Every business or website owner can relate to the desire to grow their revenue, expand their reach, and find new sources of income. One of the best ways to bring more income and web traffic to your business is through paid advertising on Google Ads. Google Ads is a powerful tool that allows you to pay directly for clicks in exchange for Google directing traffic toward your website.
The fact that Google Ads can help you grow your business is a well-known one, but what you might not know is what the process is like to get there. It's not as simple as turning on some ads, crossing your fingers, and hoping for the best. If you want to learn how to leverage the power of Google Ads and whether it's the right choice for your business, you're in the right place.
We'll show you all the various benefits of Google Ads and give you insight that will allow you to decide whether using Google Ads could be the right choice for your business. So, let's get started!
What is a Google Ads Campaign?
Before we dive into anything else, let's introduce the concept of Google Ads. The Google network has an advertising feature that allows you to create and optimise advertising campaigns, known as the Google Ads platform. Essentially, Google Ads is a type of advertising that allows you to pay for clicks on your ad in exchange for Google directing web traffic to your site.
The Google Search Network
You're probably familiar with the ads on the top of the Google search network pages when you look up something specific. Those are Google Ads. And while they might seem like they just appear out of thin air, getting your ad in front of people is a pretty involved process.
Google Ads are auction-based, which means that you compete against other businesses interested in showing their ad for the same keyword. The amount you're willing to spend will determine how often and how high up your ad is featured.
You're not just paying for ad space, though. You're also paying for results. Google Ads is a pay-per-click system, meaning that your ad campaigns only cost you when someone clicks on your ad.
Google Ads is a complex system, but at its core, it's an effective way to get your business in front of more people who might be interested in what you have to offer.
Benefits of Google Ads
Now that you understand what Google Ads is, we'll discuss some benefits. Google Ads is widely used by businesses worldwide – and for a good reason. Here are some benefits you can enjoy when you choose Google Ads to advertise your business online.
One of the main benefits of Google Ads is that it has a lot to offer through optimisation features. Google Ads is constantly changing and evolving, and new features are added to help businesses get more out of their advertising campaigns.
Some features allow you to bid more for mobile clicks, set up remarketing campaigns, and track conversions. These features help you get the most out of your Google Ads campaigns.
For any marketing strategy, it's essential to have the ability to learn from the results that have been had and improve on them as we advance. Google Ads definitely allows for this.
More Web Traffic
Another benefit of using Google Ads is that you're not just showing an ad to people, as you would on a billboard or radio station. Instead, you're actually directing them to a digital property that you own. This is a powerful way to increase traffic to your website and grow your business.
People who see your ad and click on it are specifically interested in what you have to say or offer. They're not just passersby who might see your ad and be intrigued but will forget about it moments later.
Directing them to your website opens the door for dozens of possible interactions with your business. Using them correctly is key to your success!
As your Google Ads bring more website visitors, they will inevitably bring more revenue – at least when used correctly!
Many factors go into making sure that your website is designed to generate revenue, but if you're able to get more people to visit it, you're more likely to make more sales.
Investing in Google Ads is a great way to increase revenue for your business.
Google Ads can also be a great way to improve your branding and make your business more recognisable.
When you're able to get your ad in front of more people and have them click through to your website, you're increasing the chances that they will remember your brand and what you have to offer.
This is a great way to build name recognition and ensure that your business is top-of-mind when people are ready to purchase.
With some other traditional marketing methods, you are limited to those in your general region or area. The great thing about using Google Ads is that they allow you to put your products in front of people from all over the world.
No matter where you are or what type of product or service you offer, you can use Google Ads to reach people outside your normal geographical area. This is a great way to open up new markets and grow your business.
Perhaps more so than any other advertising method out there, Google Ads allows you to get your products and services in front of those who are actually interested in them.
You can use various methods to target your ads so that they are only seen by those who are part of your target audience.
This is a great way to make the most out of your advertising budget and ensure you're not wasting money on ads that no one will ever see.
Analytics & Reporting
There's no getting around it--successful marketing campaigns need as much data as possible. Before any conclusion can be made or any course of action is decided, you need to have key metrics to make the most educated and informed decisions possible. That's why so many people love Google Ads.
The Google Suite of products provides unprecedented insight into how your ads and digital properties perform. With all the data you could ever want at your fingertips, you'll be able to steer your business in the right direction.
Largest Share of Search Volume
There are other ways of marketing your business, but the truth is that Google commands the largest share of search volume out of any of the other major search engines.
This means that more people are searching on Google than on any other website, which gives you an excellent opportunity to get your business in front of them.
If you're not using Google Ads, you're missing out on a great opportunity to reach a large audience.
Helpful Suggestions & Tips
A unique feature of Google Ads compared to other ad platforms is that the platform has built-in helpful suggestions and tips that make it easy for you to navigate the platform yourself, should you choose to go that route.
Google will help you get your ad off the ground and select your parameters. Though this is not a great option for those that want a tightly-run, well-optimised campaign, it can work well for beginners looking to get their feet wet.
Targeting Features of Google Ads
One of the things that Google Ads is best known for is its targeting features. With advanced targeting features, you can ensure that your ads are seen by exactly who you want them to be seen by. The advantage of this shouldn't be understated. Here are some parameters to narrow down the audience for your Google Ad campaign.
You can target people based on their current location, their home location, or their past locations. This is a great way to target people who are either in your area or have shown an interest in your type of product or service in the past. This can be as broad or as specific as you'd like.
Keyword Match Types
How your ad matches keywords can significantly affect how often it's seen and clicked on. Google Ads offers three official keyword match types, but five if you include modified broad match and negative keywords that you can use to target your audience.
A broad match type will show your ad whenever any of the keywords that you've selected are used in the search query, regardless of the order or context.
A phrase match type will show your ad whenever the keyword phrase you've selected is used in the search query, regardless of the order of the words.
An exact match type will show your ad only when the exact keyword phrase that you've selected is used in the search query and the same order.
You can also use negative keywords to ensure your ad doesn't appear for specific searches. This is a great way to fine-tune your targeting and ensure you're not wasting impressions on people who are not interested in what you offer.
Google Ads also allows you to target people based on their demographics, such as their age, gender, income, and more. This is a great way to ensure that your ad is seen by people who are most likely interested in what you offer. The great thing about targeting by demographic is that you can narrow your ads down to the audience that you know loves your product, or you can figure out who your audience is by measuring conversion rates after running your ads.
You can also target people based on their interests. This is less of an exact science, but you can target people based on the websites that they've visited or interacted with. With this ability, you can be sure that you are showing your ads to an audience more likely to convert, saving you money on your ad budget.
Types of Google Network Ads
There are several different types of Google Ads that you can use to reach your target audience. The kind of ad you choose will depend on your goals and objectives.
Google Ads works to help you find the best online advertising campaign types to reach your customers and show your web page for their search queries.
Google Search ads are the most common type of Google Ad. These are the ads that show up when you search on Google. They are usually text-based and appear at the top of the search results page. When you open a Google Ads account, this is usually the first ad type a Google user will likely try.
Display ads are the ads that you see on websites and apps. They can be either text, image, or video-based. Display ads are a great way to reach people when they are already interested in what you have to offer. Within your Google Ads account, you can create display ads, like image ads, that serve across the Google Display Network, a collection of over two million websites reaching over 90% of users on the internet.
Video ads are a great way to reach people with your message. They are usually short, attention-grabbing, and can be very effective. Video ads can be used on both YouTube and websites that allow video advertising. This type of Google Ads work well for products and services that are best shown in video format.
Google Shopping ads are a great way to showcase your products. They appear as product listings on the search results page and can include product images, prices, and other information. Shopping ads are a great way to increase traffic to your website or online store. They are a valuable part of Google Adwords and a great way to tap into that market.
Shopping ads are common for eCommerce stores, but there are additional competing eCommerce ad platforms, which is why Google is constantly improving their shopping campaigns.
Knowing the types of ads benefits any business looking to gain an edge on their competition. These different ads are used in various ways and can distinguish between a successful and a failed campaign. Choosing the correct type of Google Ad for your business is important and should be approached with care.
Benefits of Working With a Pro for Google Ads Management
If all of this sounds pretty complicated, that's because it is! Google Ads can be extremely beneficial to your business and build revenue you didn't think was possible. However, getting to that point takes a lot of work and optimisation. To get the most out of your Google Ads campaign, you may want to work with a digital marketing Queenstown agency that provides Google Ads services.
Working with a digital marketing company that helps run your Google advertising campaign and provide Google Ads management can have many benefits and mean the difference between a profitable and unprofitable campaign.
The only path to profitability when running a Google Ads campaign is continuously optimising your bid strategy through Google Ads management. Without doing this, you allow Google to spend your budget however they please. Optimisation ensures that your Google Ads campaign helps your business instead of hurting it. You will have trouble finding profit in a Google Ads campaign without optimising your campaigns. Naturally, this takes a lot of time and effort.
Agencies specialising in Google Ads can Optimise your campaigns for you so that you don't have to worry about it. They will also be able to do it much faster than you could on your own. This is because they have the tools and experience to get the job done quickly and efficiently.
Better Quality Score
Your quality score is how Google decides how much to charge you per click and where to rank your ad. A high quality score means you will pay less per click, and your ad will be shown more often. A low quality score implies the opposite.
Pay per click PPC is a strategy Google Ads uses based on your quality score, which increases when your quality score declines. Google is one of the best PPC platforms, with Facebook and other social media advertising in the same category.
This number is based on various factors, including your ad's quality, your landing page's quality, and your click-through rate. All of these factors are things that can be improved with experience. An agency specialising in Google Ads will have the expertise and knowledge to quickly improve your quality score, which will save you money and help your ad reach more people.
Improved Click-Through Rate
Your click-through rate is how often people who see your ad end up clicking on it. This is an important metric because it directly impacts your quality score. The higher your click-through rate, the higher your quality score will be.
Several factors can impact your click-through rate, such as the quality of your ad, the relevancy of your keywords, and the targeting options you are using. A Google Ads Queenstown agency will be able to quickly improve your click-through rate by making sure that your ad is high quality and relevant to the keywords that you are targeting.
Questions & Troubleshooting
When you are running Google Ads, there may come a time when you have questions or need help. If you are working with an agency, then they will be able to help you troubleshoot any problems you're having.
If you are not working with an agency, you will have to rely on Google's customer support, which could extend your time getting answers as you are one of millions of customers. This is not the case with an agency. They will be able to help you solve any problems that you are having quickly.
Running a Google Ads campaign takes a lot of time. If you are not experienced with running these types of campaigns, then it will take you even longer. This is time that you could be spending on other aspects of your business.
An agency will be able to take care of your Google Ads campaign for you so that you can focus on other things. This will free up a lot of your time and allow you to focus on growing your business in different ways.
Integrate With Other Marketing Strategies
When running a Google Ads campaign, it is essential to integrate it with other marketing strategies. This will help you to get the most out of your campaign.
An agency can help you integrate your Google Ads campaign with other marketing strategies, such as search engine optimisation SEO Queenstown services and Google Analytics, along with other Google Ads services. This will help you get more leads and sales from your campaign.
Conversion Rate Optimisation
Conversion rate optimisation ensures your Google Ads campaign generates leads and sales effectively. An agency can help you optimise your campaign so that you get more leads and sales from it.
Many factors go into conversion rate optimisation, such as the quality of your ad, your keywords' relevancy, and your targeting options. An agency can quickly improve your conversion rate by ensuring your ad is high quality and relevant to your target keywords.
When running a Google Ads campaign, it is vital to track your results. An agency will be able to provide you with custom-built reporting and analysis so you can see how your campaign is performing.
This reporting will help you see which keywords are working well, which ads are getting the most clicks, and which areas need improvement. With this information, you can quickly improve your campaign and get better results.
If you're looking to increase web traffic, revenue, and reach – Google Ads may be a good option. This form of online advertising is easy to start and offers various targeting features so you can precisely hone in on your ideal customer. Plus, with the help of an experienced agency, you can get started quickly and see results sooner rather than later.
Wondering if Google Ads is right for you? Contact us today to learn more about how this powerful platform could benefit your business.