# do good things > How we work with clients: the growth system, timelines, engagement models, and what we need from you. ## Docs - [How the growth marketing system works](https://www.dogoodthings.co.nz/docs/index.md): do good things is a growth marketing studio in Queenstown, NZ for consumer and prosumer brands. The system we build, the order, cost, and inputs. - [How it works: from intro call to a live growth system](https://www.dogoodthings.co.nz/docs/how-it-works.md): From intro call to a live growth system: a free audit, a written 30/60/90 day plan, a 90-minute kickoff, an intensive first 90 days, then an ongoing rhythm. - [Free growth audit: ad accounts, analytics, and 30/60/90 plan](https://www.dogoodthings.co.nz/docs/the-audit.md): The audit is free, needs read-only access, and takes a few days. The checklist of what we examine in your ad accounts and analytics, plus the 30/60/90 plan. - [Engagements and pricing: NZ$12k build or NZ$6k/month](https://www.dogoodthings.co.nz/docs/engagements-pricing.md): Two ways to work with us: a one-off System Build from NZ$12k that we hand over, or a Growth Partner engagement from NZ$6k/month where we build and run it. - [FAQ: pricing, results, AI, and ownership](https://www.dogoodthings.co.nz/docs/faq.md): Answers to the questions new clients ask most: pricing, minimum ad spend, how fast results arrive, what AI-backed means, and who owns the work. - [Data and attribution: the growth sheet and signal loop](https://www.dogoodthings.co.nz/docs/system/data-attribution.md): Why measurement is the first fix: a daily growth sheet, close rate and lag, qualified signal fed back to Meta and Google, and a North Star metric you own. - [Performance creative: angle research and monthly output](https://www.dogoodthings.co.nz/docs/system/performance-creative.md): Performance creative as a monthly engine: angle research from real customer language, 10-20 live creatives per campaign, judged on cost per qualified outcome. - [Paid ads on Meta, Google, and Bing that pay back](https://www.dogoodthings.co.nz/docs/system/paid-ads.md): How we run Meta, Google, and Bing paid ads: demand creation versus capture, creative-led targeting, qualified signal optimisation, and growth-sheet budgeting. - [AI search and SEO: rank on Google and get cited by LLMs](https://www.dogoodthings.co.nz/docs/system/ai-search-seo.md): How we rank brands on Google and get them cited by ChatGPT, Claude, and AI Overviews: technical foundations, answer-shaped content, and entity building. - [Conversion and email: landing pages, CRO, and lifecycle](https://www.dogoodthings.co.nz/docs/system/conversion-email.md): Landing pages matched to ad angles, hypothesis-driven CRO, and lifecycle email flows: welcome, abandonment, post-purchase, winback, with retention economics. - [Agentic AI workflows for growth marketing teams](https://www.dogoodthings.co.nz/docs/system/ai-workflows.md): What AI-backed means in practice: Claude Code agents handle research, reporting, monitoring, and drafting; humans make every publish, send, and budget call. - [Client guide: what to expect](https://www.dogoodthings.co.nz/docs/guide/client-guide.md): The engagement manual: a front-loaded first six weeks, then weekly async updates, monthly reviews, and quarterly plans. Fast feedback is your biggest lever. - [Getting started: the pre-kickoff access and assets list](https://www.dogoodthings.co.nz/docs/guide/getting-started.md): The pre-kickoff checklist for new clients: read-only access to GA4, Google Ads, Meta, GTM, CMS, and email, plus brand assets and unit economics. - [Kickoff: the 90-minute agenda that starts the work](https://www.dogoodthings.co.nz/docs/guide/kickoff.md): The 90-minute kickoff agenda: outcomes and baselines, customer and product, brand guardrails, ways of working, and the first 30 days. Our only long meeting. - [Operating rhythm: weekly, monthly, quarterly cadence](https://www.dogoodthings.co.nz/docs/guide/operating-rhythm.md): How the engagement runs once live: a two-minute weekly async update, a one-hour monthly growth sheet review, quarterly planning, and daily automated monitoring. - [Feedback and comms: how to review creative fast](https://www.dogoodthings.co.nz/docs/guide/feedback-comms.md): How to review creative so it ships fast: judge the claim not the vibe, one named approver, a two-day turnaround, and one shared channel for feedback. - [Common pitfalls that slow down growth systems](https://www.dogoodthings.co.nz/docs/guide/common-pitfalls.md): Five avoidable mistakes that slow growth systems: slow approvals, calling tests early, over-polishing creative, platform fixation, and reactive spend cuts. - [AGENTS](https://www.dogoodthings.co.nz/docs/AGENTS.md)