You probably heard about PPC advertising if you are a business or website owner. PPC advertising is one of the most powerful tools available if you want to increase your web traffic and revenue. PPC allows you to scale your business up or down essentially on demand.
PPC services are generally seen as very effective and successful methods for increasing your business' revenue. However, PPC is also a profoundly complicated topic that takes an expert hand to execute successfully. If you want to enjoy all of the benefits that a well-run PPC campaign has to offer, then it's important that you are familiar with PPC advertising, or you can work with digital marketing or individual PPC specialists.
It can seem intimidating to hire an agency to run your PPC campaigns. However, you should know that many businesses choose this route because they are highly effective and experts in this specific area. Though they can cost money, they often save you time and money in the long run, and their expertise and experience know the best way to set up campaigns.
In this article, we're going to cover some broad topics that will help you decide whether PPC advertising is for you. When that decision is ‘Yes, let’s grow this business!’ It's understanding what effort and expertise you will need to provide. One thing we would like you to consider is whether the benefits of hiring a PPC company for your business as PPC services can be a fantastic investment and strategy for growing your business.
With the information in this analysis, you'll learn why hiring a PPC company could be the best decision you'll ever make as a business owner!
What is PPC Digital Marketing?
The first topic that we want to cover is what exactly PPC is.
Deciding whether you need a digital marketing agency to run your PPC campaign hinges on understanding what running a PPC ad campaign involves.
Pay per click PPC is a type of advertising where businesses pay to display their ads on search engines and websites. When a user clicks on one of these ads, the advertiser will pay a small fee to the owner of the website or a platform, like Google. This small fee is known as your ad spend. PPC services and strategy is a type of advertising that allows businesses to get their products and services in front of interested users without paying for ad space upfront.
PPC ads and ad campaigns are run through platforms like Google Ads and Meta ads. These platforms allow businesses to bid on specific keywords they think users will search for when looking for products or services like theirs. When a user searches for one of these keywords, Google Ads will display the ads from the businesses that bid on that keyword.
The amount that you pay for each click on your PPC ads will depend on how popular the keyword is that you are bidding on. The more popular the keyword, the more you will have to pay per click.
Benefits of PPC Campaigns
Now that you know what PPC is, it's time to understand why this is such a vital strategy to give much thought and attention to. With these benefits in mind, you'll truly understand why it's important to have a PPC strategy in place and to weigh carefully whether you should have a PPC company or a full-suite digital marketing agency managing your campaigns.
One of the most powerful benefits of PPC advertising is that it allows you to target your ads very specifically. This is done through a process of targeting specific keywords and demographics. As PPC advertising is a type of paid search engine marketing, it has the same benefits as most other search engine marketing strategies and platforms.
For example, if you are selling a product only available in New Zealand, you can target your ads so that they will only be shown to users searching from within New Zealand. This ensures you are not wasting money advertising to users who cannot purchase your product.
Target your ads based on specific keyword research
You can also target your ads based on the keywords users search for. This allows you to get your ad in front of users who are already interested in what you have to offer.
More Web Traffic
One of the biggest benefits of PPC is that it can help you to increase the amount of web traffic your site receives. By targeting specific keywords and demographics, you can ensure your paid search ads are shown to users who are most likely interested in your offer.
With the Google network, Google Ads is often a popular and effective way to drive a large amount of website traffic. There are various Google Ads NZ agencies that specialise in Google Ads as their PPC platform.
This increased web traffic can lead to more sales and customers for your business. In addition, it can help improve your search engine ranking as increased web traffic signals to Google that your site is popular and relevant.
Increase web traffic and increase revenue
More web traffic is good for revenue, but it's also good to give customers more chances to interact with your digital properties. With more visits hitting your page daily, you'll maximise your potential for building a brand.
Another benefit of increased website traffic from paid search PPC ads like the Google Ads platform (formerly known as Google AdWords) is that it can help improve your SEO ranking. While search engine optimization SEO is often considered an organic digital marketing strategy, increased web traffic to your site signals to Google that your site is relevant, therefore increasing your ranking and also helping you rank higher in the organic search.
Afull-suite digital marketing NZ agency will be able to assist you with PPC marketing, search engine optimisation and other online marketing campaigns and strategies.
As more traffic hits your page, more revenue will follow inevitably. PPC can be a great way to increase the amount of revenue that your business brings in.
In addition, PPC can also help you to improve your conversion rate. This is the percentage of visitors to your site who take some desired action, such as making a purchase or signing up for a newsletter.
Grow your profits faster
By targeting the right keywords and correctly managing a campaign, PPC is one of the fastest ways to ramp up your business.
Another great benefit of PPC ads is that they are one of the only advertising services that truly gives you control over how much money you spend.
You can set your bids and adjust your budget as necessary. You can always scale back your budget if you feel you are spending too much.
On the contrary, if you want to ramp up your campaigns and have the bandwidth to take on more business, you can increase your budget and start spending more. This is one of the few advertising methods that you can control to this degree.
Customise your ad spend to fit your budget
But you don't want to ramp up your ad spend aimlessly. The right internet marketing agency or PPC advertising firm will be able to help you plan your PPC marketing goals and stay within your budget.
Choose From Multiple Ad Platforms
Finally, the last benefit of a PPC campaign that we discuss is that PPC marketing makes it easily select from various ad platforms to advertise on.
There are a handful of effective paid ad platforms that allow you to buy advertising, from Facebook, TikTok and other social media marketing channels to Google Ads and paid search marketing.
This makes PPC one of the most versatile and commonly-used advertising methods of this age. Not only can you bid specifically on the keywords that are most relevant to your business, but you can also make sure that you are only advertising on relevant platforms.
Benefits of a PPC Management Agency
Okay, now that you have a great base of knowledge when it comes to PPC ads and how they can help a business, it's time to dive into the benefits of hiring a PPC agency.
Hiring a PPC advertising agency might sound like something that a small business can't afford, but you'll find that the success and profit of a PPC agency often hinge on the success of the advertising. Thus, they are incentivised to create high-quality, high-performing advertisements that convert well. Many services range in affordability to tailor to your need.
Keep reading if you are still on the fence about hiring a PPC agency to manage your PPC campaigns. You'll learn more about PPC agencies and the many benefits of hiring a PPC agency to help you with your paid ad campaigns.
One of the main benefits you'll enjoy when you hire an agency to manage your PPC campaigns is that you, as the owner or manager, will have far more time to manage your business.
PPC management is a very involved process across multiple platforms, so it is best done by an agency that specialises in it. If you are in charge of the day-to-day management of your business, then you probably can't afford to take on yet another task that requires close attention.
Hiring a PPC agency ensures that the campaigns get the attention they need, and you'll have more time to concentrate on running your business.
Additionally, hiring an agency ensures your success with PPC advertising. An agency will be able to manage your campaigns daily. If left unattended by you or another manager who doesn't have time to manage them, the PPC campaigns could prove wildly unprofitable, prompting your business to give up on them altogether.
If you want PPC to be a long-term part of your marketing strategy, then it's important that you give them every chance to succeed.
Get in touch with a Google Ads management service to start your online advertising strategy with Google Ads. Or, if you want to run paid media search ads across multiple platforms, find a local PPC or full-suite digital marketing agency to help.
Keep Up With Changes
Things are constantly changing in the world of Google and other PPC ad platforms, like Facebook. Sometimes it's the layout of the dashboard, rules and regulations, or the way that the bidding process works. You simply don't have time to keep up with all of the changes that occur on these platforms.
Not being in the know can cost you thousands of dollars through unnecessary ad spending, penalties, or campaigns that aren't correctly optimised. If you want to prevent these losses and ensure that your campaigns are running well, you need to know your campaigns are being actively managed and somebody is at the steering wheel keeping track of all these changes and guidance from the relevant platforms.
That's where a PPC management agency comes in. When you work with a PPC management agency, you can be sure that somebody is paying attention to changing guidance from Google and other search engines.
When your agency knows what is going on in the world of PPC and the new rules with each passing day, you can be sure that you are getting the most out of your paid ads. It's a PPC advertising agency's job to keep track of these changes, and by outsourcing the responsibility to them, you can get back to the everyday management of your business.
Many business owners have heard of the benefits of PPC campaigns, but many have not taken the extra step to ensure success by hiring an agency to manage their PPC campaigns. This very often results in lowered ROI.
When you manage your PPC campaigns yourself, you might have some success, but you're still leaving thousands of dollars on the table. That is because most business owners are not well-versed in the best practices for creating quality PPC campaigns. This leads to inefficient and ineffective campaigns that do not deliver the desired return on investment.
When you work with an agency specialising in PPC management, these concerns can be alleviated. PPC agencies help you get the most out of your ads. They know all of the best practices, can write premium copy, know the tricks of the trade, and will be attentive to ensure you have successful PPC campaigns.
All of these services will culminate in returning the best possible results for your ad campaign. If you choose not to work with an agency to manage your PPC campaigns, you will undoubtedly experience a worse ROI.
Say you are managing your PPC campaigns, and you have some success in driving traffic to your website. The problem is that this traffic isn't always relevant, and it might not be converting into sales or leads. There are two primary reasons for this inefficiency.
The first reason is the lack of understanding of keyword research. The second reason is that you likely do not have the time to do this keyword research properly.
Keyword research is a process by which you determine which keywords to target with your PPC campaigns. This process can be very time-consuming, as it requires looking into search engine data, competitor analysis, and other factors. Even if you have a firm understanding of how to do keyword research, likely, you don't have the time to dedicate to this process.
An agency with PPC management services will have a team of keyword researchers who can help you select your campaign's most relevant and profitable keywords. This team will also be able to monitor your keyword performance and make changes as necessary to ensure that you are getting the most out of your PPC campaigns.
Proper Campaign Structure
Campaign structure is the final reason why working with a PPC management agency is so important. One of the most common mistakes that business owners make when managing their PPC campaigns is not structuring their campaigns correctly.
A number of different elements go into campaign structure, and if even one of these elements is not correct, it can lead to inefficiency and wasted spend.
A PPC management agency will have the experience and expertise necessary to ensure that your campaigns are structured correctly. This will save you a lot of money in the long run, as you will not be wasting your ad spend on campaigns that are not set up correctly.
When running your PPC campaigns, copywriting is often one of the most complex and time-consuming tasks. This is because effective copywriting requires a deep understanding of the product or service you are selling and the customer you are trying to reach.
A PPC management agency will have a team of experienced copywriters who will be able to write premium quality ad copy that is designed to convert.
A search engine advertising agency will have an experienced team who can also A/B test different versions of your ad copy to ensure that you always use the most effective version.
When you are running your PPC campaigns, it can be challenging to find the time to optimise your campaigns continuously. This is because optimisation requires constant monitoring, analysis, and testing. Conversion rate optimisation or testing new landing pages to increase your results can be time consuming.
A PPC management agency will have a team of specialists dedicated to optimising your campaigns and landing pages on an ongoing basis. This team will constantly test new strategies and tactics to ensure that your campaigns are as effective as possible.
Reporting & Analytics
One of the most important aspects of PPC management is reporting and analytics. Making informed decisions about your campaigns can be tough without accurate and insightful reporting.
A PPC management agency will have a team of analysts who will provide you with detailed reports on your campaign performance. This team will also be able to help you interpret this data and make recommendations on how to improve your campaigns.
Landing Page & Search Engine Optimisation
Another important aspect of PPC management is landing page and search engine optimisation. For your PPC campaigns to be successful, it is crucial to have landing pages designed to convert. Without optimising your landing page, you could be wasting thousands of dollars in ad spend on visitors that aren't very likely to convert.
A PPC management agency will have a team of experts who will be able to optimise your landing pages for conversion. This team will also be able to A/B test different versions of your landing pages to ensure that you always use the most effective version.
Characteristics of a Good PPC Agency
Finding a good PPC management agency can be difficult. There are hundreds of options worldwide and probably dozens available locally. Luckily, some clear indicators are that you are working with a good agency.
We'll cover some characteristics that make for a good PPC agency. With these characteristics, you can be confident that you're working with a paid advertising partner in your best interests.
A good reputation or track record is the first thing you should look for in a Google Ads management service. You can usually find this information by reading online reviews or case studies. A good agency will have many happy clients who will sing their praises.
If an agency does not have any reviews or case studies available, that is usually a red flag. You should also be wary of any reviews that seem fake or too good to be true.
Positive Reviews on Google
One of the best places to look for reviews of agencies is on Google. Google will often have several reviews from actual clients listed right on the agency's Google My Business page.
Keep in mind that any agency can get a few negative reviews. You're looking for agencies with mostly positive and potentially a handful of negative reviews. Make sure you read the reviews as well to get a picture of what the business is like.
Another thing to look for in a PPC management agency is affordable pricing – find an agency that fits your budget and provides a good return on investment.
Remember that the most expensive option is not always the best option. You should also be wary of any agencies that seem too cheap. You usually get what you pay for in PPC management services.
A good PPC management agency will be transparent with its pricing and services - you should know exactly what you're getting for your money.
You should also be able to get a good idea of what the agency's process is and how they go about managing PPC campaigns. If an agency is not transparent with its process, that is a red flag.
When looking for a PPC management agency, you should also look for an agency with experience in your industry. An agency that has experience managing campaigns in your industry will know the ins and outs of what works and what doesn't.
This experience is especially important if you're in a highly competitive industry. In a competitive industry, it is even more critical to have an agency that knows what they're doing.
If you're looking for a local PPC management agency, finding one with experience in your local market is also essential. An agency with local expertise will know the best ways to target your local market.
They will also be familiar with the local competition and what they're doing to succeed. This local experience is essential if you want to be successful with your PPC campaigns.
Communication is key when you're working with a PPC management company. You should be able to easily get in touch with your account manager or agency.
Your account manager should be available to answer any questions and keep you up-to-date on the progress of your campaigns.
If you cannot easily get in touch with your account manager or the agency, that is usually a red flag.
A good PPC management agency will be flexible and accommodating to your needs. They should be willing to work with you to create a campaign that fits your budget and goals.
The agency should also be willing to change your campaign if you're unhappy with the results. An agency that is not flexible and not focused on meeting your needs will probably not be the right partner for you.
The most important thing to look for in a PPC management company is results. You should be working with an agency focused on getting you results.
The best way to gauge an agency's focus on results is to look at its past performance. A good agency will have many happy clients willing to testify to their success.
How to Find a PPC Advertising Agency
If you are convinced that working with a good Google Ads management services or PPC digital marketing agency is the way to go, then the next step is to find one! This sounds simple but can be difficult.
Like any partnership, putting in the legwork to find the right agency to work with for search engine marketing is intimidating. Luckily, we're going to spell out for you exactly how you can find an agency worthy of your business.
Get in touch with a digital marketing agency and let them take care of all your paid advertising. A full-suite agency will be able to provide you with everything from Bing ads to managed SEO services to eCommerce growth strategies.
The best way to find anything is always through a personal recommendation. When you're looking for a PPC digital marketing agency, ask around to see if anyone you know has worked with one that they liked.
If you don't know anyone who has worked with an agency, your next best bet is to ask in online forums or on social media. You can post in relevant Facebook groups or on Twitter.
Do a Google Search
If you're still having trouble finding a PPC agency, your next best bet is to do a simple Google search. When you do a Google search, include your location and industry.
For example, if you're a business in Auckland, you would search for a "PPC agency for businesses in Auckland." This will help you find agencies specifically geared towards working with businesses in your area.
Check Out Agency Directories
Several online directories list PPC agencies. These directories can be a great way to find agencies that are a good fit for your business.
Some popular agency directories include:
The Agency Directory
Make sure to read the reviews of each agency. This will give you a good sense of what other businesses have thought about those agencies.
Ask The Right Questions
Once you have found a marketing agency that you might want to work with, the next step is to ensure you ask the right questions. You should treat the meeting as if you are interviewing the agency to see if they are the right choice for handling your PPC ad campaigns.
The marketing agency you pick to run your paid advertising campaigns and digital marketing efforts will greatly influence how your campaigns perform – so be sure that you have selected the right one and ask them a prepared set of questions to learn about their background, experience, and success.
State Your Goals Clearly
One of the best things you can do when entering into a partnership with a PPC management company is to state your goals and needs clearly. You should understand what you want to achieve before looking for an agency.
That way, when you find an agency, you can ask them if they can help you achieve those goals, saving a lot of time and energy down the line!
Get Everything in Writing
Before officially partnering with a PPC company, you should always get everything in writing. This includes the scope of work that the agency will be doing for you as well as what their fees will be.
This will help protect you down the road if there are disagreements about what was supposed to be included in the scope of work or if the agency tries to charge you more than what was initially agreed upon.
In this article, we've gone over the ins and outs of PPC advertising, the benefits of working with a PPC agency, and how to find a PPC management agency.
With this knowledge in mind, you're prepared to find the PPC agency that can help you achieve your goals!