product details or usage instructions to online product manuals, now you can do so. You can even create extra fields and take control of your design layout, define embedded scripts, and more.


Features

  • Migration friendly - link multiple stores together and sync fields.

  • An unlimited number of media uploads.

  • Bulk editing across custom fields.

  • Filter fields by product, blog, article, page, template.

  • An excellent support team and help from system developers.


Why Use ACF?

If you want to upgrade your Shopify and use it as a content management system, ACF offers many benefits. With the features listed above, there are plenty more to add to the list.

You want something that integrates easily and quickly and overall makes your Shopify eCommerce store that much better. While the Shopify system is excellent at being an engine for eCommerce, paired with ACF’s features like marketing integration and the ability to add info to your pages, we’ve definitely saved time and money thanks to this add-on.


What ACF Adds to Your Shopify Store

  1. Content management system.

  2. Marketing integration.

  3. Increases Shopify’s functionality.


How to Use ACF

To add the ACF add-on to your Shopify store, simply follow the Shopify app store’s instructions here.

To find out more about Accentuate Custom Fields, visit their website.


Feed for Google Shopping

(Source: Shopify App Store)


The Google Shopping tab (GS) is an excellent part of Google, especially for your eCommerce store. But if your products aren’t optimised correctly, then what’s the point of using GS at all?

If you are serious about advertising, Feed for Google Shopping (FGS) by Simprosys is a must-have. Not only does FGS save your Google AdWords spend through optimising your feed, it includes various unique features.


Features

  • An unlimited number of products you can optimise for GS.

  • Ability to exclude undesired products from GS.

  • Optimise the title of your product to increase traffic.

  • Add descriptions that are relevant and keyword-rich to improve ranking.

  • Use promotions to increase CTR.

  • Additional support available, like optimising through colour, size, material, etc.

  • A responsive team is available for call support.


Why Use FGS?

As Google has now made it Free to list your products in the Google Shopping tab, why not take advantage of it. The Google Shopping Tab aims to connect sellers with shoppers looking for their specific products, so it’s a Win-Win for everyone.

Like Google’s organic search results, using the Shopping Tab is free for anyone with an existing Google Merchant account. Suppose your Google Shopping products contain rich visual content, along with a quality title, description, and even ratings and reviews. In that case, your product may be eligible for free enhanced listings, which will appear in the organic shopping tab search results.

Enhanced listings appear in rich content formats on the Shopping tab. Hundreds of millions of people use Google search every day, so being eligible for enhanced listings enable your products to be shown across Google platforms - like the Shopping tab, Google Search and Google Images. With Google Shopping in specific, enhanced listings can boost traffic and drive sales.


Become Eligible for Enhanced Listings

  1. Optimise your Product/s, Titles and Descriptions. Make sure to include keyword phrases and other important details.

  2. Provide the Product Identifiers in the feed, like the Brand Name, Manufacturer Number (SKU) and Barcode.

  3. Assign your products to the correct product types and related Google product categories.

  4. Ensure your product data matches the data on your eCommerce website.

  5. Develop your site to load fast and be mobile-friendly.


How To Use FGS

  1. Sign up for the Google Merchant Centre for your store.

  2. Enable the ‘Surfaces across Google’ option in your Google Merchant Centre.


From here, download the app from the Shopify app store, and you’re good to go.

To find out more about Feed for Google Shopping, visit simprosys.


Klaviyo

(Source: Klaviyo)


On your eCommerce sites, you want to own your marketing. With customer data available through Klaviyo, we have access to not just what customers click on, but their time spent on the store, the product page they visit for the longest or the most (heat mapping), and more.

Using Klaviyo with Shopify is especially useful. You can personalise your marketing for your eCommerce store. Whether that be sending personal and better communications to delivering memorable experiences for your customers.


Features

  • Faster integrations with quality customer data.

  • Segment your customers based on behaviour, engagement and more.

  • Track website behaviour.

  • Personalise your marketing to every customer.


Why Use Klaviyo?

Let’s dive a bit deeper into the features of Klaviyo. The fast integrations with Shopify are easy to combine with data from external marketing tools, creating a single comprehensive view of it all. And if you want to segment that data based on customers’ behaviour or engagement with certain products, you can do that too.

Klaviyo places a few code lines on your site to open up a new world of targeting options. So you can learn what your customers are doing on your site, who looked at a product and didn’t buy it and more. Once you scan through the behaviour, you can then personalise your marketing, including template tags with individuals’ name blocks, what behaviour group you want to send an email to, etc.


Optimise Klaviyo for Shopify Sales

  1. Use quality email templates.

  2. Personalise marketing to your audience.

  3. Segment based on behaviour or information following personalisation.


How to Use Klaviyo

While the steps of downloading and using Klaviyo are much like Feed for Google Shopping, there is an additional task you must do - follow their contact form via their website to get started.

To find out more about Klaviyo, visit their website.


Summary

Now that we’ve listed the primary Shopify apps we use, you can start to advance your eCommerce store. With the tips and tricks we’ve provided and our reasons for using the apps we do, we hope you enjoy these apps’ advantages as much as we do.