UX Journey Overhaul



Development with CMS



On how to use Webflow

Mouthful is a grass-roots comedy production group running pop-up comedy events in Tāmaki Makaurau. They’re passionate about supporting local comedy artists and determined to deliver great events like the Miniature Comedy Festival to a diverse audience. 

The Challenge

Mouthful’s existing Webflow website did not align with the ‘coolness’ of their brand and the hard work the team put into creating their shows. Across the site, design elements were also inconsistent and messy. 

The functionality was a big cause of concern, as the existing website’s event page was not optimised for conversion. This page was the main revenue generator, where 75% of visitors entered the site.

Our Solution

We upgraded the design, retaining the feeling of the minimalist the client wanted and added the cool. We added a bolder font, more space for images and a cleaner structure of how graphics and text were laid out. We transformed it into a more coherent and impactful site. 

The responsive UX/UI for mobile and desktop displays were implemented with clearer calls to action and pathways to cart.

The Results

  • Complete UX journey overhaul
  • WebFlow development with CMS features
  • Training on how to use Webflow

Mouthful Webflow design and development mockup image by Do Good Things
Mouthful homepage Webflow development on laptop, mobile and tablet views by Do Good Things
Mouthful Webflow development of homepage, navigation bar, events pages, and blo

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