# do good things

> How we work with clients: the growth system, timelines, engagement models, and what we need from you.

## Docs

- [Engagements & pricing](https://dogoodthings.co.nz/docs/engagements-pricing.md): How the engagement is shaped, how pricing works, and what's always included.
- [FAQ](https://dogoodthings.co.nz/docs/faq.md): Short answers to the questions most new clients ask.
- [Client guide: what to expect](https://dogoodthings.co.nz/docs/guide/client-guide.md): The operating manual for the engagement: what happens when, how we communicate, and what makes the system move faster.
- [Common pitfalls](https://dogoodthings.co.nz/docs/guide/common-pitfalls.md): The handful of things that slow growth systems down, all of them avoidable.
- [Feedback & comms](https://dogoodthings.co.nz/docs/guide/feedback-comms.md): How to give feedback in a way that keeps the system fast, and how to reach us when something can't wait.
- [Getting started](https://dogoodthings.co.nz/docs/guide/getting-started.md): The access, assets, and facts we need before kickoff.
- [Kickoff](https://dogoodthings.co.nz/docs/guide/kickoff.md): One 90 minute working session, and the only long meeting in the whole engagement.
- [Operating rhythm](https://dogoodthings.co.nz/docs/guide/operating-rhythm.md): The weekly update, monthly review, and quarterly plan that keep everyone honest.
- [How it works](https://dogoodthings.co.nz/docs/how-it-works.md): From first conversation to a running growth system.
- [How we work](https://dogoodthings.co.nz/docs/index.md): How do good things runs growth for consumer brands: what we build, the order we build it in, what it costs, and what we need from you.
- [AI Search / SEO](https://dogoodthings.co.nz/docs/system/ai-search-seo.md): Being the answer when customers ask Google, or ChatGPT.
- [Agentic AI workflows](https://dogoodthings.co.nz/docs/system/ai-workflows.md): Agents handle the repeatable middle of growth work. Senior humans spend their hours on judgement.
- [Conversion & email](https://dogoodthings.co.nz/docs/system/conversion-email.md): Where the system turns attention into revenue, and where retention makes the whole model profitable.
- [Data & attribution](https://dogoodthings.co.nz/docs/system/data-attribution.md): One daily view of everything in and everything out, owned by you, that the whole engagement runs on.
- [Paid ads](https://dogoodthings.co.nz/docs/system/paid-ads.md): Media buying run against the growth sheet, not platform-reported ROAS.
- [Performance creative](https://dogoodthings.co.nz/docs/system/performance-creative.md): Creative is the biggest lever in paid media. We run it as an engine, not a deliverable.
- [The audit](https://dogoodthings.co.nz/docs/the-audit.md): Where we look first inside your accounts, and why.