Blog
30 November, 2021
How To Align Your Marketing To Your Digital Touchpoints
Merging the online and offline customer experience to grow brand and customer relationships through marketing and digital touchpoints have become a major focus for modern-day companies.
19 August, 2021
The 4 Pillars of Our Software Development Cycle
When we are developing apps or websites, we follow a devOps process that allows us to develop and test our code effectively, then deploy to a production environment and monitor uptime.
27 July, 2021
Why React Native Is a Game Changer for Mobile App Development
As the world of mobile apps expands beyond comprehension, demand for faster and better apps rises, which is where React Native comes in.
25 July, 2021
React Native vs. Flutter: A Comparison
Cross-platform solutions are gaining popularity, with React Native and Flutter being the two leading market players. But what’s the difference between these two platforms?
20 July, 2021
Craft CMS and eCommerce: Using the Commerce Plugin
Since Craft Commerce’s initial release, the plugin has had a steady development and user growth. Combing eCommerce and CMS, Craft Commerce delivers results.
18 July, 2021
The Future of eCommerce: Shopify Online Store 2.0
Is Shopify Online Store 2.0 the future of eCommerce? The new, upgraded platform brings excellent benefits for merchants and Shopify developers, with customisation at the forefront.
15 July, 2021
What Shopify Online Store 2.0 Means for Developers
The Shopify Online Store 2.0 is an investment in performance and tools for developers. The new, improved environment for Shopify developers puts customisation at the forefront.
11 July, 2021
The Benefits of Shopify Online Store 2.0 for Merchants
Shopify's Online Store 2.0 announcement means a new, improved flexible environment with excellent benefits for Shopify developers and merchants.
07 July, 2021
Shopify Announces New Online Store 2.0
Shopify's Online Store 2.0 announcement means a new, improved flexible environment for Shopify developers and merchants, with customisation at the forefront.
06 July, 2021
3 Craft CMS Plugins We Use in Our Web Developments
When it comes to web development, there are various plugins available. Among the many plugins, we use a few specific ones in our web developments to extend functionality.
04 July, 2021
How Social Media Can Help Your SEO
You can’t ignore social media, and you certainly can’t ignore SEO for your business. But is there a link between social media and SEO?
29 June, 2021
Why We Use Craft CMS for Web Development
Choosing a Craft CMS partner means working with a team of developers that deliver responsive web design and development.
27 June, 2021
How to Reduce Shopping Cart Abandonment in Your Shopify Store
eCommerce websites have a unique problem that retailers don’t face – shopping cart abandonment. If you’re not focusing on reducing your Shopify store’s abandoned shopping cart rate, you’re leaving money on the table.
23 June, 2021
The Shopify Store Launch Checklist
Instead of running around aimlessly, take an organised approach to your Shopify store launch. Here’s what you need to know and do before launching your eCommerce Shopify store.
21 June, 2021
Craft CMS vs. Wordpress: A Comparison
Just because something is popular doesn’t mean that there’s not anything better available. Wordpress may be the most popular CMS platform, but Craft CMS is making its way up the rankings for its innovative approach to web content management.
16 June, 2021
How to Calculate ROAS for a Google Ad Campaign
ROAS is an important quality metric in Google Ad campaigns and social media management – It's a marketing metric for measuring the revenue earned from each dollar spent on advertising.
14 June, 2021
Content Marketing: Why Is It Important for SEO?
Learning how to align your SEO and content teams can help your brand create content optimised for SEO, and in return, boost user engagement and achieve real results.
09 June, 2021
The Benefits of Craft CMS: Using the Matrix Block to Create a Content Builder
Craft is an off-the-shelf CMS for building custom websites. It is powerful, flexible and allows you to customise a website however you want.
07 June, 2021
Optimising Your Shopify Store for SEO: How to Rank #1
Between convenience and necessity, the retail industry has shifted to the digital world – which the global pandemic played a predominant role in. With more competitors in the mix, your Shopify SEO strategy has a significant impact on your eCommerce business’s success.
02 June, 2021
How We Optimised Wine Central’s Paid Media Strategy And Improved Their ROAS
Wine Central wanted a partner to identify the low hanging opportunities and help pivot them towards a successful paid media strategy. Through Google Ads and Facebook PPC, we helped optimise their strategy, triple their customer base and improve their ROAS, keeping it at a consistent rate of 1:24.
30 May, 2021
Thinking Of Hiring An In House Digital Marketing Manager?
If you’re looking to grow your business, then digital marketing support is essential. Finding the best-fit candidate can be overwhelming, time-consuming and overall stressful. Here’s a list of pre-interview points to consider and three helpful questions to ask your candidates.
27 May, 2021
Facebook’s 2021 Q1 Earnings And Increased Ad Prices
Facebook released its 2021 Q1 earnings; they outperformed the forecast and beat Wall Street’s expectations. The growth was attributed to a 12% increase in the number of Ads shown, with a massive 30% increase in average price per Ad. Is the cost of digital advertising continuing to rise?
24 May, 2021
What Is Headless Commerce? And Should You Pursue It?
In the era of eCommerce, technology is changing, and new trends are emerging. With the latest development of the headless approach for eCommerce, here’s what it is and why you should pursue it.
20 May, 2021
The Impact Of Page Speed On SEO
Speed has always been an important factor of a website. But now, Google has made it a ranking factor for SEO. With a set of developer tools, Google has taken action to help improve the loading speed of websites – one of the tools being PageSpeed Insights.
17 May, 2021
Replacing Cookies With Content In A Cookieless World
2020 was a year of change. With internet users seeking choice and control over how their personal information is used online, third-party cookies are being phased out by major search engines. Is content the new cookie in a cookieless world?
12 May, 2021
Harnessing Klaviyo’s Power And Unleashing It On Your Store
There’s plenty of email marketing apps to choose from when it comes to online stores. But when it comes to eCommerce email marketing in particular, Klaviyo is quickly becoming the most popular email app, and rightfully so.
09 May, 2021
Why Changing Page Publishing Dates Won’t Improve SEO Rankings
If there are no significant changes made to the page's content, then changing the publishing dates on web pages will not improve search rankings, and here's why.
05 May, 2021
Rebuilding Taylor Construction’s Website With Craft CMS
When a website isn’t performing as expected, it probably means it’s time for an upgrade. This was the case for Taylor Construction, so we rebuilt their website with Craft CMS to deliver a friendly user experience.
24 March, 2021
5 Key Metrics You Should Be Monitoring In Your Google Ads Campaign
If Google Ads campaigns aren’t managed correctly, it’ll not only be time-consuming to update but expensive to correct. Here are the five key metrics you should be monitoring in your Google Ads campaigns.
22 March, 2021
3 Shopify Apps That We Include In All Of Our eCommerce Builds
When building a website with Shopify, there are various apps available. Among the many apps, we use a few specific ones in our eCommerce builds to extend our clients’ online store’s functionality.
18 March, 2021
6 Important Things To Do To Make Your eCommerce Store A Success
When it comes to eCommerce stores, it’s no secret that they're increasing in popularity - which is why we’ve crafted six important things to do to ensure an eCommerce store is a success.