Share your story with content marketing.

Content marketing is key to the connection between you and your customer. Good content establishes your competitive advantage, builds trust and engagement and generates sustainable growth.

Share your story with content marketing.

Our holistic approach to digital marketing.

Content Strategy

Behind the best digital marketing is a solid content marketing strategy. It should cement your business’s marketing direction and how you engage customers. Our strategy syndicates your content across platforms to work smarter, not harder. 

Email Marketing

Email marketing is executed well to build convertible audiences. Our campaigns will build brand awareness, retain customers, and generate new leads. We take pleasure in crafting effective email marketing campaigns to boost your revenue. 

Social Media Marketing

Social media is an open door for people to discover your brand. With high competition, you must deliver well-crafted content and visuals to engage your customer. We can help design and write high-converting content. 

Cold Outreach

A well-executed, targeted outreach campaign is a powerful way to engage new clients. Our persona research and outreach strategy can guide you towards qualified leads that need your service, meaning less wasted time and more qualified prospects.

Content Writing 

We translate your vision into meaningful stories and actionable intent. Our skill for articulating your unique selling proposition and speaking directly to your personas will engage and convert your audience into a visible return on investment.

Analytics & Tracking

Data-driven decisions for your business and crucial for success. We can help build customised dashboards, set up your google analytics, and ensure all the tracking endpoints on your website are accurate and feeding back the correct data.

Frequently Asked Questions

How much input do you need from us to create the content?
Open FAQ

It's up to you. We have many different clients. You could approve every piece of content posted or write the content yourself. The main thing is knowing how much time and involvement you want, and we can tailor the service to you. 

Our most productive approach to saving you time is to create an initial proposal with core content topics and channels after a consultation with you. For each topic agreed upon, we work on a brief outlining anything you consider essential and critical information and how it relates to your offering. We will then ensure it’s of high quality and is on brief. 

We recommend you start by approving the assets we will post for you. You can tweak the wording and know the content we deliver is on brand and quality. Ultimately, it's all about building trust and showing that we understand you.

Do you spell-check content?
Open FAQ

Yes, of course. We ensure that all editing is up to a high standard and meticulously check all content for correct spelling before rolling it out.

How much content should I create?
Open FAQ

The answer will depend on a couple of factors. You’ll need to determine your marketing KPI and your offering. If you would like, we can help you to determine this number. From there, we’ll be able to decide on the amount of content you’d need to provide and how much content we’ll handle.

How much content should I create?
Open FAQ

The answer will depend on a couple of factors. You’ll need to determine your marketing KPI and your offering. If you would like, we can help you to determine this number. From there, we’ll be able to decide on the amount of content you’d need to provide and how much content we’ll handle.

Do you do keyword research for the content you create?
Open FAQ

We certainly do. We use keyword research as a starting point for our content writing, as it can tell us what topics your audience is searching for and help get you climbing the search engine rankings. We’ll then cater to those topics and incorporate relevant keywords into the content we write for your website. 

I already use an email marketing platform. Are you able to use it?
Open FAQ

Certainly! We work with many different platforms. The big question is, are you happy with the end result, and does it help convert your customers?  Ultimately, we can always recommend a few of our preferred email marketing platforms, help you migrate over easily, and support you with how to use them. 

We don't have a clean customer data list. Is this a problem?
Open FAQ

At most, it’s only a minor issue, but it’s certainly nothing to fret over. We can help with digital house cleaning and tidying up your customer data. We’ll assist in segmenting and sanitising your customer data list so that it is nicely organised and fits harmoniously into a preferred email marketing platform. 

What does your approval process look like before syndicating?
Open FAQ

We prefer to syndicate the content made for social channels through a formulated guideline. In creating this content, we understand the necessity of an approval process to reach a collective agreement to ensure that the posted content is giving positive feedback. We seek approval on its context and dates in advance and do our best to ensure all content is pre-scheduled.

What makes Do Good Things the right choice for content marketing?

Strength of word
Our thirst for telling good stories and tailoring them to your audience is one of our most powerful tools. Words have the strength of a thousand swords when used well to nurture your leads into convertible, retainable customers.

Quality over quantity
Our multi-channel syndication allows a single piece of content to flow across multiple channels ensuring multiple touchpoints. We can reach your audience faster, allowing us more time to invest in creating content that will resonate.

Let us refine your story and connect you to the right audience.

Our partnership with you will make your connection to your customer a valuable experience. From crafting a unique digital identity for you to designing and implementing marketing strategies that will see sustainable, measurable growth.