Do you own a website or are you a small business owner that wants to explore the benefits of what SEO has to offer? If so, you've probably heard of the successes that can be enjoyed by the site owner that manages to rank 1st in the Google search results pages!
While that's true, it's not always quite so simple. Making your website SEO-friendly and helping it to speak a language that Google and other search engines understand can be a lengthy and detailed process. That is typical of SEO!
Still, if you're able to pull it off, the aforementioned success can indeed be yours! You've come to the right place if you're looking for information on how to make your website more visible to search engines.
We're going to walk you through exactly what kind of factors Google and other major search engines care about so that you can make your website as attractive as possible and improve your SEO prospects.
Making your website SEO-friendly can have a huge impact. High rankings are an amazing asset for any business. Here are some of the benefits of dominating your industry's search engine results!
More Website Traffic
Of course, the primary reason you want to make a website SEO-friendly is so that you can rank higher and get more traffic for your web pages.
Think about it from your own perspective. When you're looking for a product or service online, do you ever go past the first page of the organic search results?
You might occasionally, but for the most part, you're likely to find what you're looking for within the first few results. The same goes for everyone else. Web pages that are buried after page 1 in the organic search results are barely ever seen by customers with high purchasing intent. That's how search engines work they rank by authority on a keyword and topic.
The vast majority of web traffic goes to the websites that are listed on the first page of the search results. If you want a piece of that pie, you need to do everything in your power to make sure your website is ranking as high as possible. This is what makes SEO and aggressive search engine optimisation campaigns so important, A Managed SEO service should be able to guide you in setting up effective campaigns to drive the right traffic.
SEO is a cost-effective way to generate leads for your business. Once you've achieved high rankings, you'll be able to sit back and enjoy a steady stream of targeted traffic that is looking for what you have to offer!
This is in contrast to other forms of marketing, such as PPC (pay-per-click) advertising, which can be quite expensive and is often less effective.
Increased Brand Awareness
When you achieve high rankings, you're also increasing your brand's visibility and reach.
More and more people will become aware of your existence, which is essential for any business that wants to be successful.
Furthermore, you will be able to build trust and credibility with your target audience. After all, if you're appearing in the top results for your industry, then you must be doing something right!
Ways to Make a Website Search Engine Optimisation Friendly
Now that you know how important SEO really is, you're probably ready to start diving in and making changes to your website! These key factors can vastly improve your website's SEO standing. These SEO factors are how other sites rank high on the desktop and mobile pages consistently.
Meta Tags & Description
One of the ways that you can make a website SEO-friendly is by ensuring that your website's meta titles and descriptions are in order. Meta tags are snippets of code that help to describe your website's contents and give a boost to your SEO.
The meta description is what appears beneath your website's title in the search engines. This is where you want to give a brief overview of what potential visitors can expect to find on your website.
Your meta tags and descriptions should be accurate, keyword-rich, and enticing! They can have a huge impact on your SEO performance and whether search engines treat them with respect. The more enticing your tags and titles the more likely you will get more customers taking interest and clicking through.
URL Structure & Permalinks
Your website's URL structure is important for two reasons. Firstly, you want your website's URL to be easy to read and understand. Secondly, you want your URL to include relevant keywords in your SEO campaign.
For example, if you have a website about dog grooming, you might want your URL to look something like this: www.example.com/dog-grooming.
This makes it clear what your website is about and includes relevant keywords that can help your website to rank higher in the search engines and have a successful SEO campaign.
Content for Search Engines
Your website's high-quality content is perhaps the most important factor when it comes to making your website SEO friendly. After all, your content is what helps to set you apart from your competitors and attract potential visitors to your site. You should perform keyword research using SEO tools as the website owner to determine how you should be creating quality content and relevant content. Pick out a few words from your SEO keyword research efforts to include in your on page optimisation.
Learn more in-depth SEO knowledge with Do Good Things. We specialise in Content Marketing and Managed SEO as well as Performance Marketing strategies. We can start with a SEO Audit and build a solid plan to boost your rankings