Harnessing Klaviyo’s Power And Unleashing It On Your Store
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May 13, 2021
Klaviyo provides you with a complete personalised marketing solution for your online store - email marketing. Along with a drag and drop email composer, Klaviyo offers various pre-built templates for standard email campaigns. The robust automation tools enable you to create automated email flows.
The Power of Klaviyo
Klaviyo helps you communicate with your customers and gain an insight into their behaviour in your store. Based on the insights, you can make data-driven marketing choices for your business. Klaviyo offers more than just the average email marketing applications on the market, including:
Personalised automation based on dates, memberships, events, and more.
Rich segmentation using any combination of events, profile properties, location, and other values.
Full lifecycle engagement to deliver targeted and branded forms to help build your marketing list.
70+ pre-built, one-click integrations in hand with Application Programming Interfaces (APIs) so you can easily access your business’ data.
Easy and fast set up so you can integrate Klaviyo within your eCommerce store immediately and start syncing past data to build stronger marketing communications.
If you want to increase your business’ engagement rate, gain more traffic, or drive revenue, Klaviyo brings you the solution all in one place.
Growing your business isn't all about sales - it’s about every corner of your business, from awareness to revenue and all the steps in between. Choosing Klaviyo can help your business sustainably reach its goals.
Build engagement with Klaviyo through:
Segmentation based on customer behaviour
Gain traffic with Klaviyo through:
Facebook lead ads
Homepage signup forms
Order confirmation emails for email list building
Drive revenue with Klaviyo through:
Refined email and ad targeting
All in all, Klaviyo helps businesses, small and large, take control of their marketing. Customers’ information is at our fingertips, but more often than not, it is not used to create a greater experience. Klaviyo takes this information, converts it into usable data, and helps you gain more than just customers, but build relationships too.
While most marketing software makes you choose between efficiency and speed, Klaviyo brings you both. You can experience powerful functionality without wasting valuable time - a first for eCommerce marketing.
Optimised for mobile
Abandoned cart flows
Post-purchase follow-up emails
Automated list imports
Sign-up forms and pop-ups
Automated emails based on user behaviour
Klaviyo is integrated with Shopify and plenty of other platforms, including Salesforce, Stripe and more.
The steps of downloading and using Klaviyo are pretty straightforward. Follow their contact form via their website to get started. To find out more about Klaviyo, visit their website.
Harnessing Klaviyo’s Power
Once Klaviyo is integrated onto your eCommerce platform, it’s time to start reaping the rewards. From knowing your target market to choosing your new email marketing campaign type, it’s essential to plan ahead to experience all that Klaviyo has to offer.
In Klaviyo, create a target list or segment of who you want to target - age, gender, location, and all the basic demographics. Spend some time creating base templates that you can turn to for all your future campaigns - think a base template that includes your logo, colours, layout, and so forth.
Klaviyo’s wizard will guide you through the steps for your very first email marketing campaign, including:
Recipients and name
Review and send
Going forward, you name your campaign, add a tag if you’d like, and choose an existing list or segment to target. You also have the option of enabling or disabling smart sending and Google analytics.
Once the basics are covered, it’s time to create the email content, which Klaviyo will guide you through. When it comes to scheduling and sending your campaign live, Klaviyo offers A/B testing for your campaign - so you can discover what actually works.
Now you know why Klaviyo is superior, how to integrate it and how to unleash its power. For the most part, Klaviyo will guide you through the process - with tutorials available and a help centre filled with useful information.