What is an SEO checklist?

Ryan Mitchell
Ryan Mitchell
Managing Director
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Published on
May 25, 2023
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What is an SEO checklist?

In the fast-paced and ever-evolving world of digital marketing, one thing remains constant: the importance of search engine optimization (SEO). In order to stay competitive and maintain your standing in search engine rankings, it is essential to have an SEO checklist as a valuable resource in your toolkit.

In this article, we'll explore the benefits of using an SEO checklist - a guide that provides a comprehensive list of steps to optimise your website for search engines. Following the guidelines outlined in the checklist can improve your website's visibility and drive more organic traffic. Let's delve deeper and explore the potential impact of utilising an SEO checklist!


Understanding Search Engines and Ranking Factors

How Do Search Engines Work?

Search engines operate in three main stages: crawling, indexing, and ranking. During the crawling stage, automated software called search engine spiders, search engine bots or crawlers browse the internet and locate new or updated web pages. As the search engine spiders crawl the web, they gather various details about each page they encounter, including the title, content, and internal links to other pages.

The data collected by the search engine is then stored in an extensive database known as an index, which acts as a repository for all the pages the search engine has crawled, along with their relevant information. This indexing process enables the search engine to retrieve relevant results promptly when a user enters a search query.

The search engine utilises complicated algorithms to prioritise the indexed pages and display the most appropriate outcomes to the user upon receiving a query. In determining the ranking of the pages, the algorithm takes various factors into account, including:

  • Relevance and quality of the content
  • Authority and trustworthiness of the website
  • Popularity and user engagement
  • Website's technical optimization

Search engines employ a blend of natural language processing (NLP), machine learning (ML), and artificial intelligence (AI) technologies to comprehend the user's search query and present the most relevant pages from their index. Furthermore, search engines can customise search results based on the user's search history, geographical location, and other contextual signals.


What are the Main Ranking Factors?

Search engines utilise intricate algorithms to evaluate the significance and response of web pages to a user's search query. While the exact ranking factors used by search engines like Google are not publicly disclosed, there are some well-known and widely accepted factors that influence search engine rankings. Here are the main ranking factors:

  • Content Quality and Relevance: High-quality, relevant, and original content is crucial for ranking higher in search engine results. Content that provides value to users and satisfies their search intent is more likely to rank well.
  • Backlinks: Backlinks from reputable and authoritative websites strongly signal a website's quality and authority. The number and quality of backlinks can greatly influence search engine rankings.
  • User Experience: User experience (UX) factors such as load time mobile-friendliness, and overall site usability can impact search engine rankings. Websites that provide a positive user experience will likely rank well.
  • Technical SEO: Technical SEO factors such as website structure, internal links, and schema markup can also affect search engine rankings. A website with a clean and organised structure, optimised images, and fast-loading pages is more likely to rank higher.
  • Social Signals: Social signals, including likes, shares, and comments, can also influence search engine rankings. While the impact of social signals on search engine rankings is debated, there is evidence that social signals can impact search engine visibility.
  • On-page Optimisation: On-page optimisation factors such as title tags, meta descriptions, and header tags can also impact search engine rankings and your click through rate. Proper use of these elements can help search engines better understand the content of a web page and improve its visibility in search results.

It's worth noting that search engines use hundreds of ranking factors to determine search results, and the importance of each factor can vary depending on the search query and other aspects. Although it is impossible to control all ranking factors, focusing on the primary factors can enhance the visibility of your website, thus attracting more organic traffic.

Get in touch with us if you want to improve your organic rankings and attract more visitors. Do Good Things is a professional SEO agency that can help you create an effective SEO checklist and boost your organic search growth.

We can assist you in building an SEO dashboard to track and analyse data, measure the success of your SEO efforts, and make data-driven decisions. Save yourself time and effort by working with us, and let us help you unleash the full potential of your website.


What is the Importance of an SEO Checklist?

An SEO (Search Engine Optimization) checklist is crucial for improving a website's search engine ranking and organic traffic. It is a comprehensive list of tasks that should be completed to ensure a website is optimised for search engines. Here are the reasons why the SEO checklist is essential:

  • Ensures Extensive Optimisation: An SEO checklist covers all aspects of SEO, from keyword research to technical SEO, content optimizations, and off-page optimisation. It ensures that all necessary optimisation tasks are completed, and none are overlooked, which can lead to missed opportunities to improve the website's search engine ranking.
  • Saves Time: Creating an SEO checklist streamlines the SEO process, making it easier to manage and track progress. It can save time as it eliminates the need to remember all the tasks needed whenever you optimise a website.
  • Improves Website's Ranking: Following an SEO checklist helps to improve a website's search engine ranking by ensuring that all the necessary optimisation tasks are completed. This increases the website's visibility to potential customers and increases organic traffic to the website.
  • Better User Experience: Optimising a website according to an SEO checklist improves the website's user experience, which is essential for keeping visitors engaged and driving conversions. This includes optimising website speed, ensuring that the website easy for  mobile users to navigate, and ensuring the website's navigation is easy to use.
  • Increases Conversion Rates: Optimising a website for search engines increases its visibility, which leads to more traffic. This can translate to higher conversion rates, as more visitors have the opportunity to engage with the website's content and offerings.



What is a Basic SEO Checklist?

A basic SEO checklist is a list of essential tasks and elements that should be included in a website's search engine optimization strategy. It serves as a guide for website owners and digital marketers to ensure that their website is optimised for search engines and can rank higher in search engine results pages.

The checklist usually includes elements such as keyword research, on-page optimisation, technical SEO, content optimization, and link building. By following a basic SEO checklist, website owners and marketers can improve their website's visibility, attract more organic traffic, and ultimately increase their online business success. Here are our SEO Checklists to help you optimise your site.


How to Structure Your Site to Optimise For SEO?

Structuring your website for SEO involves organising your site's content to make it easy for search engines to understand and index. Here are the tips on how to structure your site to optimise for SEO:

  • Use a Logical Hierarchy: Your website should have a clear and logical hierarchy of pages. This hierarchy should reflect the importance and relevance of each page to your overall website. Ideally, your homepage should link to your main categories, which should link to subcategories, and so on. This would make it easier for search engines to crawl and index your site's content.
  • Optimise for SEO friendly URLs: Using descriptive, concise, and easy-to-read URLs is essential for improving the user experience and search engine optimization of your website. Using hyphens to separate words in URLs and avoiding long and complicated URLs is recommended. This makes it easier for both users and search engines to understand the content of a page and improves the chances of the page being displayed in relevant search results.
  • Use Internal Linking: Internal linking is the process of linking pages within your website. This helps search engines understand the relationship between pages on your website and can help distribute link authority throughout your site. Use descriptive anchor text for internal links and avoid using generic phrases like "click here."
  • Create a Sitemap: Generating a sitemap is a process of creating a file that provides a list of all pages on your website. Submitting this sitemap to search engines can be beneficial as it helps them comprehend the structure of your site and enhances the indexing of your content.
  • Use Header Tags: Header tags (H1, H2, H3, etc.) help structure the content of a page and provide clues to search engines about the importance and relevance of each section. Use header tags to break up content and make it easier to read.
  • Optimise Images: Optimising images for SEO involves using descriptive file names and providing alt text. By doing so, search engines can better understand the content of an image, which can increase the chances of your website ranking in image search results.


Following these tips can help you structure your website in a way that is optimised for SEO. Keep in mind that the structure of your website must be user-friendly and easy to navigate, as well as optimised for search engines. A well-structured website can help improve your search engine rankings and attract more organic traffic.


How to Make Sure Your Site is Crawlable?

Making sure your website is crawlable is essential for search engine optimization (SEO). If search engines cannot crawl and index your website's content, it won't appear in search results. Here are the tips on how to make sure your site is crawlable:

  • Check for Technical Issues: Use a tool like Google Search Console to check for technical issues that could be preventing search engines from crawling your site. These issues could include broken links, server errors, or issues with your robots.txt file.
  • Create a Robots.txt File: A robots.txt file tells search engine crawlers which pages and files to crawl and which to ignore. Make sure that your robots.txt file is up to date and includes all the pages you want to be crawled.
  • Use an XML Sitemap: An XML sitemap lists every page on your website and provides metadata about them to search engines. Submitting an XML sitemap to search engines can help them crawl and index your site more effectively.
  • Use Structured Data: Structured data, also known as schema markup, provides additional information about the content of a web page to search engines. This can help improve the visibility and relevance of your website in search results.
  • Check Your Website's Navigation: Ensure that your website's navigation is straightforward and user-friendly. Inaccessible navigation may impede search engines from crawling and indexing your website's content.
  • Avoid Duplicate Content Issues: Duplicate content can confuse search engines and prevent them from effectively crawling and indexing your site. Ensure that every page on your website has unique and original content.
  • Optimise Your Website's Speed: A slow website can negatively impact your website's crawlability. Use a tool like Google PageSpeed Insights to check your website's speed and make any necessary improvements.

Following these tips can ensure that your website is crawlable and optimised for search engines. Regularly checking for technical issues and keeping your website up to date can help improve your website's visibility and attract more organic traffic.


How to Create an SEO Checklist and What to Check?

Boosting your website's search engine optimization (SEO) is critical to driving more organic traffic to your website. Creating an SEO checklist is a helpful way to ensure you cover all the essential elements necessary to optimise your website's ranking on search engine results pages (SERPs).

To create a comprehensive SEO checklist, you should include these steps when looking at your web design Wellington and check the following elements:

  1. Conduct Keyword Research: Achieving a higher search engine ranking requires a comprehensive understanding of several factors, including the importance of thorough keyword research. Through the identification of the exact words and phrases used by your target audience in searching for products and services related to your business, you can develop a more efficient SEO strategy that can significantly boost your website's visibility in search engine results pages. Including keyword research in your SEO checklist and targeting primary and secondary keywords is essential for the success of your campaign.
  2. Analyse Your Competitors: Make sure your checklist includes conducting competitor analysis. Analysing your competitors can provide valuable insights into what is working for them and what is not. Check your competitor's websites to see what keywords they are targeting and what content they are creating.
  3. On-Page Optimisation: Make sure your checklist includes conducting on-page optimisation. On-page optimisation refers to optimising your website's content and blog posts to rank for specific keywords. This includes optimising page titles, meta descriptions, header tags, and content.
  4. Off-Page SEO: Make sure your checklist includes conducting off-page optimisation. Off-page SEO involves optimising external factors that affect your website's ranking, such as backlinks, social media, and online directories.
  5. Technical SEO: Technical SEO refers to optimising your website's technical aspects to improve its crawlability, indexability, and usability. This includes optimising website speed, fixing broken links, implementing schema markup, and conducting an SEO audit. An SEO audit can help you determine any technical issues on your website that could affect your website's ranking in search engines. It helps in ensuring that your website is technically sound, easy to crawl, and user-friendly.
  6. Local SEO: Incorporating local SEO into your website involves optimising it for location-based searches, such as creating and refining local business listings and acquiring customer reviews. Ensure that your SEO checklist includes performing local SEO.
  7. Analytics and Reporting: Finally, tracking and analysing your website's performance is essential. This includes tracking key metrics like organic traffic, bounce, and conversion rates. Make sure your checklist includes setting up analytics tracking and reporting.

Working through a SEO checklist might be a time-consuming process, but it's worth the effort to ensure that you are covering all the essential aspects of SEO. Following these steps can help you in creating an effective SEO checklist and ensure that your website is optimised for search engines.


SEO checklist

How Do You Create a Keyword Research Checklist?

Creating a keyword research checklist involves a series of steps to ensure you comprehensively understand your target audience and the keyword phrases they are searching for. Here are the steps to create a keyword research checklist:

  1. Define Your Target Audience: Define your target audience, including their demographics, interests, and behaviours. This will help you identify the types of keywords they are searching for.
  2. Brainstorm Topics: Use your knowledge of your target audience to brainstorm a list of relevant topics for your business or website. This can include products, services, and industry-related topics.
  3. Conduct Keyword Research: Use keyword research tools to identify keywords that are relevant to your topics. This includes long-tail keywords, which are longer and more specific phrases that are more likely to be used by your target audience. These can be found by using Google Search Console
  4. Analyse Keyword Metrics: Analyse the metrics of the keywords you have identified, including search volume, competition, and relevance. This will help you prioritise your keywords and focus on those that are most likely to drive traffic to your website.
  5. Identify Keyword Variations: Identify variations of your keywords, including synonyms and related phrases. This will help you expand your keyword list and target a wider range of search terms.
  6. Group Keywords: Group your keywords by topic and prioritise them based on relevance and search volume. This can help you develop content and blog posts that is focused on specific topics and optimised for specific keywords.
  7. Monitor Keyword Rankings: Monitor the rankings of your keywords over time to identify trends and make adjustments to your strategy as needed.

By creating a comprehensive keyword research checklist, you can ensure that you have a thorough understanding of your target audience and the keywords they are searching for. This will help you create optimised content for specific keywords and drive traffic to your website.


Why is it Important to do Keyword Research?

Keyword research is a crucial component of any successful SEO strategy. Here are the reasons why it's important to do keyword research:

  • Understanding User Intent: Keyword research allows you to understand the intent behind users' search queries. By identifying the keywords that users are searching for, you can create content that aligns with their intent and provides them with the information they're looking for.
  • Improving Search Engine Rankings: You can improve your search engine rankings by targeting keywords relevant to your content and your target audience. By incorporating these keywords into your content and meta tags, you can signal to search engines that your content is relevant and authoritative. By analysing your visitors search queries in Google Search Console you can gain more insights into what types of queries that your visitors are using to find your page. 
  • Driving Traffic to Your Website: By targeting relevant keywords, you can attract more traffic to your website. By creating content that aligns with user intent, you can provide value to your target audience and encourage them to visit your website.
  • Identifying Content Gaps: Keyword research can help you identify gaps in your content. By analysing primary keywords your competitors are targeting, you can identify topics and keywords you may have overlooked.
  • Improving Content Quality: Creating high-quality content that meets your target audience's interests and needs based on the keywords they are searching for can enhance engagement and increase the chances of users sharing and linking to your content.
  • Informing Paid Search Campaigns: Keyword research can also inform paid search campaigns. By identifying the most relevant keywords to your business, you can create targeted ads that are more likely to convert.


What Tools Can You Use to Conduct Competitor Keyword Research?

Conducting competitor keyword research is important in developing an effective SEO strategy. Here are the tools you can take advantage of in conducting competitor keyword research:


  • Google Search Console is a free resource for site owners which allows you to see the amount of impressions and clicks the content on your page could generate and reference back to the types of queries people are using. 
  • SEMrush: SEMrush is a popular keyword research tool that allows you to identify the keywords that your competitors are ranking for. You can enter a competitor's website or domain name and see a list of the keywords they rank for, the traffic they generate from those keywords, and the competition level.
  • Ahrefs: Ahrefs is another comprehensive SEO tool that includes a keyword research feature. With Ahrefs, you can analyse your competitor's websites to see what keywords they rank for, the traffic they generate from those keywords, and the backlinks they have built.
  • Google Keyword Planner: Google Keyword Planner is a free tool that enables you to research keywords and get search volume data. While it doesn't provide direct competitor research, you can use it to identify relevant keywords and see how much traffic they are generating.
  • SpyFu: SpyFu is a keyword research tool that focuses specifically on competitor analysis. With SpyFu, you can enter a competitor's domain name and see a list of the keywords they are ranking for, the estimated monthly search volume, and the cost per click.
  • Moz Keyword Explorer: Moz Keyword Explorer is a tool that allows you to see the search volume, difficulty, and opportunity of specific keywords. You can also analyse your competitor's websites to see what keywords they are ranking for and the difficulty level of those keywords.
  • Keyword Tool: The keyword Tool is a free keyword research tool that generates a list of relevant keywords based on a search term. You can enter a competitor's website or domain name and see a list of the keywords they are ranking for.


How to Do Competitor Keyword Research?

Competitor keyword research is an essential component of any effective SEO strategy. Here are the steps to follow to conduct competitor keyword research:


  1. Identify your competitors: The first step in keyword research is identifying your main competitors. These are the websites that are ranking for the same keywords that you want to target. Use tools such as Google search, industry directories, or social media platforms to identify your competitors.
  2. Analyse their website: Once you have identified your competitors, the next step is to analyse their website to see what keywords they are ranking for. You can use keyword research tools like Google Search Console, Bing Webmaster tools, SEMrush, Ahrefs, or Moz Keyword Explorer to identify your competitors' keywords.
  3. Identify their top-performing pages: Identify the pages on your competitor's websites that are getting the most traffic. Use tools such as Ahrefs or SEMrush to see which pages rank for the most keywords and get the most traffic.
  4. Analyse their content: Look at the content on your competitor's websites and see what topics they are covering. You can use this information to identify new keyword opportunities.
  5. Check their backlinks: Backlinks are external links from other sites and they are important ranking factor for search engines. Analyse your competitors' backlinks to see where they get their links. You can use tools such as Ahrefs to see your competitors' backlinks.
  6. Use keyword research tools: Use keyword research tools such as Google Keyword Planner, Keyword Tool, or Ubersuggest to generate a list of potential keywords that you can target.
  7. Analyse the competition level: Once you have identified potential keywords, analyze the competition level for each keyword. Use tools such as SEMrush or Ahrefs to see how difficult it will be to rank for each keyword.
  8. Identify gaps in your content: Based on your gathered information, identify gaps and new keyword opportunities.


How to Choose the Best Keywords to Optimise For?

Effective keyword selection is crucial to the success of your SEO strategy. Here are the steps you can follow in choosing the most suitable keywords to optimise for:

  1. Define your target audience: Begin by identifying your intended audience. Who do you want to reach with your website or content? What are their interests, requirements, and difficulties?
  2. Brainstorm relevant keywords: Based on your understanding of your target audience, brainstorm a list of relevant keywords that they might use when searching for your products or services. Use tools like Google Search Console, Keyword Tool, or Ubersuggest to expand your list of keywords.
  3. Analyse search volume and competition: Once you have a list primary keywords, analyse their search volume and competition. Focus on keywords with high search volume and low competition.
  4. Consider long-tail keywords: Long-tail keywords can be a valuable addition to your list of target keywords as they are more specific and have less competition than broad keyword phrases. Additionally, they have a higher potential to convert into leads or sales.
  5. Analyse user intent: Analyse the user intent behind each SEO keyword. What is the user looking for when they search for that keyword? Are they looking for information, products, or services? Choose a keyword list that align with the user's intent.
  6. Analyse your competitors: Analyse your competitors' websites and identify the keywords they are targeting. Use this information to identify new opportunities and optimise your existing keywords.
  7. Consider seasonality and trends: Consider seasonality and trends when you are coming up with keyword ideas. For example, if you sell Halloween costumes, you should focus on keywords related to Halloween in October.
  8. Prioritise relevance: Prioritise relevance over search volume and competition. Choose relevant keywords for your business and align them with your overall SEO strategy.
  9. Test and refine: Test and refine your keyword list over time. Analyse your website traffic and search engine rankings to determine which keywords drive the most traffic and conversions. Use this information to refine your keyword strategy over time.


What is a Content Checklist?

A content checklist is a tool used in content marketing to ensure that the content being produced is high-quality, relevant, and effective. It serves as a guide for content creators to ensure that all aspects of the content creation process have been considered and executed properly. Here are the key elements of a content checklist:

  • Define Your Target Audience: Understanding your target audience is vital to creating content that resonates with them. Identify their needs, interests, and pain points to create content that addresses their specific needs.
  • Establish Content Goals: Determine the goals of your content, including increasing website traffic, generating leads, and building brand awareness. Your content should be created with these goals in mind.
  • Conduct Keyword Research: Keyword research can help you identify valuable keywords to target in your content. This can boost your content's ranking in SERPs and drive more traffic to your website.
  • Create an Outline: Develop an outline for your content that includes a clear introduction, main points, and a conclusion. This will help you organise your thoughts and ensure that your content is easy to read and follow.
  • Write Compelling Headlines: Your headlines should be catchy, descriptive, and relevant to the content. A good headline can help grab the reader's attention and encourage them to read on.
  • Optimise Your Content: Optimise your content for search engines by incorporating keywords into the content and meta tags. This will assist your content in ranking higher in SERPs.
  • Use Visuals: Incorporating visuals such as images, videos, and infographics can help to break up the text and enhance the engagement level of your content.
  • Edit and Proofread: Edit and proofread your content to ensure it is error-free and reads smoothly.
  • Add a Call to Action: Include a call to action (CTA) in your content to encourage readers to take a specific action, including signing up for a newsletter or making a purchase.

Using a content checklist ensures your content is high-quality, relevant, and effective. This can help you achieve your content marketing goals and drive more traffic to your website.


SEO checklist

What is a Technical SEO Checklist

A technical SEO checklist is a list of essential tasks that need to be completed to ensure that a website's technical SEO is optimised for search engines. Here are some of the items that a technical SEO page audit checklist should include:

  • Check Website Speed: Website speed is a critical ranking factor, and slow-loading pages can negatively impact user experience and search engine rankings. Use tools like Google PageSpeed Insights or GTmetrix to measure website speed and identify areas for improvement.
  • Check Mobile Friendliness: Mobile optimization is another critical factor for search engine rankings. Check your website's mobile-friendliness using tools like Google's Mobile-Friendly Test and ensure that your website is responsive to different screen sizes.
  • Check URL Structure: A clean and simple URL structure can make it easier for search engines to crawl and index your website. Check for relevant keywords in URLs, avoid unnecessary parameters, and use canonical tags to consolidate duplicate content.
  • Check for Broken Links: Broken links can negatively impact user experience and search engine rankings. Use tools like Screaming Frog or Broken Link Checker to promptly identify and fix broken links.
  • Check for Redirects: Redirects are essential for directing search engines and users from one URL to another. It is crucial to verify the correct use of 301 and 302 redirects and resolve any redirect chains or loops to ensure optimal website performance.
  • Check for Structured Data: Structured data helps search engines understand the content of a webpage and display rich snippets in search engine results. Check for proper use of structured data using tools like Google's Structured Data Testing Tool.
  • Check for XML Sitemap: XML sitemaps aid search engines in comprehending the architecture of your website and indexing your pages more efficiently. Make sure to verify the existence of an XML sitemap and guarantee that it is routinely updated and submitted to search engines.


What is an Off-Site SEO Checklist?

An off-site SEO checklist is a list of tasks that optimise a website's visibility and reputation outside of its domain. Here are some of the key elements that should be included in an off-site SEO checklist:

  • Backlink Analysis: Backlinks are links pointing to a website from other websites. A backlink analysis will help identify the quantity and quality of backlinks that a website has. This information can be used to improve the quality of backlinks and identify potentially harmful links that may damage the website's reputation.
  • Guest Post Links: Guest posting is a great way to build backlinks to a website while also establishing the website owner as an authority in their field. Look for guest posting opportunities on relevant websites that have a good reputation and a large audience.
  • Directory Listings: Directory listings are online directories that provide information about businesses or websites. Adding a website to relevant directories can help improve its visibility and reputation. Look for industry-specific directories or local business directories.
  • Social Media Presence: Social media is a valuable tool for building a website's reputation and driving traffic. Establish a presence on relevant social media platforms and engage with followers to build a loyal audience.
  • Online Reviews: Online reviews can significantly impact a website's reputation. Encourage customers to leave reviews on relevant sites and respond to reviews to show that the website owner engages with their audience.
  • Brand Mentions: Brand mentions are instances where a website is mentioned online without a link back to the website. Monitor brand mentions and reach out to the websites that have mentioned the website to request a link.
  • Competitor Analysis: Analyse competitors' backlinks and online reputation for identifying opportunities for building backlinks and improving the website's reputation.


Do you want to take your SEO game to the next level?

Get in touch with us now! Do Good Things can help you build an SEO checklist that's tailored to your business goals. We are a digital marketing company Christchurch business can talk to to guide you through the process of optimising your website and pieces of content to rank higher in search engine results, attract more visitors, and increase conversions.

We'll also provide you with an SEO dashboard to track your website's performance and gain insights into your audience's behaviour. By working with us, you'll have access to the latest SEO strategies and techniques, and you can be sure that your website is in good hands. Don't miss out on the opportunity to boost your online presence – reach out to us today!


How to Track the SEO Performance of Your Site?

Tracking the SEO performance of your site is essential to measure the effectiveness of your SEO efforts and make informed decisions. Here are the steps to help you track the SEO performance of your site:


  1. Set up Google Analytics: The first step to tracking your SEO performance is to set up Google Analytics. This will give you access to valuable data, including the number of visitors, bounce rate, time on site, and more.
  2. Configure Google Search Console: Google Search Console is another essential tool for tracking your SEO performance. It allows you to monitor your website's presence in Google search results and provides insights into how Google crawl errors and how it indexes your site.
  3. Monitor keyword rankings: Use a keyword tracking tool such as SEMrush or Ahrefs to monitor your keyword rankings over time. This will help you identify which keywords drive the most traffic and conversions to your site.
  4. Monitor organic traffic: Use Google Analytics to monitor your organic traffic over time. This will help you understand whether your SEO efforts drive more traffic to your site.
  5. Monitor backlinks: Use a backlink analysis tool such as SEMrush or Ahrefs to monitor your backlinks over time. This will help you identify which sites are linking to your site and whether those links are helping or hurting your SEO performance.
  6. Monitor site speed: Site speed is an important ranking factor, so it's essential to monitor your site's speed regularly. Use a tool like Google PageSpeed Insights to analyse your site's speed and identify any issues that need to be addressed.
  7. Monitor mobile-friendliness: With more and more users accessing the web from mobile devices, ensuring your site is mobile-friendly is essential. Use Google's Mobile-Friendly Test to check whether your site is mobile-friendly and identify any issues that need to be addressed.
  8. Monitor on-page optimization: Regularly review your on-page optimization to confirm that your content is optimised for your target keywords. Use a tool like Yoast SEO to analyse your content and identify any areas for improvement.
  9. Monitor conversions: Finally, monitoring your conversions over time is essential. Use Google Analytics to track your conversion rate and identify which pages and keywords drive the most conversions.


Why is it Important to Track Website Performance?

Tracking website performance and core web vitals is important for several reasons:

  • Evaluate website effectiveness: Monitoring your website's performance is crucial in determining how effective it is in achieving its goals. With the help of SEO tools and analytics, you can track and identify which areas of your website are performing well and which ones need improvement. This information can be used to make data-driven decisions leading to better user engagement, increased conversions, and improve overall website performance.
  • Identify problems: Monitoring website performance can help you identify technical issues or other problems that are affecting your website's performance. This includes identifying pages with slow loading speed, broken links, or other issues that may be affecting user experience.
  • Improve user experience: A website that is slow, unresponsive, or difficult to navigate can lead to a poor user experience and negatively impact your business. It can result in users leaving your website and looking for information or services elsewhere. That's why it's important to regularly monitor your website's performance and identify any issues that may be affecting its usability.
  • Stay ahead of competitors: By monitoring your website's performance, you can stay ahead of your competitors. This includes monitoring your search engine rankings, traffic, and other metrics to ensure your website performs well relative to your competitors.
  • Measure ROI: Tracking website performance allows you to measure your website's return on investment (ROI). By monitoring metrics such as traffic, conversions, and revenue, you can determine whether your website is delivering the desired results and identify areas where improvements can be made.


How to Set Up Google Search Profile for Local SEO?

To set up a Google Search Profile, also known as a Google My Business (GMB) profile, follow these steps:

  1. Sign in to your Google account: Visit Google.com to log in with your Google account. But if you don't have an account, you can easily create one for free.
  2. Go to Google My Business: Go to google.com/business and click "Manage Now" or "Start Now."
  3. Enter your business information: Enter your business name and address. If you don't have a physical storefront, you can choose to hide your address. Then, choose your business category and add your phone number and website URL.
  4. Verify your business: Google requires business verification before a profile goes live. Phone or email verification can be done instantly, depending on the business type and location. If not, a postcard with a verification code will be mailed, which may take some time.
  5. Add photos and information: Once your profile is verified, you can start adding information such as business hours, a description, and photos. It's important to add high-quality photos that showcase your business, as this would make it easy for customers to recognize you.
  6. Respond to reviews: Responding to reviews left by customers on your Google Search Profile is crucial, as it demonstrates your concern for your customers and your willingness to address any issues they may have.
  7. Keep your profile up to date: It's important to keep your Google Search Profile updated with changes to your business hours, address, or phone number. This ensures that customers have the most accurate information and can easily find and contact you.

A Google Search Profile can improve your visibility in search results, making it easier for customers to find and contact you. You can set up a Google Search Profile through these steps and start reaping the benefits of an improved online presence.


What to Monitor in GSP?

When monitoring your Google Search Profile (also known as a Google My Business profile), there are several key metrics and elements to keep an eye on. Here are the important things to monitor:


  • Profile completeness: Make sure your profile is complete and up to date. This includes adding accurate business information, such as your address, phone number, website URL, and business hours.
  • Reviews: Monitor the reviews on your profile and respond to them promptly. This demonstrates your appreciation for customer feedback and your dedication to delivering exceptional service.
  • Rating: Keep an eye on your overall rating, as this can significantly impact your visibility in Google search results. Aim to maintain a rating of at least 4 stars.
  • Engagement: Monitor how customers are engaging with your profile, such as how many views and clicks your profile is getting and how many people are calling or visiting your website from your profile.
  • Insights: Google provides insights on your profile, including how customers find your business and what search terms they use to do so. This can help you optimise your profile and improve your visibility.
  • Posts: Google allows you to create posts on your profile, which can include updates, promotions, and events. Monitor how these posts are performing and adjust your strategy as needed.


By monitoring these key metrics and elements, you can ensure that your Google Search Profile is optimised for visibility and engagement. Regular monitoring and adjustments can help improve your website's online presence and drive more business to your doorstep.

Get in touch with us! We can assist you with your SEO needs to boost your organic search growth. We can assist you in building an SEO checklist that suits your needs and goals. Doing this can help you optimise your website for search engines. Working with us would save you a lot of time and effort in creating on your own.

Do Good Things is an SEO agency offering a range of digital marketing services, from website design Christchurch to content optimization. We can answer all of your questions and curiosities about search engine optimization.

Ryan Mitchell
Ryan Mitchell
Managing Director
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