We're doing good things with
Use AI SEO to get on ChatGPT, Perplexity and Google Gemini and more.
More buyers are using AI to find products and services. We make sure AI mentions your business using the correct information.
Build hyper relevant content that aligns with your buyers journey
Creating great content isn't enough if AI tools can't find and use it. We develop comprehensive FAQs, detailed guides, and optimised service pages that directly answer what your customers search for.
By writing in natural language and organising information clearly, your content becomes the go-to resource AI platforms cite when users ask questions in your industry.
Make sure AI tools can read your site
Even excellent content goes unseen if AI systems can't interpret it properly. We implement structured data markup and schema across your key pages, clearly labelling business details, products, and services.
This technical foundation acts as a roadmap for AI, helping tools like ChatGPT and Google AI Overviews identify your expertise and confidently reference your information.
Build reputable mentions and citations
AI platforms prioritise sources they can verify and trust. We strengthen your online authority through strategic citations, including quality directory listings, authentic reviews, industry partnerships, and media mentions.
This external validation signals credibility to AI systems, making them more likely to select and cite your business when generating answers for users.
Frequently asked questions about AI SEO
This is exactly why AI optimisation matters. We implement structured data and develop authoritative citations that help AI platforms access accurate, verified information about your business.
If incorrect information appears, we work to establish stronger, more reliable sources that AI tools prioritise. This includes claiming and setting up business profiles, building quality citations, and ensuring your website clearly presents factual details.
Not necessarily. We work with your existing website structure and content, making strategic improvements rather than complete overhauls. This typically includes optimising existing pages, adding structured data markup, creating new FAQ or guide pages, and ensuring information is clearly presented.
Most changes enhance user experience while making your site more AI-friendly, benefiting both human visitors and machine readers.
We optimise for the following AI search platforms:
- Google AI overviews and AI Mode
- Google Gemini
- Chat GPT
- Perplexity
- Claude
- Bing co-pilot
Not really. While each platform has quirks, the fundamentals stay the same: clear content, proper schema, and solid citations/brand mentions work across the board. That said, knowing where your customers actually search matters.
Google AI Overviews still dominate local service queries. When someone asks "plumber near me" or "best accountant in Auckland," Google's pulling from local listings, reviews, and proximity signals. You need your Google Business Profile sorted and local citations tight.
ChatGPT, Perplexity, and Claude lean towards informational queries. People asking "how to" questions, comparing options, or learning about topics. They prioritise authoritative content and verified sources over location. So while we don't build separate strategies for each platform, we do adapt our strategy based on your industry.
Local businesses? Google AI visibility is crucial. B2B or educational content? ChatGPT and Perplexity matter more.
We optimise for all, but weight the approach based on where your customers are searching and what will drive you the most business outcomes.
We track several key metrics including how frequently your brand appears in AI-generated answers, the accuracy of information AI platforms cite, the number of quality citations linking to your site, and traffic arriving from AI platforms.
You get regular reporting showing your visibility across different AI tools and compare your presence against competitors in your space.
Yes. AI platforms prioritise relevance, clarity, and authority over company size. Small businesses with well-structured, helpful content and strong local citations often outperform larger competitors with generic content in AI answers. We help level the playing field by making your expertise visible and your information easy for AI to trust and cite, regardless of your business size.
Our AI SEO process
Evaluate Your Current AI Presence
We audit where your business currently appears in AI-generated answers and identify gaps.
This includes analysing which AI platforms mention you, what information they're pulling, and where competitors are showing up instead.


Create Content That Answers Questions
We make your key information clearly labelled and easy for AI systems to understand.
This involves structuring content, implementing proper schema markup, and ensuring your business details, services, and expertise are machine and human readable
Build Trust and Credibility
We strengthen your site's authority by developing a strategic network of reliable citations.
This includes quality directory listings, authentic reviews, industry partnerships, and trusted media mentions that AI platforms can verify.


Track And Measure Outcomes From AI SEO
We monitor how often your brand appears in AI responses, track citations and attributions, and measure traffic, leads and revenue flowing from AI platforms to your website.
Regular reporting keeps you informed on performance and guides ongoing optimisation.
People work with us because...
They invest money in paid marketing or SEO
Visitors from different sources can have a dramatically different response to your website. You may find organic traffic stays longer however does not convert as well as paid search marketing.
We help you isolate the opportunities for each of your channels and recommend changes that improve results.

Richard McLeod
CEO

Daniel Thomson
Director - Client Services
They want their website to work harder
We can help make your website more effective at achieving its goals, and ultimately help your business to grow and succeed online.
We can help you finely tuning your website to become a conversion machine.
Their conversion rates are below industry standard.
With careful evaluation of your offer, your site and your competitors we can help you create a strategy to improve your conversion.
Our levels of experience with multiple companies will help isolate very quickly where improvements can be made to boost your success rate.

Abi Croutear-Foy
Chief Growth Officer