A landing page can be any page on your site that a visitor lands on, but in marketing terms, it's typically a page that doesn't link to your main navigation and only has one purpose.
The purpose of a landing page is to deliver on the promises made in your advertising content. It's purpose it to convert a casual browser into paying customer.
Your landing page allows visitors to exchange their contact details for a discount, free report, or another incentive.
Why Do You Need a Landing Page When You Have a Company Website?
Landing pages are focus on driving a single intent. For a customer they are being asked to do one actions to receive some form of value that the company are providing for them. Landing pages improve your chances of converting website visitors into customers because the key message and action you are requesting them to do is less likely to be forgotten compared to when they browsing your full site.
A successful landing page accomplishes its goal by persuading visitors that they will benefit from sharing personal information in exchange for the goods or services offered. For a business it could be to collect contact information from visitors for lead generation, frequently provide incentives like a free ebook, trial, or webinar registration.
You don't have to stick with just one landing page at a time. Instead, marketing experts will likely advise you to keep several landing pages tailored to a specific offer or demographic of potential customers.
The Value of Landing Pages &Landing Page Design Services
Creating landing pages is one of the highest-ROI activities you can do for your business. The landing page design process results in a custom landing page that will convert website traffic from your target audience into revenue that will drive your digital marketing strategy. Using a professional for landing page designs can increase your chances of success as they will have produced results for clients time and time again.
One of the most crucial KPIs that landing pages help with is conversion rate optimisation. If someone sees your product or service advertised and then visits your homepage, they could be overwhelmed by the content and options available.
Imagine how much more likely they are to convert if they are taken to a landing page that specifically describes the features and benefits of that product and includes a button or form to collect that offer right there. A higher conversion rate means more of whatever you deem as a success factor (sales, signups, free trials, etc.).
Companies with more than 30 landing pages attract seven times as many visitors as those with only five.
Improved Return on Investment
When you direct a visitor to a specific landing page, you can increase your returns on investments in advertising, your website, your email service, or any other area where you spend money.
Results from a recent landing page test saw conversion rates of a client’s landing page for Google ads NZ jump from 6.0% to 12.62%. We optimised the landing page to gain a quicker sign-up, and simplified the key messages directing the visitor to take action.
This is only one landing page, imagine what happens when you do have 30 landing pages attracting more visitors and increasing their signing up across your advertising channels.
Some other benefits associated with having landing pages include:
Boost The Reliability of Your Brand
Whether or not a user converts, your landing page's use of trust signals like partnership badges, endorsements, reviews, and statistics will improve your credibility. If you employ landing page designers for a tailored landing page they will have knowledge on how to boost trust for your company easily and guess this for yourself.
Impactful User Experience
Landing pages are highly tailored to offer users and your ideal potential customer for an engaging and unique experience. They are designed to be fast, so the weight of your website load doesn’t hold back their performance.
Landing pages are concise so they can deliver a quick, positive experience for visitors and boost conversions through personalised, relevant messaging without being bogged down with the content you may need to add to the rest of your site.
We Can Help You Create Amazing Landing Pages
At Do Good Things, we are experienced in creating landing pages that will convert your customers and boost your ROI. Our service is fast, effective and we continually optimise the page to get the best results.
Landing pages are typically made for one of two purposes: lead generation or to direct a visitor to perform an action on a subsequent page
Lead Generation Landing Pages
Landing pages designed specifically for the purpose of gathering lead information are also known as "lead gen" or "lead capture" pages. Simply put, it collects data about your clientele.
A lead capture page's signature feature is a form that doubles as a call to action. Users must provide personal information such as names, emails, and phone numbers in exchange for access to the service or goods. You can go even further and inquire about specifics like age ranges and occupations. As a result, you'll be able to follow up with leads and keep their interest in your company growing.
These records also support another type of analysis. You can learn much about your connections thanks to the data you collect. This will help you direct your marketing efforts toward the people most likely to respond positively to them. Especially for paid advertising campaigns, this can improve ROI.
You can refine and perfect your advertising strategy with the information from lead generation pages. As a result, you can avoid wasting money on ads that aren't likely to resonate with your target demographic.
The information gleaned from landing pages designed to generate leads about your potential customers and how to contact them is invaluable to any business. You should consider including one on your site if lead nurturing is important or if you want to expand your understanding of your target demographic.
Click-Through Landing Pages
In contrast to lead generation pages, which emphasise forms, CTA buttons highlight click-through landing pages. When users click the button, they will be taken to a new page where they can perform the desired action.
If a user clicks on a button that reads "schedule a demo," they may be redirected to a page for making appointments, while a button reading "order X now" may lead them to the shopping cart.
Landing pages that convert are common on e-commerce platforms and other websites with a strong emphasis on immediate monetisation over data collection. In addition to a call to action (CTA) button, persuasive content, such as product information or user testimonials, is typically included on these landing pages.
When is it Necessary to have a Landing Page?
In some cases, a landing page is the most efficient way to increase conversions and gather contact information. It could be for purposes such as pay-per-click (PPC) advertising, a lead magnet to attract potential customers, targeted marketing, attracting specific audiences, or simplified A/B testing. Landing pages that convert can be a huge asset to your business.
Google ranks pay-per-click (PPC) ads in part based on the relevance of the landing page to the ad clicked on, so ads with relevant landing pages tend to perform better in search results. Launching a new product with a splash of exclusivity can generate sales momentum when promoted on a dedicated landing page with pay-per-click advertising. It can entice shoppers who are specifically looking for a low price.
Additionally, a dedicated landing page will attract customers interested only in that event, even though an event promotion should still be featured on your brand's website, where existing customers will find it.
You can think of a lead magnet as any useful content requiring a user to provide their contact information to access it. If they provide even just their name and email address, you have a lead. Make a landing page tailored to the lead magnet's content, form, and keywords.
Webinars with a panel of experts responding to consumer questions are just one example of a content offer (lead magnet). A manual or checklist that customers can use to get things done is another. A landing page makes readers more likely to pay attention to the material presented. Either they act on the CTA, or they go back to the search results.
What Do You Gain From Hiring Professional Landing Page Designers?
Getting website visitors to fill out a lead form is one of the most successful ways of starting a new customer relationship. Landing pages are more effective at converting visitors into customers because they are tailored to a single purpose, such as informing the reader about a single product or service.
Traffic can also be directed to a specific landing page, which increases the odds of conversion when coupled with an effective ad promoting a single offer. If you don't hire the right people, you won't get the effective landing page you need to get the desired results.