Instagram gets millions upon millions of visitors each day and is one of the most popular social networking apps.It remains a prime destination for those that want to advertise their business. And for good reason. Instagram has a host of features that make it an appealing platform for business owners.
For those of you who want to use Instagram advertising to grow your business, it's worth getting to know the ins and out of how to attract the right type audience before you start spending money. This article should give you a bit of a rundown on how to do that.
You can also get a head start by employing an Instagram ads agency partner to help manage your creatives and spend. This is the best way to ensure that no dollar goes to waste in the effort to advertise your business and catch the attention of your audience.
What Are Instagram Ads & Instagram Stories?
First of all, let's talk about what Instagram ads are and how they work. Essentially, Instagram ads are just like any other social media advertising. They are a form of paid promotion that allows you to reach out to potential customers on their social media platform.
The ads appear in users' feeds and can be either video ads or image ads on social media channels. The key difference between regular posts and ads is that Instagram ads have a "Sponsored" label on them and are targeting to a specific audience rather than just followers of the brand.
This label is to let users know that the content is an ad, and not just a regular post from someone they are following. This labelling can be an easy gauge to some users to pay less attention to the ad itself.
That's why it's important to make sure that your Instagram ads are high-quality, and that they are interesting enough to capture users' attention.
Benefits of Instagram Advertising for Your Business
There's many reasons for why Instagram is so popular. There are tons of features and benefits that come along with being able to advertise a business on Instagram. Here are just some of the benefits that come along with the ability to advertise on Instagram.
Large User Base
Instagram has a large user base that is constantly growing. This is a huge benefit for businesses looking to advertise on the platform. With such a large audience, businesses can reach a large number of people quickly and easily. Additionally, Instagram's user base is diverse, which means that businesses can target a wide range of people with different interests with their ads. This makes it easy to connect with potential customers who are likely to be interested in what you have to offer.
Advanced Targeting with Instagram Marketing Agencies
Instagram Advertising has made great strides in terms of its targeting capabilities in recent years. Advanced targeting has allowed Instagram to target specific demographics and interests with much greater precision than ever before.
This precision is crucial for businesses looking to reach their target audience as efficiently as possible. By being able to narrowly target their ads to people who are most likely to be interested in what they have to offer, businesses can save money and see better returns on their investment in Instagram advertising.
Furthermore, Instagram's targeting capabilities are constantly evolving, so businesses can be confident that they're always reaching the most relevant audience possible. This ensures that their ads are seen by the people who are most likely to take action based on them, resulting in a higher ROI for their advertising efforts.
High-Converting Social Media Marketing
Another huge benefit of Instagram advertising is that they are high-converting ads compared to other platforms. In other words, people are more likely to take action (like clicking on a link or making a purchase) after seeing an Instagram ad than they are after seeing an ad on another platform. That means that Instagram ad campaigns are the better choice for online advertising than, say, Facebook ads manager.
This is likely due to the fact that users are already in a "buying" mindset when they're scrolling through their feed and come across an ad. Many people using a Facebook page are simply there to interact with others. They're already used to seeing product photos and links to purchase pages, so they're more likely to take action when they see an ad that is relevant to their interests. An Instagram advertising agency can help ensure your Instagram ad creation is enticing and impactful enough to engage people.
Additionally, the fact that Instagram is such a visual platform also makes it more likely that users will take action after seeing an ad. The images and videos in ads are more likely to grab users' attention and hold it long enough for them to take notice of the call to action.
This makes Instagram ads some of the most effective and high-converting ads out there, which is a huge benefit for businesses looking to get the most out of their advertising budget.
Build Your Brand
Another key benefit that comes along with Instagram Advertising and working with an Instagram ads manager is that it not only allows you to run ads, but it is a powerful brand-building tool.
This is because Instagram allows businesses to tell their story and show off their brand personality in a way that is unique to the platform. This is part of the reason for the popularity of Instagram for social marketing and ad spend. By using creative visuals and an engaging tone, businesses can really connect with their target audience on a personal level.
Additionally, Instagram provides businesses with a great way to build trust and credibility with potential customers. By regularly sharing high-quality content, businesses can show that they're an authority in their industry and that they're a brand that potential customers can trust.
This is a crucial part of building a successful business, and it's something that Instagram makes easy with its ability to reach a large audience quickly and easily.
Ready to see results with your Instagram ad campaigns?
Being able to take advantage of Instagram is somewhat dependent on your understanding of the platform and what type of ads you're able to run. So, with that in mind, let's take a look at the three main types of Instagram ads:
1. Photo Ads
2. Video Ads
3. Story Ads
Photo ads are the most basic type of Instagram ad, and they're exactly what they sound like: ads that consist of images. These can be static images or images with some sort of movement, like a GIF.
Photo ads are a great way to show off products or services in a simple and visually-appealing way. They're also relatively easy and inexpensive to create, which makes them a good option for businesses on a tight budget.
Video ads are similar to photo ads, but they consist of videos instead of images. These can be anything from a short clip to a longer brand video.
Create video ads to grab attention and show off products or services in a more engaging way than photo ads. They're also a good option for businesses that want to tell a story or give potential customers a behind-the-scenes look at their operations.
Story ads are a newer type of Instagram ad, and they're similar to the Stories feature that is built into the platform. These are full-screen ads that appear between users' Stories, and they can be up to 15 seconds long.
Story ads are a great way to grab attention and tell a quick story about your brand. They're also a good option for businesses that want to show off their products or services in a more creative and interactive way.
Why Work with an Instagram Advertising Management Company?
If you want to get the most out of Instagram advertising, your first priority should be to work with an agency that helps to manage Instagram ads. With an Instagram marketing agency, you'll enjoy a variety of benefits that can help ensure that you have the best experience possible with your Instagram ads.
Here are some reasons to work with an ads management company for your Instagram ads.
Talk Strategy with an Instagram Ads Agency
The first benefit is that you'll be able to have a consistent dialogue with your ads management company. This is important because it will allow you to talk strategy and ensure that your goals are always front-of-mind.
Your ads management company should be able to help you create a strategic plan for your Instagram advertising, and they should also be able to provide you with feedback and guidance along the way. This relationship is key to ensuring that your Instagram ads are as successful as possible.
Get Specialist Help
Another big benefit of working with a Digital Marketing Agency is that you'll be able to get expert help with your Instagram advertising. This is important because running effective Instagram ads requires a lot of knowledge and expertise.
Ads management companies have teams of experts who are familiar with all of the ins and outs of Instagram ads. This means that they'll be able to help you with everything from creating your ad to optimising it for maximum results without having to spend lots of money working it out for yourself.
If saving time is a priority for you and your business (it should be!), then you are going to want to work with a professional Instagram advertising agency. This is because running Instagram ads can be very time-consuming, and it's not something that you should try to do on your own if you don't have the time.
Instagram marketing agencies can help save you time by taking care of all of the details of your Instagram ad campaign. This includes creating your ad, optimising it, and managing your budget. This will allow you to focus on other aspects of your business while still getting the most out of your Instagram ads.
Get Better Results
Ultimately, the reason that you're running Instagram advertising is to get better results for your business. And if you want to get better results, you need to work with an experienced and professional Instagram marketing agencies.
Ads management companies have the knowledge and expertise to help you get the best results possible from your Instagram ad campaign. They can help you reach your target audience, create compelling ad copy, and design engaging visuals.
Plus, they'll also be able to track your results and give you feedback so that you can continue to improve your campaign over time.
Key Differences Between Instagram Advertising & Facebook Advertising
Now that we've gone over some of the benefits of working with an Instagram ads management company, let's take a look at the key differences between Instagram advertising and Facebook advertising.
The intent of the users on each platform daily is different which in turn changes the interactions brands have with their audience when advertising. 88% of Facebook users say they use the platform to keep in touch with friends and family compared to 17% that following brands.
Instagram prioritises inspiration and discovery within its algorithm so its designed for people discover your brand. 50% of Instagram users say they use the platform to find new brands, products and services.
A big difference between Instagram and Facebook ads is visuals. As you probably know, Instagram is a very visual platform, and this is reflected in the ads that are shown on the site.
When you create an Instagram ad, you'll need to make sure that your visuals are high-quality and engaging. This means using beautiful images and videos that will grab people's attention.
Another key difference between these two types of ads is storytelling. On Instagram, you have the opportunity to tell a story with your ad. This is because you can use a combination of images, videos, and text to create an immersive experience for your audience.
With Facebook ads, on the other hand, you're limited to using text and images. This means that you won't be able to create the same kind of story that you could on Instagram.
Finally, let's talk about targeting. When you run an Instagram ad, you'll be able to target your audience in a number of different ways.
For example, you can target people based on their location, age, gender, interests, and more. This allows you to create a very specific audience for your ad.
With Facebook ads, you can also target your audience in a number of different ways. However, you'll only be able to target them based on their location, age, and gender.
This means that you won't be able to get as specific with your targeting as you could on Instagram.
Now that we've gone over the key differences between these two types of ads, you should have a better understanding of which one is right for your business. If you want to reach a large audience and tell a story with your ad, then Instagram is the way to do it!
With more than 60% of Instagram's active user being under 35 years old there is more of a sway towards the younger generations compared to Facebook. Facebook's demographics are far more spread out however 50% are between 25-55 years old.
Facebook allows you to target specifically by age demographic within its targeting criteria.
The bottom line is that working with an Instagram ads management company is the best way to get the most out of your Instagram ad campaign. If you want to see real results from your ads, you need to work with a company that can help you create a winning strategy and execute it flawlessly.
Looking for an experienced Instagram Marketing Agency?
We know how the Instagram ad process works.
Our team of instagram marketers have run hundreds of ads and increased leads and sales for businesses such as yours.
If you are looking for professional Instagram Marketing Services and an advertising agency that knows Instagram Users, contact us at Do Good Things today.