Having a well-develop software product and loyal network of users witnessing exceptional results Loaded’s story was one ready for expansion.
To crack open the opportunity in the New Zealand & Australian markets the team needed an advertising strategy to generate qualified leads. Their previous campaigns were often poorly qualified and there had been a slow trickle of leads coming through their sales funnel.
Having established their positions, goals and user profiles, we implemented a mix of demand and lead generation.
We implemented new campaign strategies for Meta, LinkedIn and Google ads. We redeveloped the digital design and content within their advertising. We tested a full spectrum of ad creative, copy and CTAs to understand what ads would make the customers bite. Using this insight we refined our campaigns, increasing the generation of leads and reduce the CPA.
Our Google ad strategy reduced the cost per acquisition and increase conversions.
We calibrated their HubSpot CRM to improve the marketing attribution reporting.
Behind the scenes, we are currently implementing the next stage of our partnership. Our SEO partnership starts with a network of pillar pages. Next year is going to be a great one to be working with this great NZ SaaS company.