What Does a Digital Marketing Agency Do?

Ryan Mitchell
Ryan Mitchell
Managing Director
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Published on
March 14, 2023
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What Does a Digital Marketing Agency Do?

What does a digital marketing agency do? Everything you need to know.

Digital marketing agencies are a growing industry, providing businesses with the necessary tools and expertise to create an effective digital marketing strategy.

As more companies recognise the importance of an online presence, digital marketing agencies have become increasingly sought after for their ability to provide services such as website design, SEO optimisation, content creation, and social media management. 

What is Digital Marketing?

Digital marketing is a multi-channel strategy businesses use to find and build relationships with their target audience. It includes SEO, content marketing, social media campaigns, and PPC advertising. Strategic implementation of these tactics helps increase website traffic, brand awareness, sales leads, and conversions. To get the most out of online marketing an experienced digital marketing agency is essential to help meet your business goals


6 Types of Digital Marketing Agencies (and What They Do)

A digital marketing agency is an invaluable resource for businesses looking to make their mark online. There are many types of digital marketing agencies, each offering different services and expertise. Some of the most common types include web design and development, search engine optimisation (SEO), content marketing, social media management, pay-per-click advertising, email marketing campaign management, online reputation management, and analytics consulting.

  • SEO Agency

An SEO agency is a digital marketing agency that specialises in optimising websites and content to rank highly on search engine results. Digital marketing agencies that focus on search engine optimization can help businesses increase their visibility, build brand awareness, and drive organic website traffic. SEO agencies utilise a range of strategies including keyword research, website audits, backlink audits, website and blog content, social media optimisation and more. By working with an experienced SEO agency, businesses can gain valuable insights into their customer base as well as develop effective strategies to boost their online presence. With the right team of professionals on your side, you can maximise your business’s potential reach!


  • Digital Ad (PPC) Agency

Digital ad (PPC) agencies are an integral part of any digital marketing strategy. They specialise in creating and managing campaigns that drive traffic to a website by placing advertisements on search engine results pages (SERPs) and other websites. Successful campaigns for PPC can help businesses reach their target audiences and generate leads more quickly than any other form of online advertising. Digital ad agencies are equipped with the knowledge, skills, and tools to create PPC campaigns that meet their clients’ business goals while staying within budget. Furthermore, they understand the best practices for each platform, from Google Ads Manager to Facebook Ads, so they can optimise ads for maximum ROI. With the help of a digital ad agency, businesses can increase brand awareness and website visits at a fraction of the cost compared to traditional forms of advertising.


  • Social Media Agency

Social media agencies are a great asset for businesses looking to make an impact on a wide range of social media platforms. They provide services related to creating and managing content, setting up ads, and responding to customer interactions. By utilising the latest tools available, these digital marketing agencies can help companies create and manage digital marketing campaigns that are tailored to their target audience. Additionally, they can maximise the reach of each post by using strategies such as influencer outreach or affiliate marketing. Furthermore, they can track and analyse key metrics, such as impressions and clicks, in order to identify what’s working and what isn’t. With the help of a social media agency, businesses can increase their brand awareness while connecting with potential customers through meaningful conversations.


  • Full-Service Digital Marketing Agency

A full-service digital agency is the perfect choice for businesses that need a comprehensive approach to their online presence. These agencies offer a variety of services, from website design and development to search engine optimization (SEO) and content marketing. With an experienced team of professionals, they can help you create an effective strategy that’s tailored to your business needs.

Full-service digital marketing agencies are also great at tracking results and analytics so you know exactly how successful your marketing campaign is. They can monitor key performance indicators (KPIs) such as click-through rates and cost per acquisition, giving you insights into what’s working best for your business. With these data-driven strategies, they can help you make informed decisions on how to allocate resources and maximise ROI.


  • Web Design Agency

A web design agency specialises in creating websites that are tailored to the specific needs of a business. Web designers will work with clients to create a website that is visually appealing and user-friendly, while also making sure it meets all the necessary requirements for search engine optimisation. They will also handle the look and feel of pages, ensuring they are attractive, intuitive, and easy to navigate. A good web design agency should be able to provide insights into how customers interact with a website, as well as strategies for improving user experience. With their expertise in both design and development, web design agencies can help businesses create an online presence that stands out from its competitors.


  • Inbound Marketing Agency

An inbound marketing agency is a great resource for businesses looking to improve their online presence. This type of digital marketing agency specialises in creating strategies that draw customers to the company’s website, build trust with them over time, and eventually convert them into leads or sales. Inbound marketing techniques include content creation, SEO optimisation, PPC campaigns, social media engagement, and more. By using data-driven insights to understand customer behaviour and preferences, an inbound marketing agency can help businesses create effective campaigns that resonate with their target audience. With the right approach and expertise, an inbound agency can make all the difference when it comes to growing a business’s online presence.

Do Good Things is a Full Service Digital Marketing Agency who specialise in the full spectrum of digital services from Webflow Marketing websites and SEO to PPC advertising and CRM management

Get in touch with us today for a FREE marketing plan for your business. 

Branding and logo design
(Source: unsplash)

What are digital agency pricing models?

Agency pricing models are an important factor to consider when looking for a digital agency. The model you choose should be tailored to your specific needs and goals, while taking into account industry standards.

Common pricing models used by agencies include project-based fees, retainer fees, performance-based fees, and value-based fees.

  1. Project-based fees are fixed prices for a single or set of services. This is most common for design agencies and creative teams where there is a fixed cost for website design or graphic design.  
  2. Retainer fees involve an ongoing monthly payment in exchange for services over a certain period of time. Search Engine Marketing services and SEO agencies often use this model as there are ongoing optimisations needed to gain maximum ROI. 
  3. Performance-based fees are dependent on the success of the marketing campaign, usually based on metrics such as leads generated or sales made. 
  4. Value-based fees are based on the perceived value of the services provided to the client.

Ultimately, deciding which pricing model is right for your business depends on its size and budget constraints, as well as what type of services you need from the digital agency.

Feel free to read our article to give you a clear picture of how our digital marketing pricing model works


Fixed Rate

Fixed Rate pricing is a popular model for digital marketing agencies, as it provides clients with a clear understanding of the cost of their services. This model involves calculating the amount of time needed to complete a project, combined with the hourly rate charged by the agency. The total amount is then split into two fees: an upfront deposit and a balance due after completion. This type of rate allows clients to budget their projects in advance and helps ensure that they are getting the best value for their money. Fixed Rate pricing is an ideal option for businesses that have limited budgets and need to plan out their expenses in advance. However, it’s important to make sure you’re working with a digital agency that has a good track record when it comes to delivering on time and producing quality work.



Value-based pricing is a model that digital marketing agencies may use when working with clients. This approach involves setting a price for services based on the value that the client will receive from them. The digital agency and the client agree on an estimated ROI (return on investment) target ahead of time, and then the agency is paid according to how well they meet that goal. This type of pricing model is beneficial for businesses who want to invest in online marketing but don't have a large budget or are unsure of what kind of results they can expect. Value-based pricing allows businesses to take calculated risks by investing in digital marketing services and only paying if they get the desired results. It also encourages agencies to focus on producing quality work since their payment depends on how successful they are at achieving their goals.


Hourly Rate

Hourly rate is a common pricing model used by digital marketing agencies. It involves setting an agreed upon hourly rate for services and then charging the client based on the amount of hours spent working on their project. This type of pricing model is beneficial if your organisation offers multiple specialisations and you want to offer the same set of services across the board. It also allows you to adjust the price according to how much time is spent on each task, which makes it easier for businesses to manage their budget when investing in digital marketing services. Additionally, it encourages digital marketing agencies to focus on producing quality work since they are paid based on the number of hours they spend working. Hourly rate is a great option for businesses who don't have a large budget but still want to invest in digital marketing services.

Website design
(Source: Unsplash)

Digital Agency Projects

Projects are the bread and butter of digital marketing agencies. They are basically tasks that need to be completed in order to reach a predetermined goal set by the client. Projects may include website design in wellington, search engine optimization, creating content marketing, running ad campaigns, email marketing, and many more.

Depending on the scope of the project, they can range from a few hours of work to months-long campaigns. When working with clients, digital marketing agencies typically assess the project's goals and develop a strategy for how best to achieve them.

This involves analysing data and researching potential solutions. Once the plan is established, the digital agency executes it by completing tasks such as creating content or setting up campaigns.

The success of projects is usually measured in terms of ROI (return on investment), so it’s important for digital marketing agencies to effectively manage their time in order to get desired results for their clients.

Paid advertising

Why Should Businesses Use Digital Marketing Agencies?

  • Expertise: Digital marketing agencies employ experts in various areas of online marketing, such as search engine optimization, social media marketing, email marketing, content marketing and more. Their specialists possess the digital marketing techniques, skills and knowledge to create customised digital marketing campaigns that can assist organisations in reaching their target market and achieving their objectives.
  • Cost-effective: Utilising the services of a digital marketing company can be advantageous economically compared to employing an internal team of digital marketers due to their access to specialised resources and technologies that enable them to efficiently create and implement successful digital marketing campaigns.
  • Time-saving: Digital marketing agencies can create, formulate and implement a digital marketing strategy tailored to a client's business goals, as well as monitor their progress. Business owners and their in-house team can use this to free up time for other areas of the business.
  • Latest Technology: Digital marketing team have access to the latest digital tools and technologies, which can incur additional cost for businesses.
  • Measurable results: Digital agencies can utilise analytics tools to evaluate the effectiveness of their digital marketing campaigns and determine if any adjustments should be made for increased return on investment.

Overall, using a digital agency can help businesses stay competitive in today's digital landscape and achieve their marketing goals more efficiently and effectively.

Social media marketing

Digital Marketing Agencies Improve Your Marketing's Return on Investment

Your marketing efforts can be completely transformed by working with a digital marketing company. They can act as a seamless addition to your in-house marketing team, filling in any gaps in specialised digital marketing knowledge or time constraints.

A digital agency can be an impartial third party who can also identify any weaknesses in your current digital marketing strategies and opportunities based on their wide range of experience with different businesses. 

Your business gains time, experience, and successful results when you choose the right agency. 

Do Good Things is a full-service digital marketing agency that can work together with you to grow your business online. 

Have a read through the results we are gaining for our clients here

We are always interested to hear where your biggest challenges lie and how we can help you solve them.  

Drop us a line or chat to us today

Ryan Mitchell
Ryan Mitchell
Managing Director
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