Need a platform that offers a universal solution to design, build and host a website. How about cutting your development time and retaining the high-quality, professional finish?
Webflow experts have held on to this secret since 2013. Few tools on the market today can satisfy web designer and developers.
This article will explain why the Webflow tool can be a powerful development choice for your next project.
What is Webflow?
Webflow is an in-browser website builder that provides a clever mix of web design and development to create responsive websites without complex code. The platform simplifies the website development process and supports your team to produce visually stunning sites in half the time it takes to build from scratch. Using Webflow, web design can be democratised as a project can be created by designers, developers or marketers with basic knowledge of constructing websites.
Web designers: why use Webflow?
As a Webflow designer, this no-code website builder gives you complete control over the layout and look of Webflow sites. There is no need to stick to templates alone. Essentially its total freedom without the back and forth between developer and design and compromise of website design within the development stage.
Web developers: why use Webflow?
As a Webflow developer, you can be true to form with the build and save time and energy building sites complicating the process with custom code.
What can Webflow be used for?
Webflow has a wide range of usages from marketing websites for products and services to B2B businesses and eCommerce. Simple landing pages and blogs can also be developed in Webflow, allowing you the benefit of using a single piece of software to produce professional digital content. Webflow is also a content management system or CMS and can be used to host your site.
Who uses Webflow sites?
As the best Webflow developers know, there is no end to use for both individuals and companies who can benefit from Webflow. Some of the key teams that rely on good Webflow development are:
Digital marketing agencies champion speed of service for their clients and can manage projects efficiently and deliver quality sites. Creating a fast feedback loop between client and developer so that speed to market is prioritised. The design development can be presented so the clients get a natural feel of how their site will function.
For eCommerce stores needing a flexible site to grow with their business, Webflow is simple, easy to maintain, and versatile enough to customise every detail of your cart to checkout pathway.
Marketing departments can easily maintain their company's websites as a Webflow website does not need high technical skills to edit the content or make simple changes to the structure or elements. Webflow sites also integrate with content and project management planning tools like Airtable, allowing you to work efficiently.
Webflow: the important questions answered for Webflow developers.
A Webflow developer makes light work of new websites.
Webflow development will inspire and delight front-end developers who want to commercialise their skill set or support their business to produce high-quality a website that is easy to maintain. You can custom-build sites quickly and deliver projects in half the time as before. With foundations based on CSS and HTML, the interface is familiar. What you gain is time to explore your creative side or produce dynamic, fast, and responsive projects.
What programming language is Webflow?
Why choose no-code for your next project?
Speed of delivery
The visual interface increases the development velocity, allowing for the quick, efficient turnaround of projects to clients. Once feedback has been submitted, a layout can be edited, and a project on Webflow can be completed in half the time.
The democratisation of technology
There will always be greater levels of expertise and design ability among specialist Webflow developers. However, clients and digital marketing teams can feel confident that with support and training, they too have the skills to maintain and edit site layout without breaking fundamental structure.
The professional-looking websites start with themes that have a consistent design and structure across the entirety. Webflow websites support this quality to support a high-class look and brand identity.
The reduction of hours and possible levels of expertise needed for a Webflow developer to complete a project is less than traditional website development. Resources that could have been costly to build the first stages of a project can now be invested in future iterations to improve the business's online strategy. Conversely, if a website build is halted, the investment loss in the design and development stages is far less costly than the previous methods.
Collaboration within the business
With less reliance on the IT department for changes, the rest of the business can provide the resources to design, build and maintain the Webflow website. A Webflow developer can sit happily in a Marketing team, providing the skills to design and develop the website.
Can you custom code in Webflow?
It supports the following kind of code:
Link Tag (<link>)
Meta Tag (<meta>)
Style tags (<style>)
Script tags (<script>)
Empowering designers with Webflow.
A graphic designer can transform into a web designer and developer when designing in Webflow. Webflow projects can be prototyped, not just mock-uped, allowing your clients to visualise their website as a functioning, dynamic site entirely.
Save time and design more effectively
The time spent on design development on other tools like photoshop for web pages for mobile, tablets, and desktops will vanish. The designer can build their design straight into Webflow software. The time and compromises that once were made by the developer when translating the designer's work into a functioning site will be eliminated.
Bring a concept to life quickly
When you are better at visual communication or have an idea that only design can bring to life. Using Webflow to achieve this is quick and simple. Your design for a landing page or website will make a visual impact.
Better teamwork and clear communication
Webflow will connect your team to clients in ways other website software can not. The visual experience illustrates the website's form and function as an aid to communicating your representation of a client's vision for their website. If clients can click through and experience the site for themselves, most will be left in awe. When a client asks for edits, the design and development team will implement iterative redesigns faster. You eliminate the need to go back and forth between designer and developer to see through the final stages.
You can protect your design work from those on your team that is not so skilled in how to design and develop using Webflow. Webflow developers can ensure only content can be edited on pages by granting edit access to your content team, who love picking up spelling mistakes or refreshing their communication. This leaves you to sleep well at night, knowing you will not find your fantastic design elements disappear with just a click of a poorly chosen button. You can also continue working on your design whilst someone else in your team uploads the content.
Webflow: the crucial questions for marketing teams answered.
Webflow development will give you speed to market. Your website can be built and fully functional quicker than any custom-made design. Building in Webflow will not make you compromise your design ideas nor delay your project, as the site can be up and running in days vs weeks. The website will be easy to manage, update, and unique to your brand identity. You can edit content easily, amend themes quickly and imbed video without having to rely on waiting for the IT department to have time to implement. Below are more frequently asked questions that come to us.
Is Webflow good for SEO?
Webflow's clean code and responsive infrastructure allow search engine indexing bots to crawl Webflow websites easily. Simple editing tools enable the team to share the responsibility of editing and applying SEO and Open Graph tags, so it's not just your web developer that can support the SEO efforts. There is also no reason for a backlog of uploads as new content is super easy to upload and publish.
SEO optimisation in Webflow happens in Webflow Designer. Use the six key elements below to start making those search engines happy!
Meta Title (less than 60 characters)
Meta Description (like an ad to attract readers )
H1 and H2 elements (To create structure and ease of reading)
XML Sitemap (auto-generated by Webflow)
Alt text for images (alternative text for images)
Is Webflow a CMS?
Yes, Webflow describes itself as a "visual content management system". All your dynamic content is stored and maintained in this system. You can change themes across the site easily
Why do people choose it for CMS?
The CMS allows a Webflow developer to edit and build a website
With so many people on so many different devices, the dynamic CMS allows you to create design templates for your pages like blogs and know at any time if you change the content, it will update all of the pages it is linked to. All this without touching any code.
The CMS also allows for tighter controls of who can edit what, ensuring the people you want to be allowed to design and change elements can, whilst the others are just as happy editing the text.
Webflow is also a superior landing page builder. You can create customised, engaging landing pages in a matter of minutes.
Why Webflow is good for beginners.
Webflow is excellent for beginners as it allows you to create a new website fully functioning within one platform. You can design, manage content, and host in one space. There are over 400 templates that you can use to speed up your design process. Allowing you to have a professional website for a project in a fraction of the time it would take a developer to custom build a site.
Although Webflow is a no-code tool, basic knowledge of the way websites work is preferable. It does make it easier to set up having a basic understanding of HTML and CS.
Do you need to know how to code to use Webflow?
No, however, knowledge of coding languages like CSS is helpful.
The first step you should try is to create your first page, it's free, and you can work through it step by step.
Becoming a Webflow expert
Making a living as a Webflow developer is supported by the company. There are several options to become either a Professional or Enterprise partner depending on how large your Webflow development team is. The prerequisite for application is at least three websites built on Webflow.
By submitting the form and providing details on the websites, Webflow will assess your sites and approve your site to be listed on the Partner Directory. Full details of the requirements and how to make the application can be found here. You also gain free priority support when your resources can't work out an issue. This will potentially increase your client base and showcase your Webflow development services.
Why choose Webflow over its competitors?
One of the biggest development decisions you have to make before starting your website is which platform to choose. It's complicated and time-consuming once you are locked in. Understanding which website builder is right for you and your business is critical. To start this journey as professionals within the industry, below are our opinions on why choose Webflow for your new website.
Webflow vs WordPress
Both platforms are popular solutions. When you are choosing Webflow vs Wordpress you need to its based on experience and project. They allow you to develop a new website without special technical development skills. However, they offer slightly different approaches. WordPress allows you to build simple or complex sites. It is an open-source content management system that relies heavily on plug-ins and page builders to customise the website's look. It also means that you will have to install your own hosting server. Webflow, on the other hand, is an all-in-one solution that also allows you to build any matter of complex sites. The biggest draw is that a Webflow developer can design, develop and host a website in one space. To delve down into which software is best for your business, we have compared each of their attributes here so that you can make an informed decision.
Webflow vs Squarespace
Choosing Squarespace vs Webflow is all about a conversation around customisation. Squarespace has many beautiful templates. However, you will need to be a developer to customise a web design. Webflow allows your entire website to be customised without needing high technical skills. If your priority is optimising your site for SEO, Webflow's tools are far clearer to ensure you get it right. Learn more about which one is right for you here.
Webflow vs Wix
Webflow vs Wix are pretty easy to choose between. If you're a big business, Wix is not a solution for you. Complex structures and large amounts of content are not what you want to leave in the hands of Wix. However, Wix offers 800 templates and simple solutions for small businesses. You also need to be aware when choosing a Wix template because not all templates are fully mobile responsive.
Professional advice for a Webflow developer.
Do Good Things are Webflow development pros. We've enjoyed working with Webflow and are happy to field your questions on whether Webflow is the right choice for your business. Having specialised for some time, we have core expertise that is hard to fault.