Though many businesses don't make advertising on LinkedIn a priority, it can actually be a very powerful advertising platform. With a network of millions of professionals with a business interest and professional background, there is a huge network of decision makers just waiting to be marketed to.
If you want to jump straight in and start marketing your business through LinkedIn Ads, there maybe a bit of a steep learning curve to get people engaged in your brand on this platform. We have put together a guide on how to start out. Otherwise by working with a reputable and experienced ads agency to get you started will help you reach your target audience more effectively and efficiently.
A LinkedIn ads agency can help you to not only set up and target your ads on LinkedIn, but also optimise and maintain them to ensure profitability going forward.
Benefits of LinkedIn Advertising
Not yet sold on running ads on LinkedIn? Don't worry. The more you learn about LinkedIn, the more you will be able to understand how they can work for your brand. Here is why we like advertising on LinkedIn.
Access Decision Makers
One of the clearest benefits of running LinkedIn advertising is that you will be able to directly and quickly access key decision makers at businesses that are in your target audience.
LinkedIn boasts that their users have an average income of $109,000 per year, with 46% of them being in upper management. This is the perfect audience for running B2B lead generation ads.
If you can get in front of these key decision makers and show them how your product or service can improve their business, then you are well on your way to making a sale.
Reach a More Niche and Targeted Audience With a LinkedIn Ads Agency
Another great thing about LinkedIn is that you can target your ads to be seen by a very specific audience. This targeting is not available on other channels. LinkedIn allows you to target your ads by job title, company size, industry, and more. This ensures your ads are getting in front of the right audience.
So, if you want to make sure that your ads are seen by people who are actually in your target market, LinkedIn is the way to go.
Improve Brand Awareness and Equity
Even if you don't make sales right away, running LinkedIn ads can help to improve brand awareness and equity. If potential customers see your brand name pop up in their LinkedIn feed a few times, they will start to become more familiar with your brand.
And, if you're providing helpful and relevant content in your ads, you will also start to build trust with potential customers. Overtime, this can lead to more sales down the road.
Generate High-Quality Leads
LinkedIn ad campaigns can also be a great way to generate high-quality leads. Since LinkedIn is a site that is used mostly by professionals, you can be sure that the leads you generate will be high quality and relevant to your business.
This is in contrast to other social media sites, where you may get a lot of leads but they may not be as qualified. A lead from a LinkedIn ad is more likely to convert. Working with an agency is to write persuasive ad copy directed at your ideal customer profiles can save a lot of time. They also manage the ad campaigns, put lead generation best practice into place, and keep LinkedIn pages up-to-date.
LinkedIn Ads Help You Get Ahead of Your Competitors
Finally, LinkedIn ads can help you to get in front of your competitors. If your industry competitors are not running LinkedIn ads, then you will have a big advantage if you are. Part of working with Campaign Manager in the LinkedIn Marketing Solutions is that having your campaigns are managed by a specialist means that your ads will command a larger target share.
You will be able to reach potential clients before they even know that your competitor exists. Also, you'll be able to build trust and relationships with potential customers before your competitor has a chance to.
If you want to stay ahead of the competition, LinkedIn ads are a great way to do it. Spotlight ads can do this task well, and should be included in any comprehensive marketing strategy.
Ready to see results with your LinkedIn ad campaigns?
If you're considering running LinkedIn ads, it's essential that you get specialist advice on a strategy that will work for your industry. They can support you in ad development, the writing of text ads and direction of campaign strategies. A LinkedIn Ads agency can help you get the most out of your ad spend, and helps to prevent wasteful spending and wasted time. Here are some of the benefits that can come from working with an agency to run your LinkedIn ads.
Increased Optimisation and Cost-Effective Ad Campaigns
One of the main benefits of working with a specialist to run LinkedIn ads is that you will waste less ad spend and have more optimised initial ads.
A LinkedIn Ads agency will be able to help you create ads that are highly targeted and relevant to your target clients. They will also have the experience and knowledge necessary to properly test and optimise your ads for maximum results.
If you try to run LinkedIn ads on your own, you may not know how to properly optimise them. As a result, you may end up wasting a lot of ad spend on LinkedIn ads that don't perform well.
Better Reporting from Campaign Manager
Another benefit of working with an agency to run LinkedIn ads is that you will have better reporting. The campaign manager will be able to provide you with detailed reports that show how your ads and social media channels are performing.
This data can be extremely helpful in figuring out what is working and what isn't. Without this data, it would be very difficult to improve the performance of your ads.
When choosing agency, ensuring communication is their top priority and that they provide monthly strategy report. It is always good to discuss any changes to your LinkedIn advertising campaigns during these monthly strategy calls.
More Time to Focus on Your Business
When you work with an agency to run LinkedIn ads, you will also have more time to focus on your business. If you try to run LinkedIn ads on your own, you will need to spend a lot of time creating and managing your ads.
This can take away from time that you could be spending on other aspects of your business. But, when you work with an agency, you can hand off the responsibility of running your LinkedIn ads to someone else.
This will free up your time to focus on the things that matter and direct your business from a higher level.
LinkedIn is one of the most untapped sources of revenue for businesses that sell certain products or services especially in the B2B sector. If you want to take advantage of this opportunity, then you need to work with an ads agency partner that knows the ins and outs of establishing, maintaining, and optimising campaigns on LinkedIn.
Working with a quality partner will be paramount to your success when advertising on any platform, but especially LinkedIn due to the number of different features and targeting options.
Want to Start Advertising on LinkedIn?
Do Good Things are expert LinkedIn Marketers that know how to get the most out of your ad spend.
If you are wanting to get ahead of the competition and advertise on LinkedIn, get in touch with us today and let's see how we can help.