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Mouthful is a grass-roots comedy production group running pop-up comedy events in Tāmaki Makaurau. They’re passionate about supporting local comedy artists and determined to deliver great events like the Miniature Comedy Festival to a diverse audience.
The Challenge
Mouthful’s existing Webflow website did not align with the ‘coolness’ of their brand and the hard work the team put into creating their shows. Across the site, design elements were also inconsistent and messy.
The functionality was a big cause of concern, as the existing website’s event page was not optimised for conversion. This page was the main revenue generator, where 75% of visitors entered the site.
Our Solution
We upgraded the design, retaining the feeling of the minimalist the client wanted and added the cool. We added a bolder font, more space for images and a cleaner structure of how graphics and text were laid out. We transformed it into a more coherent and impactful site.
The responsive UX/UI for mobile and desktop displays were implemented with clearer calls to action and pathways to cart.
The Results
- Complete UX journey overhaul
- WebFlow development with CMS features
- Training on how to use Webflow
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