> ## Documentation Index
> Fetch the complete documentation index at: https://dogoodthings.co.nz/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting started

> The access, assets, and facts we need before kickoff.

Before [kickoff](/guide/kickoff) we need access, assets, and a few facts. This page is the complete list. Most clients clear it in under an hour, and every day it lands earlier is a day sooner the system goes live.

## Account access

* **Google Analytics 4.** Admin access for [hello@dogoodthings.co.nz](mailto:hello@dogoodthings.co.nz).
* **Google Ads.** Admin access, or accept our manager account (MCC) invite. If you don't have an account yet, we'll create one in your name.
* **Microsoft Advertising (Bing Ads).** Admin access, or accept our manager account invite. If you don't have an account yet, we'll create one in your name. Older, higher-value audiences live natively in Microsoft's ecosystem, so this often earns a test early.
* **Meta Business Manager.** Partner access to the ad account, page, pixel or dataset, and catalogue if you have one.
* **Google Tag Manager & Search Console.** Publish access to GTM, and full access to Search Console.
* **Website / CMS.** Admin or editor access to Shopify, WordPress, Webflow, or whatever the site runs on, plus a heads-up to your developer if you have one.
* **Email platform.** Admin access to Klaviyo, Mailchimp, HubSpot, or whichever platform you use.

## Brand & creative assets

* **Logo files and brand guidelines.** Vector logos (SVG or AI), fonts, and colours, in whatever form exists. A one page brand summary beats nothing, and a full guideline doc beats both.
* **Product photography and past creative.** A shared folder of everything usable: photos, video, and past ads, including the losers as well as the winners, because the losers teach us plenty.
* **Proof.** Reviews, testimonials, press mentions, awards, and before-and-afters. This is the raw material of believable ads.

## The facts

* **Unit economics.** Margin, average order or deal value, and what you can afford to pay for a customer. Honest numbers, because they set every budget decision.
* **Constraints and no-gos.** Claims you can't make, channels you've been burned on, and brand lines that can't be crossed. Said once, up front, in writing.
* **Who decides.** One named owner on your side for approvals, and who covers when they're away. A single voice keeps creative moving; feedback by committee slows everything down.

<Note>
  **Stuck on any of these?**

  Access grants are fiddly on the platform side rather than on yours, so if anything above is unclear, reply to the onboarding email and we'll sort it together on a ten minute screen share. Please never send passwords. Every platform above has a proper way to grant access while the accounts stay yours.
</Note>