Overview of how to get your website on ChatGPT:

• ChatGPT accesses web content through Bing's infrastructure, so optimisation starts with technical excellence: ensure your site is crawlable, submit your sitemap to Bing Webmaster Tools, fix all broken links, and maintain high site health scores to allow ChatGPT to access your content effectively.

• Content should be structured for AI comprehension rather than keyword stuffing: use listicles, tables, FAQs, and concise summaries in 1,100-2,000-word articles, implement a hub-and-spoke content structure to demonstrate topical authority, and write in clear, natural language that directly answers user questions.

• Build trust signals through schema markup and digital PR: implement proper schema tags (Organisation, Product, FAQ, Review) to explicitly tell ChatGPT what your content is about, earn citations and mentions in authoritative sources and news outlets, and leverage social proof through reviews and expert opinions to increase the likelihood ChatGPT will reference your content.

1. Master the Technical Fundamentals of ChatGPT

ChatGPT accesses web content through Bing's search infrastructure, so your technical foundation is critical. Start with these non-negotiables:

Ensure your website has excellent technical health. Fix all broken links, eliminate unnecessary 301 redirects, and maintain a high site health score. Your website must be easily crawlable by search engines.

Create and properly configure your robots.txt file and XML sitemap. These tell search engines exactly what content to index. Submit your sitemap to Bing Webmaster Tools—this is crucial since ChatGPT crawls through Bing's infrastructure.

2. Create Contextual, ChatGPT-Friendly Content

ChatGPT prioritises semantic understanding and concise, well-structured information over keyword-heavy content.

Write content that's genuinely helpful and easy to parse. Aim for 1,100-2,000 words for comprehensive topics, but focus on clarity over length. Use natural language that directly answers user questions.

Structure your content in formats ChatGPT can easily extract: listicles, comparison tables, FAQs, and concise summaries. These formats allow ChatGPT to quickly understand and cite your information.

Implement a hub-and-spoke content structure. Create pillar pages covering core topics, supported by detailed articles on related subtopics. This helps ChatGPT understand your site's expertise and authority on specific subjects.

3. Implement Schema Markup and Social Signals

Schema markup tells ChatGPT exactly what your content is about without ambiguity. Add relevant schema types for your business—whether that's Organization, Product, Article, FAQ, or Review schema.

Strengthen your credibility with social signals by incorporating customer reviews, expert opinions, and references to your social media presence. Link to credible external sources and encourage testimonials. These signals help ChatGPT assess your content's trustworthiness when deciding whether to reference it.

4. Build Digital PR and Quality Mentions

Digital PR combines link building with strategic content placement. Focus on earning backlinks from reputable sources while securing mentions in news outlets, industry publications, and comparison sites.

Target local news sites, industry aggregators, and "best of" lists relevant to your niche. Getting featured in listicles and comparison pages increases the likelihood that ChatGPT will encounter and reference your content.

Seek citations in authoritative sources. ChatGPT often references content based on mentions and citations across the web, not just direct links.

The Bottom Line: Optimising for ChatGPT starts with ensuring Bing can crawl your site effectively, then focuses on creating structured, trustworthy content that ChatGPT can easily understand and cite. Start with solid technical foundations, create contextual content in clear formats, implement proper schema markup, and build your digital presence through quality mentions and backlinks.

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