It's no longer optional to have an online presence if you want to run a successful business in New Zealand that continues to grow. If you're ready to elevate your business to the next step and make sure that you set your business up for success, then you need a website design that reflects your brand and one you can be proud of.
There are a number of reasons why it's important for your NZ business to have a professional website.
In this guide, learn the importance of each aspect of website design and what you should be looking for when hiring professional web developers to complete your website.
Benefits of a professional website and web designers
There are a wide variety of benefits that you can enjoy with a quality web design. Some will be direct benefits, like increase traffic. Others will be more subtle, such as the conversion rate of customers that see your business listing and the bounce rate when they are on the page.
Doing the research first and knowing what to ask for can give you complete peace of mind when investing in a new website, upgrading your old or employing web design services.
Generate traffic & search engine optimisation
Website traffic is the bread and butter of any website. If you're not generating web traffic, then your own website isn't doing its job. Websites' raison d'être are to bring in new customers or clients that are interested in your product or service. New Zealand businesses are becoming increasingly aware of the importance of web design and why they should continue to invest in digital marketing and a unique website to drive traffic and business online.
Capture digital marketing leads for your business online.
There are a number of ways to generate web traffic, but having a high-quality website with a friendly user interface and responsive design is the most important way. Once you have a website, you can use SEO practices to make sure that your website appears as the top result for relevant search terms.
You can also use Google ads management services and social media marketing to drive traffic to your website. The important thing to remember is that you need a website before you can do any of these things. So, it's important to prioritise your website webflow development before you move on with other parts of your digital marketing strategy or marketing campaigns.
What should a good web design include:
Web page accessibility
Your business can be accessible to anyone, anywhere in the world online. Many web designers are now offering this service.
Your potential customer base is no longer limited to those who live in New Zealand or near you or hear about your business through word-of-mouth. With a website, anyone in the world can find out about your business and what you have to offer.
Of course, this also means that you need to make sure that your web design is built for people from all over the world. This requires using a website builder that is conscious of these functional elements and a quality web design service that can create a responsive website design.
Responsive web development.
Responsive web design is one that automatically adjusts to fit any screen size, whether it's a desktop computer, a laptop, a tablet, or a smartphone. This is important because the vast majority of website visitors now comes from mobile devices. Responsive web design is important to make sure that your web page design isn't slow and that it works on various web browsers such as Internet Explorer, Google Chrome, Mozilla Firefox, and Safari.
If your site isn't responsive, then you're losing out on a huge chunk of potential business. We recommend Webflow as the visual designer supports all devices in one go rather than building out a site for each device,
One of the best things about having a website is that you can use it to publish content. This is important for a few reasons.
Industry-relevant keywords and content to support website visitors
First, publishing content is a great way to generate web traffic. You can use search engine optimisation practices, like keyword relevance to make sure that your content appears as the top search results for relevant search terms.
Making sure your website design supports website visitors' access to the content in an easy to read manor is key to search engine ranking.
Showcase your industry expertise through good website design.
Second, publishing website content is a great way to build trust with your potential customers. If you can show that you're an expert in your industry, then they're more likely to do business with you. Showing your target audience and site visitors some helpful tips and giving them insight as to how you can help them is always a good idea.
Retain customers and increase visitors
Finally, publishing content is a great way to stay in touch with your current customers. You can use your blog or newsletter to keep them updated on what's new with your business. This can also double as email marketing and social media posting.
A great way to include content into your website is to offer ultimate guides for home solutions, offer advice on the user's problems, and by creating self-serve modules that all funnel toward the visitor becoming a paid customer. With good web design, you can turn your site into a hub for education and business success.
Convert website visitors though thoughtful user interface design
A website is not only a way to generate website traffic, but it's also a way to convert customers. Once somebody arrives on your site, you have a very short window of time to make a good impression and convince them to do business with you. It's important that the website functions properly, has appealing visual elements, features plenty of written content, and offers a good user experience.
This is why having a high-quality, good web design is so important to online success. If your website is poorly designed or doesn't have any relevant information, then you're going to lose out on potential customers.
Your own website needs to be designed in a way that is easy to navigate and understand. It should also have relevant information about your product or service, as well as a clear call to action.
If you can do all of these things, then you'll be in a much better position to convert customers that come to your website.
Another important reason to have a beautifully designed website is that it helps to build trust with potential customers. If you have a website that looks like it was made in the 00s, then people are going to be less likely to trust you with their business.
On the other hand, if you have a modern website that is well designed and easy to use, then people will be much more likely to trust you.
This is because a well-designed website shows that you are a professional business that is serious about what you're doing. It also shows that you are up-to-date with the latest trends and technologies.
All of this helps to build trust with potential customers, which is essential if you want to succeed in business.
If have a New Zealand ecommerce business and you're selling products or services online, then having a website with an online store and the accompanying web apps is essential.
An ecommerce website gives you the ability to reach a much larger audience than you would if you were selling through brick-and-mortar stores. It also allows you to sell your products 24 hours a day, 7 days a week.
Plus, with a website, you can take advantage of ecommerce advertising. This means that you can sell your products to people all over the world, without having to set up a physical store. By setting up some key elements, you can also launch several other digital marketing opportunities to increase website traffic.
If you want to take advantage of these opportunities, then you need to make sure that your website is designed for e-commerce. A specific platform or website builder like Shopify or WooCommerce, and adding relevant plugins and extensions, enable you to run your online store efficiently.
Search engine optimisation for ecommerce
It also means making sure that your website is optimised for search engines so that people can easily find your products when they're looking for them online. To do this, you are going to need to work with a web designer or web design company that has the right web design tools to make an impact on your e-commerce business.
If you offer appointment-based services for your New Zealand clients, then having a website is essential. This is because people are much more likely to book appointments online than they are to call or walk in.
Plus, with a website, you can offer online booking 24 hours a day, 7 days a week. This is convenient for both you and your customers.
To take advantage of this, you need to make sure that your website is designed for appointment scheduling. This means using a platform like Calendly or Acuity Scheduling.
It also means making sure that your website is optimised for search engines especially Local Search so that people can easily find your business when they're looking for it online.
Having a high-quality website is essential for building a strong brand identity. This is because your website is often the first thing that people will see when they're looking for information about your business.
If your website is poorly designed or doesn't have any relevant information, then people will form a negative opinion of your business before they even interact with you.
On the other hand, if you have a well-designed website that is easy to use, and has relevant information about your business, then people will form a positive opinion of your business.
Seek professional design advice
This is why it's so important to make sure that your website is designed professionally. It needs to reflect the values of your business and it needs to be easy for people to use. Digital designers, a New Zealand design agency or a digital marketing agency can help with the design process and bring your brand to life.
If you want to generate leads for your New Zealand business, then having a website is essential. This is because a website gives you the ability to capture leads through forms and contact pages.
Plus, with a website, you can offer lead magnets, like ebooks and white papers. These are valuable pieces of content that people can download in exchange for their contact information.
To take advantage of this, you need to make sure that your site is designed for lead generation. We recommend using the Webflow development platform as there are built-in forms and features that support this process.
Stand Out from the Competition
Finally, it's important for New Zealand businesses to have a professional website because it helps them to stand out from the competition. In today's day and age, almost every business has a website. This means that if you haven't made that leap yet then you're already at a disadvantage.
However, simply having a website is not enough. You need to have a website that is well designed, and easy to use if you want to really stand out from the competition.
Investing in website design will ensure you'll be in a much better position to attract new customers and grow your business. A great design agency can help you choose the right website builder and design a website that is responsive, has good search results and is build to drive traffic.