Harnessing Klaviyo’s Power And Unleashing It On Your Store

There’s plenty of email marketing apps to choose from when it comes to online stores. But when it comes to eCommerce email marketing in particular, Klaviyo is quickly becoming the most popular email app, and rightfully so.

Integrations fb 1200x630 042020

(Source: Klaviyo)


Klaviyo provides you with a complete personalised marketing solution for your online store - email marketing. Along with a drag and drop email composer, Klaviyo offers various pre-built templates for standard email campaigns. The robust automation tools enable you to create automated email flows.


The Power of Klaviyo

Klaviyo helps you communicate with your customers and gain an insight into their behaviour in your store. Based on the insights, you can make data-driven marketing choices for your business. Klaviyo offers more than just the average email marketing applications on the market, including:


  • Personalised automation based on dates, memberships, events, and more.

  • Rich segmentation using any combination of events, profile properties, location, and other values.

  • Full lifecycle engagement to deliver targeted and branded forms to help build your marketing list.

  • 70+ pre-built, one-click integrations in hand with Application Programming Interfaces (APIs) so you can easily access your business’ data.

  • Easy and fast set up so you can integrate Klaviyo within your eCommerce store immediately and start syncing past data to build stronger marketing communications.


Choosing Klaviyo.

Choosing Klaviyo

(Source: Klaviyo)

If you want to increase your business’ engagement rate, gain more traffic, or drive revenue, Klaviyo brings you the solution all in one place.

Growing your business isn't all about sales - it’s about every corner of your business, from awareness to revenue and all the steps in between. Choosing Klaviyo can help your business sustainably reach its goals.


Build engagement with Klaviyo through:

  1. Email subscriptions

  2. Segmentation based on customer behaviour


Gain traffic with Klaviyo through:

  1. Facebook lead ads

  2. Homepage signup forms

  3. Order confirmation emails for email list building


Drive revenue with Klaviyo through:

  1. Refined email and ad targeting

  2. Predicated analytics


Why Klaviyo.

Why Klaviyo

(Source: Klaviyo)

All in all, Klaviyo helps businesses, small and large, take control of their marketing. Customers’ information is at our fingertips, but more often than not, it is not used to create a greater experience. Klaviyo takes this information, converts it into usable data, and helps you gain more than just customers, but build relationships too.


Unleashing Klaviyo

While most marketing software makes you choose between efficiency and speed, Klaviyo brings you both. You can experience powerful functionality without wasting valuable time - a first for eCommerce marketing.


Klaviyo’s Features.

Klaviyo’s Features

(Source: Klaviyo)

  • Pre-built templates

  • Customisable design

  • Optimised for mobile

  • Abandoned cart flows

  • Post-purchase follow-up emails

  • Automated list imports

  • Email newsletters

  • Sign-up forms and pop-ups

  • Automated emails based on user behaviour


Klaviyo is integrated with Shopify and plenty of other platforms, including Salesforce, Stripe and more.


Integrating Klaviyo.

Integrating Klaviyo

(Source: Klaviyo)

The steps of downloading and using Klaviyo are pretty straightforward. Follow their contact form via their website to get started. To find out more about Klaviyo, visit their website.


Harnessing Klaviyo’s Power

Once Klaviyo is integrated onto your eCommerce platform, it’s time to start reaping the rewards. From knowing your target market to choosing your new email marketing campaign type, it’s essential to plan ahead to experience all that Klaviyo has to offer.


Preparation.

Klaviyo Preparation

(Source: Klaviyo)

In Klaviyo, create a target list or segment of who you want to target - age, gender, location, and all the basic demographics. Spend some time creating base templates that you can turn to for all your future campaigns - think a base template that includes your logo, colours, layout, and so forth.


Implementation.

Implementation

(Source: Klaviyo)

Klaviyo’s wizard will guide you through the steps for your very first email marketing campaign, including:

  • Recipients and name

  • Email content

  • Review and send


Going forward, you name your campaign, add a tag if you’d like, and choose an existing list or segment to target. You also have the option of enabling or disabling smart sending and Google analytics.

Once the basics are covered, it’s time to create the email content, which Klaviyo will guide you through. When it comes to scheduling and sending your campaign live, Klaviyo offers A/B testing for your campaign - so you can discover what actually works.


Summary

Now you know why Klaviyo is superior, how to integrate it and how to unleash its power. For the most part, Klaviyo will guide you through the process - with tutorials available and a help centre filled with useful information.