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You’ve signed, or you’re about to. This section is the operating manual for the engagement: what happens when, how we communicate, and the small things on your side that make the whole system move faster.

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What this section covers

Getting started

The access and assets we need before kickoff, which is the single biggest factor in how fast week one moves.

Kickoff

The one 90 minute session where we align on goals, the customer, the product, and guardrails.

Operating rhythm

The weekly update, monthly review, and quarterly plan that keep everyone honest.

Feedback & comms

Where conversations happen and how to review work so it ships quickly.

Common pitfalls

The handful of things that slow growth systems down, all of them avoidable.

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The shape of the engagement

The first six weeks are front-loaded. Access, kickoff, the groundwork, and channels going live all happen in that window, so you’ll hear from us a lot and we’ll need decisions from you quickly. After that it settles into the rhythm: a weekly async update you can read in two minutes, a monthly review where we look at the agreed numbers together, and a quarterly session to set the next quarter’s plan. Meetings are few and short by design, because the work happens between them.
One principle to rememberThe speed of your feedback is the single biggest lever you control. Every approval that takes two days instead of five keeps the test-and-learn loop at full speed. If you only internalise one page of this guide, please make it feedback & comms.