Blog / Google Ads

16 June, 2021

How to Calculate ROAS for a Google Ad Campaign

ROAS is an important quality metric in Google Ad campaigns and social media management – It's a marketing metric for measuring the revenue earned from each dollar spent on advertising.

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02 June, 2021

How We Optimised Wine Central’s Paid Media Strategy And Improved Their ROAS

Wine Central wanted a partner to identify the low hanging opportunities and help pivot them towards a successful paid media strategy. Through Google Ads and Facebook PPC, we helped optimise their strategy, triple their customer base and improve their ROAS, keeping it at a consistent rate of 1:24.

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24 March, 2021

5 Key Metrics You Should Be Monitoring In Your Google Ads Campaign

If Google Ads campaigns aren’t managed correctly, it’ll not only be time-consuming to update but expensive to correct. Here are the five key metrics you should be monitoring in your Google Ads campaigns.

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