For those searching to make their site more search-friendly and rank higher for critical keywords, link building is known to be an essential part of a comprehensive SEO strategy.
However, execution of a good link building strategy requires plenty of knowledge, care, and respect for the Google algorithm. With plenty of knowledge about link building, an SEO agency is the perfect partner to help improve your site's backlink profile and start seeing fast results in the search engine results rankings.
Ready to learn more about professional link building? Keep reading to learn about this amazing SEO strategy, why it's important, how to do it safely, and what the next steps should be for anybody that wants to improve the SEO of their site.
What is Link Building and Why is it Important for Search Engines?
Link building is the process of earning links from other websites to your own. These links act as votes or endorsements, telling Google that your site is a credible resource for the information it contains.
The more links you have from high-quality sites, the better your chances are of ranking highly in the SERPs (Search Engine Results Pages).
Link building is so important because it is one of the major ranking factors used by Google in its algorithm. In fact, backlinks were once the number one ranking factor until Google updated its algorithm in 2013 to give more weight to other factors such as content quality and user experience.
Even though links are not the only ranking factor anymore, they are still an important part of any SEO strategy. After all, links are what helped your site rank in the first place!
Challenges of External Links Building
If backlink building were easy, then everybody would be ranking for their desired keyword at the #1 position with ease! Sadly, that's not the case. There are many challenges that come along with backlink building that make it nearly impossible for regular businesses to be able to do it themselves. Here are some of the most common challenges that business and site owners are presented with when they try to do backlink building themselves.
Backlink building can be a very time-consuming task, especially if you're trying to do it on your own. You need to find high-quality websites that are relevant to your industry and then reach out to them to see if they're interested in featuring your content. Even if you find websites that are willing to feature your content, you still need to create compelling content that will convince them to link back to your website. If you're not experienced in SEO or marketing, it can be difficult to produce quality content that will generate backlinks.
Another challenge that business owners face when trying to do their own link building is the amount of time it takes. It can take weeks or even months to gather enough backlinks to make a significant impact on your ranking. And if you're not seeing any results after several months, it can be tempting to give up.
But don't give up just yet! There are many different techniques you can use to improve your link building strategy, and with a little bit of effort, you can start seeing results. Just remember that it takes time and patience to see positive results from your link building campaign.
Bad Link Building Tactics Can Impact Site Health
Backlink building is one of the most important aspects of SEO, but it can also be one of the most difficult. When you try to do a link building campaign on your own, you may not have the experience or the knowledge to create a safe and healthy website.
If you are not careful, you could end up harming web pages health with bad backlinks. In order to make sure that your website stays safe and healthy, it is important to partner with an experienced and professional backlink building company.
Professional link building agencies can not only provide you with the external and internal links building services that you need, but can also ensure that it's done in a way that doesn't threaten the health of your website.
Obtaining Quality Links is Difficult
The process of obtaining high-quality links is difficult and time consuming. Not only do you need to identify quality websites to reach out to, but you also need to create compelling content that will persuade them to link back to you. Additionally, you need to track your progress and analyse your results in order to determine which techniques are working best for your campaign.
It can be challenging to keep all of these link building strategies in mind when you're trying to manage the day-to-day operations of your business. That's why it's often a good idea to hire an experienced SEO company to handle your backlink building for you. They have the knowledge and expertise necessary to obtain the internal and external links that will help improve your search engine rankings.
It can be extremely expensive to do a link building campaign on your own. Not only do you need to invest in the tools and resources necessary to get the job done, but you also need to have the time and expertise to execute a successful campaign. It can also take a lot of time to do broken link building repair and ensure that all of your inbound links are driving actual organic traffic. Many business owners find themselves struggling with both of these aspects, which can lead to a lot of wasted time and money simply deciding how many links to get.
Of course, this all means that your search engine optimisation strategy is a shot in the dark rather than an organised part of professional link building packages or a white label link building package.
If you're not familiar with how to build links, then it's important to invest in some quality training or services that can help you out. There are a lot of great resources available online, but it can be tough to know which ones are worth your time and money. Make sure to do your research before making any decisions.
Another thing to keep in mind is that link building is an ongoing process. It's not something that you can do once and be done with it. You need to constantly be adding new links to your site in order to stay ahead of the competition. This can be a challenge for business owners who are already busy running their businesses.
Overall, trying to do a link building campaign to gain organic traffic on your own can be difficult and expensive. If you're not familiar with how to do it properly, then it's best to invest in some quality training or services. Remember that this is an ongoing process, so you need to be prepared to commit the time and resources necessary for success.
What Makes a Good Link?
When you are working with link building agencies, taking their word for it isn't the best practice. You should check the links that are built and ensure that they are of high-quality. Here are some of the characteristics of a good backlink to your website.
A dofollow attribute is an HTML code that tells search engines whether or not they should follow the link. Having a dofollow attribute in a good backlink is important because it tells search engines that the link is credible and that they should rank it higher in their search results. Without a dofollow attribute, search engines may not include the link in their rankings at all, or may rank it lower than it deserves.
Domain Authority (DA) is a metric developed by Moz that is used to measure the strength of a website's backlink profile. A high Domain Authority score means that a website has a large number of high-quality backlinks from other reputable websites.
A high DA score is important for two reasons. First, it indicates that a website is a credible source of information. Google trusts websites with high DA scores more than websites with lower DA scores and will often rank them higher in search results. Second, having high-quality backlinks from other reputable websites is essential for improving a website's SEO ranking.
There are several factors that contribute to a website's DA score, including the number of quality backlinks, the age of the website, and the number of referring domains. The best way to improve your website's DA score is to increase the number of quality backlinks you have from other reputable websites.
Spammy backlinks can actually hurt your website's SEO rather than help it. When you are working with a link building partner, it is important to check the links that are being built. Make sure that they are of high-quality and will not hurt your website's SEO.
One way to make sure your backlinks are high-quality is to make sure they are from reputable websites. You can do this by using a tool like Moz's Open Site Explorer. This tool will show you the websites that are linking to your website as well as how "powerful" those links are.
Another way to ensure your backlinks are high-quality is by using a tool like Ahrefs. This tool will show you the quality of the backlinks pointing to your website. It will also show you the anchor text used for those links. This is important because you want to make sure that your anchor text is varied and not all the same.
Anchor text is an important part of any link building campaign. When you have backlinks with optimised anchor text, it tells Google that your website is a relevant source for information on the topic of the link. This can help to improve your ranking in search engines results pages (SERPs).
One way to ensure that your backlinks have optimised anchor text is to partner with a link building provider that uses only high-quality links. By using only the best links, you can be sure that your anchor text will be included in a way that will help improve your ranking.
By using high-quality links and optimising your anchor text, you can improve your website's ranking and visibility in SERPs.
What Makes a Good Link Building Campaign?
We know what makes good links now, but what about a good link building campaign? You should know what to keep an eye out for when hiring an agency to build backlinks. Here are the key features of a solid link building campaign.
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Diversity Backlink Profile
A good link building campaign should have a diverse backlink profile to help increase its credibility. Having a diverse backlink profile means that your website has links from a variety of different websites. This helps to show that your website is an authority on a variety of topics and that it is trusted by many different people.
A diverse backlink profile is also important for SEO purposes. When Google evaluates your website, it looks at the quality and diversity of your backlinks to determine how authoritative your website is. If you only have links from a few websites, Google will not consider your website to be as authoritative as if you had links from a large number of websites.
A good link building campaign should therefore have a diverse backlink profile to improve its chances of ranking high in search engines results pages.
When it comes to link building campaigns, many website owners focus on the quantity of links rather than the quality. This can be a huge mistake, as having a steady feed of high-quality backlinks is much more important than having a huge amount all at once.
Here are a few reasons why:
1. It can take a while for Google to recognise and index new links. If you suddenly have a ton of links pointing to your site, it may take Google a while to realise that they exist and factor them into your ranking. A steady stream of backlinks will help ensure that your site is being ranked accurately.
2. A sudden influx of links can actually have a negative effect on your ranking. If you suddenly get hundreds or thousands of links from low-quality sources, Google may see this as spammy behaviour and penalise your site.
3. High-quality backlinks are an important part of SEO. A good link building campaign should include a variety of high-quality backlinks from reputable websites. These links will help improve your site's ranking and visibility online.
When it comes to link building, quality is always more important than quantity. A steady stream of high-quality backlinks is the best way to improve your site's ranking and visibility online.
Dangers of Bad Link Building
If you're gearing up to build backlinks to your site, you might be wondering - what happens if I do it myself? You might save some money in the long-term, but it also means that you'll be putting your site at risk of the dangers that come with bad link building. Here are some of the things that can happen to your site if you do a bad job with link building.
One of the worst things that can happen to your site is a Google penalty. If you engage in link building practices that Google deems to be spammy or manipulative, you could be penalised. This means that your site could be removed from Google's search results entirely.
A Google penalty can have a devastating effect on your business. If your site is removed from Google's search results, you'll lose a lot of traffic and potential customers. Not to mention, it can be very difficult to get your site reinstated once you've been penalised.
That's why it's so important to make sure that you're doing link building the right way. If you're not sure how to build backlinks the right way, you can always hire a professional to do it for you.
Link rot is another danger of bad link building. Link rot happens when the links that are pointing to your site disappear or become broken. This can happen for a variety of reasons, but it usually happens because the website that was linking to you has changed their URL structure or has deleted the page that was linking to you.
Link rot can have a negative effect on your ranking because it send signals to Google that your site is no longer relevant. If you have a lot of links pointing to your site that suddenly disappear, it could cause your ranking to drop.
To avoid link rot, you should always check the links that are pointing to your site on a regular basis. If you notice that any of your links are broken, you should try to get them fixed as soon as possible.
Bad Neighbour Effect
The bad neighbour effect is another danger of bad link building. The bad neighbour effect happens when you have a lot of low-quality links pointing to your site. This can happen if you engage in link buying or link exchange schemes.
The bad neighbour effect can have a negative effect on your ranking because it sends signals to Google that your site is associated with low-quality websites. If you have a lot of bad links pointing to your site, it could cause your ranking to suffer.
To avoid the bad neighbour effect, you should only build backlinks from high-quality websites. Linking to low-quality websites can do more harm than good, so it's best to avoid them altogether.
Building backlinks can be a great way to improve your site's ranking and visibility online. But if you're not careful, things can go sideways in a hurry. Be sure to work with a professional when building links to your site.
Why Work with a Professional Link Building Agency
Wondering why you should work with a professional agency? Here are some of the benefits of working with a professional agency when it comes time to build links for your site.
Organised Strategy for SEO Internal Links to your Web Page
The main benefit of an agency is that they will provide you with a coherent, organised strategy. This means that they will help you to target the right kinds of websites and to build links in the most effective way possible.
Working with an agency will help to ensure that your link building efforts are focused and effective.
SEO Backlinking Reporting & Analytics
Another benefit of working with an agency is that it ensures you will have access to reporting and analytics that you need to make business decisions.
A good agency will provide you with detailed reports that show you how your links are performing. This information can be invaluable in helping you to make decisions about your link building strategy.
Any good marketing strategy prioritises competitive analysis and having an understanding of the competition and what strategies they are using. This is also true for link building.
A good agency will help you to understand your competition and what they are doing to build links. This information can be used to inform your own strategy and ensure that you are able to compete effectively.
Avoid Google Penalties
The final benefit of working with a professional digital marketing agency is not a small one. Working with a professional agency for link building will help you to avoid Google penalties.
Google has been known to penalise sites that engage in certain kinds of link building activities. By working with an agency, you can avoid these penalties and ensure that your site is able to maintain a good ranking.
Bad link building can irreparably damage your website's ranking and visibility. Be sure to work with a professional that prioritises site health when you make the decision to embark on a link building campaign for your site.
Let's Recap: Why Hire a Link Building Agency
A link building agency can provide you with an organised strategy that targets high-quality websites. Agency's also give you access to backlink reports and analytics as well as competitor analysis.
Finally, working with a professional agency will help you to avoid Google penalties. Bad link building can irreparably damage your website's ranking beyond repair.
If you want to increase your site's traffic, you should make it a priority to work with a professional link building agency that has industry experience. By leveraging the power of a link building campaign and working with a quality agency, you can experience the full benefit of building backlinks to your site.
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