Mountain Club’s growth strategy involves expanding their brand by welcoming businesses and individuals outside of the area. As the company had cornered the local market as a workspace provider they were wanting to redefine their brand with a new website, and updated marketing strategy.
The team have a strong vision of what they wanted to achieve, and asked Do Good Things to help bring it to life.
We developed a content narrative and messaging to engage potential customers. This work flowed through to the redesign of their marketing website.
Their new Webflow site would create a focal point around their events and the benefits of membership. The site rich with architectural and social images should inspire potential guests, and give them a feeling of what the event hosting experience would be like.
To streamline their marketing and sales pipeline, we customised their CRM platform in Pipedrive. We set up automated email workflows helping Mountain Club engage with potential members and