02 June, 2021
Wine Central wanted a partner to identify the low hanging opportunities and help pivot them towards a successful paid media strategy. Through Google Ads and Facebook PPC, we helped optimise their strategy, triple their customer base and improve their ROAS, keeping it at a consistent rate of 1:24.
27 May, 2021
Facebook released its 2021 Q1 earnings; they outperformed the forecast and beat Wall Street’s expectations. The growth was attributed to a 12% increase in the number of Ads shown, with a massive 30% increase in average price per Ad. Is the cost of digital advertising continuing to rise?