With the world’s obsession with smartphones, Email Marketing or Electronic direct mail marketing (EDM) is a powerful way of communicating with potential customers. A strong email marketing strategy can have a massive impact on your business.
Hubstop reports there are 4 billion daily email users globally, with email driven revenue estimated to be $11 billion by 2023**. Email can help you reach and connect your target audience in a more affordable, personalised way compared to any other channel. You can build brand awareness, educate your audience and increase sales or sign up to your product or service with relative ease and some good ideas.
What is Email Marketing?
Email marketing is a form of digital marketing in which regular emails are sent to a list of customers and potential customers who have opted to receive them. Though it's been around for a while, email marketing is still one of the best ways to convert leads into paying customers.
By maintaining an active email list, using segmenting to categorise your contact list into areas of interest or demographics, a business can create personalised marketing campaigns. Email marketing is capable of engaging audiences in a time of their choosing which can relate directly to higher ROI and conversion rates compared to the likes of Paid Social advertising like Meta Ads.
What Are Email Marketing Efforts, and Why Are They So Incredibly Effective?
The inbox has been a holy place for communicating with loved ones, colleagues, and, more recently, brands and businesses. Email marketing originally operated as a one-to-many communication strategy. Monthly newsletters, promotional emails, and company announcements all had the same message sent to all subscribers. Unfortunately, email inboxes became increasingly chaotic and cluttered over time.
Now, a few years later, the online world is a very different place. Even though your customers and prospects are inundated with emails, you can now be more interactive in the inbox thanks to the abundance of data and insights at your disposal.
The goal of today's email marketing campaigns aims to guide subscribers along the buyer's journey and inspire customer loyalty and repeat purchases through tailored, contextual messages sent directly to their inboxes.
Why Should You Consider Using Electronic Direct Mail (EDM) Marketing?
It is impossible to send personalised emails to each person who signs up for your mailing list if you already have thousands of potential customers in your sales pipeline.
Automated email marketing, on the other hand, enables you to create email sequences that are ideally suited to the requirements of your audience and to schedule their delivery at a particular time. You don't need to spend all your time writing and sending out individual emails; instead, you can concentrate on creating the ideal copy that motivates your audience to take action.
Email responders allow you to divide your audience into groups according to the behaviours and interests they exhibit. Because of segmentation, there are infinite ways to personalise the automated emails you receive; as a result, you get both simplicity and personalisation.
The fact that email automation is the most popular form of marketing automation demonstrates that this combination is effective. Currently, 64 percent of businesses utilise email automation. Because email marketing provides an average return on investment of $42 for every $1 spent, you have plenty of reasons to automate your email communications.
A Practical Guide to EDM Marketing Campaigns
Because of how simple email marketing campaigns are to launch and monitor, even the smallest businesses can take advantage of them. A newsletter sign-up form, for instance, would be a useful addition to a website. The number of people receiving your newsletters will increase as more people sign up. The newsletter can also be promoted through the company's social media pages, which bolster the EDM marketing campaign.
Email marketing has the dual benefits of being inexpensive and simple to implement. Marketing your business via email is cheap when compared to other methods.
Sending out a newsletter with email marketing services regularly is an easy and efficient way to keep customers up-to-date on company news, upcoming events, and promotional offers. In addition, software for sending emails makes it simple to schedule automated promotional emails to send to customers who haven't purchased in a while.
Email marketing allows you to communicate with specific groups of customers or even individual consumers. One way to do this is to offer customers discounts on specific products or services on their birthdays. The best email marketing services make this an irresistible offer that builds customer relationships and bolsters the overall digital marketing strategy.
When a company takes the time to get to know its customers more personally by asking the customer’s preferences, interests etc, it can increase the likelihood that those customers will buy from them again and be loyal to the brand.
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Techniques for Effective Email Marketing Strategy & EDM Marketing NZ
Define Your Target Audience
An efficient email contains information that the recipient cares about. Just like with any other aspect of marketing, crafting an effective email campaign requires first developing an understanding of your target audience and their wants and needs.
Set Some Objectives
Your campaign's objectives are related to the goals you have as a business and how mature your email audience is. Understanding what you can achieve by researching your competitors can help streamline your EDM strategy. Your objectives could be to increase your list size, increase your conversion rate, or set a quarterly revenue target. By getting advice from Email Marketing specialists who have worked in your sector can also give your campaigns a boost in the right direction as they will know where to avoid the pitfalls, the platforms that you can use and big gains you can make quickly through their years of experience.
Create an Email List
An email list is a collection of email addresses from people who have agreed to receive emails from you containing information that may interest them.
You need multiple opt-in channels for potential customers to join your email list. Therefore, the process of constructing an email list can be lengthy. Meanwhile, your email list will grow if you treat every subscriber and lead like gold.
Choose a Type of Email Campaign
A wide variety of email campaigns are available, and it can be difficult to choose. Finding the right email marketing strategy for your target audience begins with familiarising yourself with the various options available. If you want your customers and potential customers to sign up for only the emails that interest them, you should create separate lists for each type of email.
Develop a Plan
Set a regular contact schedule and inform your audience ahead of time. If you don't do this, you risk having many people unsubscribe from your emails and even end up in their spam folder.
Furthermore, once a schedule has been established, it is important to stick to it. This will strengthen your relationship with your target audience and keep you in their minds. Marketing automation via email marketing software can be useful for this.
Measure Your Results
In marketing, metrics are the holy grail. If you pay close attention to every important metric, you can adjust your email campaigns in ways that have a surprisingly large impact.
Engagement metrics like open rates and click through rates are some of the first metrics you should consider optimising. These can be easily tested using CRO strategies like A/B testing to understand how your audience is engaging with you and how you can improve based on their reaction. There could be a type of subject line, time or day of the week which gains more interest and the more you test the more you understand your audience.
Recognise the Value of Your Subscribers and Existing Customers
You should be respectful of the people you are communicating with because they have permitted you to access sensitive information. Give them a reason to believe they're unique, and you'll increase the likelihood that they'll become brand advocates.
Adhere to a Schedule
If you're publishing a newsletter, be consistent with your updates. Your subscribers will appreciate knowing that you will send a weekly email on the same day or each week.
Mobile Responsive Email Designs
Fewer than half of all emails are opened on mobile devices, so it's important to tailor your emails to this audience.
In other words, if your email doesn't render properly on mobile devices, half of your readers will assume you don't know what you're doing regarding email design.
Do Good Things Client Email Outreach Results:
Targeted list of prospects
47% reply rate
92% open rate
Email Marketing - the Effective Way.
Do Good Things are a Digital Marketing Agency who specialise in Email Marketing and Automation. We have built and managed highly effective campaigns to grow our partners business using this digital channel.
Our expertise is both in eCommerce and the service industries, so if you are a SaaS start-up, a professional service or an online store, we can do good things together.
Most people who want an email subscriber base simply post an opt-in form on their website as an EDM marketing strategy and cross their fingers. Unfortunately, this tactic rarely succeeds.
An attractive offer is essential if you want to increase the size of your email list. A lead magnet is what you require.
What Exactly is a "Lead Magnet"?
Providing something of value in exchange for contact information is known as a lead magnet or opt-in bribe. Most lead magnets are electronic files you can produce for little to no cost, such as PDFs, MP3s, or videos.
Commonly used examples of lead magnets include:
A list of quick references or pointers.
Scholarly articles or case studies.
A web-based seminar or webinar.
Offers free samples.
A discount voucher.
A lead magnet must offer something of value at no cost. However, here are five requirements to meet if you want your lead magnet to be extremely successful:
Lead magnets work only if the target audience uses them. Therefore, lead magnets are most effective when they offer value to the audience, such as a free tool, a new set of skills, or some new insight.
Produces noticeable gains: If your lead magnet is just as beneficial as your offerings, you will see a rise in conversions and sales.
Why and When to Use Email Marketing?
Email marketing can be used for many purposes, but some of the most common are:
Create relationships by connecting with people on a personal level.
Promote your brand so that you'll be the first thing they think of when potential customers are ready to take action.
Get the word out about your content by emailing your leads links to interesting blog posts or other helpful resources.
Get potential customers' contact details by offering them value in exchange for theirs.
Sell your wares; advertise what you have to offer.
Help your customers achieve their objectives by providing them with content they will love.
How Do I Discover the Appropriate Email Marketing Tools?
In today's world, if you need help with something but aren't sure how to do it yourself, chances are good that there's a tool for that. If you're having trouble with your email marketing strategy, one of these tools may be just what you need.
When selecting an email marketing software, it is important to consider your company's budget and available resources. Research is easier if you know how many people are on your email list and how many emails you intend to send each month. Since most platforms charge by the number of contacts you upload to their system or by the number of emails you send per month, this can help you quickly determine if a software solution is affordable.
By knowing what functions are necessary (and which aren't), you can zero in on a specific platform that fulfils those requirements. In addition, email marketing platforms offer many extra features beyond just email marketing, including online advertising and website design Christchurch creation tools.
That's where Do Good Things can help you decide, we get to know you and your goals and align your tech stack with your needs.
The Value Of Email Marketing and Why it's Crucial?
Email is still the best way to nurture leads and increase customer loyalty, despite the popularity of social media and the proliferation of unsolicited spam emails (which are never a good marketing strategy).
The most common way to get in touch with someone is through their email. You probably are aware of that already; however, were you aware that more than 99% of customers check their email daily? There is no other mode of communication that even comes close to matching that.
Additionally, the email list that you maintain is your property. Any social media platform you use at any given time can delete or suspend your account and any fans or posts associated with it without prior notice. Of course, your email list is entirely yours. Therefore, the data that you have accumulated up to this point cannot be lost.
In addition, the open rate of emails is much higher. Email purchasers spend 138% more than non-email purchasers on the products promoted via email. A return on investment of 4,400% is possible with email marketing. And if you think social media is more effective, consider this: emails generate at least three times the average order value of social media.
How Can Companies Decide on an Email Marketing Service?
By sending regular emails to your clientele, you can keep your company in their minds and steer them away from the competition. All companies want their email marketing campaigns to be successful and prompt customers to take action; when done right, email marketing can achieve both of these goals.
You'll reap long-term benefits from your email marketing efforts if you can keep your customers engaged in the buying process and have them return for additional purchases. Success in email marketing can be attributed largely to active list and inbox maintenance.
If you need help optimising your email marketing campaigns, an Email Service Provider (ESP) is a fantastic resource. There is a wide range of tools at your disposal to achieve your email marketing objectives and launch successful campaigns. It's also possible to assess the efficacy of your email marketing and report on the metrics that matter to your company's success.
Speed Up Your Results with Email Marketing Services for your Business?
The Email Marketing experts from Do Good Things are experienced in setting up the right Email Marketing Strategies for your business.
We have years of Email Marketing experience and know the tools to get the results you need.
Contact us today to get to know us and how you can build an effective email marketing strategy