Voice search and SEO: Ensure Your Site is Optimised Correctly
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May 31, 2023
Adapting your business website to ensure it is optimised for voice search technology is an important consideration to act on now. As Voice search's influencing search engine optimization (SEO) grows understanding how to structure your site for both voice search and traditional search queries is equally important. Here's a run down on what to consider when optimising for voice based queries.
What is Voice Search?
Voice search involves using spoken language to initiate a search query on a search engine or virtual assistant. Users have the option to interact with devices like smartphones, smart speakers, or virtual assistants such as Siri, Google Assistant, or Alexa through voice commands instead of manually typing in search queries.
How Does Voice Search Technology Work?
The process of voice search technology involves the conversion of spoken words into text through the use of speech recognition technology. Voice search technology utilises natural language processing to analyse spoken requests and offer relevant search results or verbal responses to users.
The query is processed using search algorithms to retrieve relevant information, which is then presented through a voice-enabled device or visual interface. Machine learning and artificial intelligence contribute to enhancing the precision and efficiency of voice search technology gradually.
It offers a hands-free and convenient way to access information, perform tasks, and interact with technology.
What is Voice Search Optimisation?
Voice search optimisation, commonly referred to as voice SEO or VSO, involves optimising websites and content for voice search to enhance their visibility and ranking in organic search engine results. Voice search is a method of performing searches using spoken commands on various devices including smartphones, smart speakers like Google Home, and virtual assistants such as Siri, Google Assistant, or Alexa.
Voice search optimization involves considering the distinct features of voice-based queries in comparison to text-based searches. When people use voice search, they tend to ask questions in a more conversational and natural language style. Optimising for voice search requires adjusting content to align with conversational patterns.
Why Optimise for Voice Search?
Voice search is not a fade, it is quickly becoming a normal mode of searching the internet. With the growing use of smart devices from TVs, mobile phones and virtual assistants (also known as smart assistants) voice search is an easy, fast way of gaining information. If your site following the traditional rules around SEO for desktop search text only you will be missing out of vital organic traffic for your keywords.
There are several factors why voice search has experiencing significant growth in recent years.
Widespread availability of smart devices and virtual assistants.
Improved accuracy and efficiency of voice recognition technology contribute to a seamless user experience.
The natural and conversational interaction of voice search aligns with the preferences of users seeking quick and hands-free access to information.
Does Voice Search Impact SEO?
Voice search has revolutionised search engine optimization , prompting changes in optimisation strategies. Marketers must adapt by targeting long-tail keywords and natural language phrases to align with conversational voice queries. Mobile user experience, local search focus, are crucial for success in the voice search era. By staying ahead of the curve and optimising your content is key to retaining your search rankings and increase the flow of potential customers into your business.
Are Voice Search SEO and Traditional Website SEO different?
Voice search SEO and traditional website SEO have distinct differences due to the unique characteristics of voice queries. Voice search SEO requires optimising for conversational, long-tail keywords and focusing on providing concise answers to user questions. Local optimisation and the use of featured snippets are also crucial in voice search SEO.
However, while there are differences, it's important to incorporate both voice search optimization and traditional website SEO into a comprehensive strategy to effectively reach and engage users across different search channels. By embracing these differences and adapting your SEO practices, you can stay ahead in the evolving digital landscape.
How is Voice Search Different from Traditional Search?
As more and more people turn to virtual assistants and smart devices to perform online searches, it's essential to understand the differences between voice search and traditional search. There are three key aspects that set voice search apart:
Question Keywords: Unlike traditional search, where users often input short, fragmented keywords, voice search queries tend to be in the form of complete questions. With voice assistants like Siri, Google Assistant, and Alexa, users ask direct questions in a conversational tone. As a result, optimising for question keywords becomes crucial in voice search SEO. Marketers need to identify the relevant questions users are likely to ask, and tailor their content to match the appropriate user intent for their business, ensuring that the answers are easily accessible.
Long-Tail Keywords: Voice search also emphasises the importance of long-tail keywords. In traditional search, users often use shorter keywords to find the desired information quickly. However, voice queries tend to be more detailed and specific, as users naturally express their queries in longer, conversational sentences. To align with these user behaviors, incorporating long-tail keywords into your content is essential for voice search optimization. Long-tail keywords provide a better chance of matching the exact phrases users are likely to speak during voice searches.
Conversational Language: The conversational nature of voice search sets it apart from traditional search. When individuals conduct a traditional search, they typically utilise brief and disjointed keywords, while those who use voice search are more inclined to ask complete questions or speak in a more natural manner. The change in user behaviour necessitates content creators to adjust their approach through the creation of conversational content that aligns with user language. Writing in a conversational tone and providing concise answers to frequently asked questions can increase the likelihood of appearing in voice search results.
It is important for marketers and website designers christchurch to be aware of the distinctions between voice search and traditional search. Businesses can optimise their online presence for voice search by utilizing question-based and long-tail keywords and creating conversational content. Adapting to the evolving search behavior and adjusting your SEO strategy can enhance your reach and effectively connect with your intended audience during the voice search era.
Talk to us!
There is nothing like a good voice search audit to create a clear path for further website developments and content strategies. Do Good Things can provide you with a documented plan to increase your visibility, and help you target right high-intent search queries.
Get in touch with us today to kick start improvements to your website's search engine optimization and Google ranking.
What is the Role of Voice Search in SEO?
Voice search plays important roles in SEO, including its impact on search rankings and user behaviour. By considering the full impact of voice search its essential to consider the following when optimising your site:
Changing search behaviour: Voice search has altered the way people interact with search engines. Voice search users often ask longer, more conversational questions rather than typing short, keyword-focused queries. The change in search behavior requires a modification in SEO strategies to adapt to the use of natural language conversational keywords.
Keyword research and optimisation: Voice searches often utilise long-tail keywords and phrases, as people speak their queries in a more conversational manner. To improve their chances of ranking in voice search results, SEO professionals should identify and include long-tail keywords in their content that align with voice search queries.
Mobile optimization: Voice searches are predominantly performed on mobile devices. A mobile-friendly website is essential for optimizing for voice search. Mobile optimization involves various elements like responsive design, quick page load times, and a mobile experience that's easy to use.
Local search optimization: A significant proportion of voice searches have local intent, such as searching for nearby businesses or services. Effective local SEO strategies, such as local keyword optimization, optimizing Google My Business listings, and maintaining consistent NAP information across directories, play a crucial role in being visible in voice search results for local inquiries.
Natural language processing: Voice search relies on natural language processing (NLP) to understand and interpret spoken queries. SEO professionals need to structure their content in a way that search engines can comprehend and extract relevant information easily. This includes using clear headings, concise answers, and well-structured data.
User experience: Voice search is often used for quick answers and immediate solutions. Improving website functionality, including fast loading, simple navigation, and clear information, can enhance user experience and potentially result in improved conversions and customer satisfaction for voice search users.
Voice search has reshaped search behaviour, keyword strategies, and content optimisation techniques in SEO. Businesses and website owners must adapt their SEO practices to effectively optimise for voice search and enhance their online visibility and organic traffic.
What are Key Aspects of Voice Search Optimization:
Long-tail keyword optimisation: Voice search keywords often use longer, more specific queries than traditional text-based searches. It's important to use keyword research tool to find and incorporate long-tail keywords into your content that reflect the way people naturally ask questions.
Natural language processing: Voice search relies heavily on natural language processing, which means understanding and interpreting human language. Ensure that your content is structured in a way that search engines can easily understand and extract relevant information.
Featured snippets and position zero: Voice assistants typically provide a single answer or a brief snippet of information in response to voice queries. The featured snippet, referred to as position zero, is highly sought after for voice search results. Optimizing content for featured snippets can improve the chances of being chosen as the answer for voice search.
Rich snippets, which are also known as rich results or rich answers, are a type of search result that goes beyond simple text and offers more interactive formats. They could be tables, numbers, bullets, charts, images or paragraphs.
Mobile optimisation: Voice search is commonly performed on mobile devices, so it's crucial to have a mobile-friendly website. Optimise your site's design and performance for mobile users to provide a seamless experience.
Local SEO: A significant portion of voice searches are location-based, such as "Where is the nearest coffee shop?" Optimising your content for local search by including location-specific keywords and ensuring your business information is accurate and up-to-date can improve your visibility in voice search results.
Structured data markup: Implementing structured data markup, such as schema.org, helps search engines better understand the context and structure of your content. This can enhance your chances of appearing in voice search results.
How To Optimise Your Site For Voice Search
Conducting a voice search SEO audit involves assessing and optimising your website's content, relevant keywords, and technical aspects to align with the unique characteristics of voice search queries.
Creating conversational but concise content ensures that your website or online presence can effectively respond to voice search queries in a natural and engaging manner.
Optimising for local search is crucial for voice search as users often seek location-specific information, such as finding nearby businesses or services. Incorporating local keywords and optimising your business listings can improve visibility in voice search results.
Utilising structured data and adding schema markup to your web pages helps search engines better understand the context and content of your site, increasing the likelihood of appearing in voice search results.
Analyse your backlinks, you are checking for high quality links and disavowing links that are deemed poor quality. You can raise your domain authority by obtaining external backlinks from high- domain sites
Testing your content with the Google Natural Language API can provide insights into how well your content aligns with natural language processing and whether it effectively answers the types of questions users might ask through voice search.
Claiming your Google My Business listing and ensure your Google Business Profile is accurate and up-to-date with information to help improve your local visibility in voice search results, particularly for location-based queries.
Being mobile-friendly is essential, as mobile searches using voice are far easier. A mobile-friendly responsive design and fast-loading pages enhance the user experience and increase the chances of appearing in voice search results.
When people speak to their voice search devices like Google Home they will be asking questions. Creating content that answers your audience's frequently asked questions helps optimise for voice search by aligning with the conversational and question-based nature of voice queries. By addressing common queries, you increase the chances of being selected as the voice search answer. This is another part of where schema markup is important as you are telling the search engine that this is content to take notice of.
SEO Strategies to Grow Your Sales & Engage Your Customers
Voice Search Optimisation for your site is a powerful methods of marketing available for a website owner. It is sustainable, affordable, and highly effective when you commit to a strategy. Now that you have a higher understanding of what SEO for Voice Search is and how it works, you can start to formulate your SEO strategy or work with a trusted digital marketing company christchurch to create one for you!
It's been part of Do Good Things own lead generation strategy increasing qualified leads by 200%
We can help you create a bespoke strategy targeting commercial long-tail keywords and infusing your site with voice search optimised content get in touch for a free consultation!