> ## Documentation Index
> Fetch the complete documentation index at: https://dogoodthings.co.nz/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Feedback & comms

> How to give feedback in a way that keeps the system fast, and how to reach us when something can't wait.

The engagement moves at the speed of feedback. This page covers how to give it in a way that keeps the system fast, and how to reach us when something can't wait.

## Channels

* **One shared channel.** WhatsApp, Slack Connect, or an email thread, whichever you prefer, chosen at [kickoff](/guide/kickoff). All the work conversation lives there, so nothing important gets trapped in someone's inbox.
* **The weekly update.** Anything we need from you appears there with a deadline, as part of the [operating rhythm](/guide/operating-rhythm). Replying in the thread is the fastest way to unblock work.
* **Urgent.** Site down, ads spending wrongly, or anything costing money by the hour: call or message Ryan directly. Urgent things don't queue.

## How to review creative so it ships

### Judge the claim, not the vibe

The questions that matter are: is anything untrue, does it break a [stated guardrail](/guide/kickoff), and could this claim get us in trouble? If the answer to all three is no, let the test decide whether it works.

### Tell us why, not just what

'This hook overpromises, our shipping is five days not two' is feedback we can fix and learn from. A rewritten line fixes one ad; the reason behind it improves every batch after it.

### One person, one voice

Gather everyone's thoughts and send them through your named approver as a single reply. When three people send three different notes, the work ends up serving the contradictions instead of the customer.

### Reply within two working days

That's the turnaround we ask for. If a routine batch has had silence for five working days, we'll flag it once and then proceed under the agreed guardrails, so a busy fortnight on your side never stalls the engine.

<Tip>
  **Different views are welcome**

  You know your business and your customers better than we ever will, and we know this system. Sometimes those two views pull in different directions. When they do, say so plainly and we'll talk it through properly. Where the data can settle it, we test. Where it can't, brand calls are yours and performance calls are ours. That split has served every engagement well.
</Tip>