> ## Documentation Index
> Fetch the complete documentation index at: https://dogoodthings.co.nz/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQ

> Short answers to the questions most new clients ask.

Short answers, no spin. If yours isn't here, ask. Worst case, we tell you we're not the right fit and point you somewhere that is.

## Working together

<AccordionGroup>
  <Accordion title="How are you different from a normal agency?">
    Focus. We do growth marketing for consumer brands and nothing else. No logo design, no web app development, no general social media management; there are people who do those well, and we're happy to introduce you. What you get from us is the whole performance system run properly: senior operators doing the work with no account-management layer, outcomes agreed up front, and creative, media, data, search, and conversion working as one loop instead of one channel at a time.
  </Accordion>

  <Accordion title="How fast can we start?">
    [The audit](/the-audit) starts as soon as we have read-only access, usually within a week of the intro call.
  </Accordion>

  <Accordion title="How much of my time will this take?">
    A 90 minute kickoff, then one to two hours a week, mostly async. Fast feedback is the main thing we need from you. The [common pitfalls](/guide/common-pitfalls) page explains why.
  </Accordion>

  <Accordion title="Will you rip out what's already working?">
    No. Our rule is first, do no harm. If an ad has been paying its way for months, it has earned its budget. We build the new structure around it and retire things only when a tested replacement beats them. [The audit](/the-audit) maps what's working before we change anything.
  </Accordion>

  <Accordion title="Do you replace our in-house marketer?">
    No, we make them better. In-house people own brand context and internal alignment, and we bring the growth system and the specialist depth to run it. That said, we're also happy being the whole marketing function for founders who don't have one yet.
  </Accordion>

  <Accordion title="Where are you based, and does it matter?">
    Queenstown, New Zealand, working with brands across NZ, Australia, and beyond. The operating rhythm is async first, so time zones rarely get in the way.
  </Accordion>
</AccordionGroup>

## Results & reporting

<AccordionGroup>
  <Accordion title="How quickly will we see results?">
    It depends on where you're starting from. Tracking fixes and quick media wins usually land inside the first month. Creative gains build from months two to three. AI Search/SEO is a longer curve. The plan will show the trajectory we expect, and if we don't think we can move your number, we'll say so before we start.
  </Accordion>

  <Accordion title="What metrics do you report on?">
    The ones we agreed to own: revenue, qualified leads, cost per customer, MER (marketing efficiency ratio). [One source of truth](/system/data-attribution#the-growth-sheet), updated continuously and walked through [monthly](/guide/operating-rhythm). You won't get a 40 page PDF of impressions.
  </Accordion>

  <Accordion title="Is there a minimum ad spend?">
    It varies by industry, but as a general guide, around \$1,200 per month per platform is where paid data becomes thick enough to learn from. We'll tell you where the line sits for your category during the audit. If your budget sits below it, we'd rather say so than take it.
  </Accordion>
</AccordionGroup>

## AI, tools & ownership

<AccordionGroup>
  <Accordion title="What does AI-backed actually mean?">
    Agentic workflows handle the repeatable middle of the work: reporting, research, creative iteration, monitoring. Senior humans spend their time on judgement calls. AI never publishes anything or spends a dollar without a human decision. The details are on the [AI workflows](/system/ai-workflows) page.
  </Accordion>

  <Accordion title="Who owns the accounts and the work?">
    You do. Everything, including ad accounts, analytics, creative, automations, and documentation, lives in your name from day one. If we part ways, it all keeps working.
  </Accordion>

  <Accordion title="What tools do you work with?">
    Your stack first: GA4, the Meta and Google ad platforms, and whatever your site and email run on, whether that's Shopify, Klaviyo, WordPress, HubSpot, GoHighLevel or something else. Where you have gaps, we recommend from what we know works, and the licences are yours.

    On our side, the agentic layer runs on Claude Code, Anthropic's agent platform, with Cloudflare Workers handling the scheduled plumbing: pulling platform data, refreshing the growth sheet, and running the daily checks. Creative volume comes from generation tools like Higgsfield. How it all fits together is on the [AI workflows](/system/ai-workflows) page.
  </Accordion>
</AccordionGroup>