Making an impact in a global market for a small start-up company comes with big challenges. Being able to penetrate the US, and Europe can be difficult if you do not have a budget or experience of building digital brand in these markets. Optimal Workshop were looking for a partner to help scale their Google and Meta advertising and test the growth of their brand in these key markets.
Prior to Do Good Things, Optimal Workshop struggles to get a constant flow of qualified leads into their sales pipeline. The majority of their digital advertising spend for Meta was focused on gaining traffic across the website with only 10% focused on converting visitors into leads.
We conducted an in-depth analysis of both their Meta and Google accounts, isolating key objectives for the short and long term gains. There were two big gains for both platforms - implementing conversion campaigns to generate leads and increasing the engagement of the ads with a set of creatives that stood out on the platforms.
For Meta advertising we implemented new lead generation campaigns focused on generating qualified website registrations.
We redefined their advertising creative for both Google display and Meta ads, evolving their previous campaign style and sharpening the ads into bold, engaging designs.
With Google our objectives was to scale and optimise for the maximum amount of conversions. Pressure testing across global markets allowed us to understand where potential new markets could be found increasing spend in South America, India, and Europe by 70% across the board over 6 months.
When you are scaling and testing markets it's a fine balance between learning quickly and pressure testing the cost per acquisition. Too little spent could compromise potential new business opportunities, too much spent and your cost per conversion can drop dramatically.
We tested performance max, display and video ads for the key regions quickly gaining and understanding of the audience response within each region for the ad type. After 4 months of data we had applied