> ## Documentation Index
> Fetch the complete documentation index at: https://dogoodthings.co.nz/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How it works

> From first conversation to a running growth system.

From first conversation to a running growth system. Engagements are rolling: the first 90 days are the intensive stretch where most of the heavy lifting happens, and from there it moves into maintaining and scaling what's been built. Here's the sequence, why it's ordered the way it is, and how much of your time it takes.

## The short version

We look at your data before we propose anything, put the plan in writing as a 30/60/90 day plan, and then work through the sequence: fix measurement first, pick up the easy wins in the ad accounts, then build the creative and conversion work that compounds over time. Channels usually start improving from week two, and the deeper work lands over the full 90 days. After that, the engagement rolls on: maintain what's working, scale what's next.

The ordering is fastest payback first. Measurement comes first because nothing can be judged without it. Paid ad account fixes come second because they're pure leverage on spend you're already making. Creative and conversion come third because they're the biggest lever but take time to get right, so the early wins pay for them while they develop.

## Step by step

<Steps>
  <Step title="Intro call, about 30 minutes">
    A straightforward conversation about where growth is stuck: your numbers, your channels, and what you've already tried. By the end we'll both have a good sense of whether it's worth going further.
  </Step>

  <Step title="Read-only access and the audit, a few days">
    You invite us into the ad accounts and analytics as read-only, which carries zero risk to anything currently running, and we dig in. What we check and why is documented in full in [the audit](/the-audit). You get the findings whether or not we end up working together.
  </Step>

  <Step title="The written plan: a 30/60/90, and ongoing">
    This is a working document: the first 30 days, the next 30, and the 30 after that, plus what the ongoing rhythm looks like once the heavy lifting is done. It covers what we'll fix, what each phase should unlock, what it costs, and the outcomes we'd own together. We walk through it, adjust it, and it becomes the source of truth for the engagement.
  </Step>

  <Step title="Kickoff and access, week 1">
    One working session to lock in goals, the [North Star metric](/system/data-attribution#what-we-set-up-in-order), guardrails, and ways of working, while full access and assets land in parallel. The [getting started checklist](/guide/getting-started) covers what we need. Setup is the most intensive stretch of the whole engagement, so we front-load it.
  </Step>

  <Step title="Days 1 to 30: measurement and quick wins">
    The [growth sheet](/system/data-attribution#the-growth-sheet) goes live, tracking leads or sales in and spend out daily. [Qualified signal](/system/data-attribution) gets wired back to the platforms. The account fixes from the audit get made: overlap, exclusions, frequency, learning issues. We work around whatever is already performing. Most engagements feel the first lift here.
  </Step>

  <Step title="Days 31 to 60: creative strategy and message match">
    New angle research, scripts, statics, and the first [fresh creative batches](/system/performance-creative) into prospecting, with landing pages brought into line with the hooks. This is the compounding layer. It comes second on purpose, so the first month's wins can fund it.
  </Step>

  <Step title="Days 61 to 90: conversion, email, and the ongoing plan">
    [Email flows](/system/conversion-email) made congruent with the ad angles, remaining conversion leaks closed, and tests read properly. The first 90 days end with a review against the plan, and the engagement rolls into its ongoing rhythm: maintain what's working, scale what's next. If you ever want to step away, the system is documented and yours.
  </Step>
</Steps>

<Note>
  **Your time commitment**

  The kickoff takes about 90 minutes. After that it's one to two hours a week, mostly async reviews and quick approvals. We'd rather have fast, decisive feedback in small doses than long meetings. What we need from you is covered in [feedback & comms](/guide/feedback-comms).
</Note>

## What owning the results means

Before we start, we agree the outcomes in writing: revenue from paid, qualified leads per month, cost per customer, or whatever the North Star is. Every report is structured around them. When something isn't working, you'll hear it from us first, along with what we're doing about it. You should never have to decode a report full of vanity metrics to figure out whether you're winning.

We won't pretend the start is effortless. The first few weeks are full-on. Once the system is running, the rhythm settles and every cycle feeds the next one.