Facebook ads (soon to be Meta ads) are one of the most time-tested and commonly-used methods for driving traffic to your website, product, service, or app. Each day, millions of clients use the Facebook platform to grow their business.
However, recent months have brought new challenges. It's no longer that easy to advertise on Facebook yourself and expect to have profitable results.
If you want to have good results from your Facebook and other social media advertising campaigns, then you should most certainly work with a professional Meta Ads agency that can help guide you through the process.
Benefits of Running Ad Campaigns on Facebook
With the daily active users of 2.93 billion on Meta platforms its reach is pretty vast. Here are some of the key benefits to running ads on the Meta Platforms.
Wider Reach with Facebook Advertising
One benefit that Meta has is with Facebook as it offers a wider reach than almost any other advertising platform. With over 2 billion active monthly users, Facebook gives you access to a huge potential customer base that can be difficult to reach with other methods.
Another key benefit of the Facebook advertising platform is that it offers advanced targeting capabilities. This means that you can target your ads to very specific demographics, interests, and behaviours.
This level of targeting ensures that your ads are being seen by people who are most likely to be interested in what you're offering.
Flexible Budget Through a Facebook Advertising Agency
If you want to have flexibility in your advertising budget, then Facebook is a great platform for you. You can set a daily budget as low as $5, and you can also choose to run your ads on a pay-per-click (CPC) or pay-per-impression (CPM) basis.
This means that you can adjust your budget based on what's working and what's not.
For those focused on ROI, Facebook is the ideal platform. Because of the targeting capabilities, you can invest a small amount of money in your ad campaigns and see a significant return.
This level of ROI is difficult to match with other marketing channels.
With Facebook ads, scaling up or down is a breeze. If you're seeing great results from your ad campaigns, then it's easy to increase your budget and reach even more people.
On the other hand, if you need to cut back on your spending for a particular month, then it's just as easy to do that with Facebook ads.
Multiple Media Options for Your Facebook Business Page Ads
With multiple media options on Facebook ads, you can truly speak to your ideal audience with the best creatives possible.
You can use images, videos, carousels, and even lead forms to create ads that are engaging and effective.
This level of flexibility is one of the many reasons that Facebook ads are so popular.
Targeting Options on Facebook
One of the main benefits Meta has is advertising on Facebook with advanced targeting options to choose from. If you want to be able to reach your business' ideal customer profile, then you'll be happy to know that Facebook offers all of these targeting options.
You can target your ads based on location, age, gender, language, and even relationship status.
This ensures that you're only reaching the people who are most likely to be interested in your product or service.
Another targeting option that you have is to target people by their career or job. For example, if you're selling a business coaching program, then you could target people who are in management positions.
This is a great way to get in touch with people that are decision makers in their business, which will have a much higher ROI than other individuals.
If you want to have a good ROI, you need to be sure that you are targeting people with adjacent interests.
For example, if you're selling a dog walking service, then you could target people who are interested in dogs, pet sitting, or animal rescue.
This ensures that you're reaching people who are most likely to be interested in your product or service.
The final option that you have for targeting is that you can target people by topics and groups that they interact with.
For example, if you sell a service that helps businesses with social media marketing, then you could target people who are in relevant Facebook groups.
This is a great way to get in touch with your target market and ensure that you're getting in front of the right people.
Work with Meta Ad Specialists
Maximise your lead generation potential with the experts at Do Good Things.
Contact us today to see how our skilled Facebook/Meta ad management can benefit your business.
What to Look for in a Good Facebook & Meta Ads Agency
Are you sold on using Facebook/Meta Ads to grow your business? If so, you will want to work with a Meta Ads Service to help establish and manage ads. Here are some things that you should look for in the ideal Facebook/Meta Ads partner.
The first thing that you should look for in a good Facebook Marketing Agency is their communication skills. A Meta Ads manager account representative should be in frequent contact with you about the performance of your ad campaign.
You want to work with a Meta Ads manager that is responsive and communicative, so that you can be confident that they are working on your behalf. Many Facebook Ad agencies work quietly with no updates for their clients. Your Meta Ads manager should be experienced in creating ads and adjusting ad settings to get the desired result.
Your objective should be to find a Facebook Ads manager that is in frequent contact with you so you are always well-informed on what your Facebook ad agency is working on.
Another important quality to look for in an agency is creativity. The best Facebook Ads and Meta Ads are creative and engage the user on an emotional level.
You want to work with an agency that has a team of creatives who can help you come up with eye-catching and effective ads.
The final quality to look for in an agency is strategy. You want to work with an agency that has a clear and concise strategy for your ad campaigns and ad format. You'll probably want to work with the same agency that helps with Google Ads, so that you can go after the same target audience more easily or put your Facebook pixel to use.
They should be able to set up your campaign, target your ideal audience, and track your results so that you can see a positive ROI.
A professional Facebook and Meta Ads company can not only introduce your business to your Facebook audience, but also manage your campaigns to ensure that they continue to be profitable and drive your business forward--not hold it back.
Do you need a Meta Ads Manager for your Business?
Do Good Things is a digital marketing agency and are experienced Facebook/Meta Ad Managers and have run profitable ads for countless businesses like yours.
Our communication is spot on - we provide detailed real time insights to all of our customers on a regular basis.
If you are looking for experienced Facebook/Meta ads managers for lead generation, get in touch with us today.