How to Build an SEO Reporting Dashboard

Ryan Mitchell
Ryan Mitchell
Managing Director
Share this post
Published on
May 18, 2023
Reading time
How to Build an SEO Reporting Dashboard

Building an Search engine optimization (SEO) reporting dashboard can be a game-changer for your digital strategy, allowing you to visualise and analyse key metrics in one convenient location. But where to start? Fear not; we will guide you through the process step-by-step, from selecting the right metrics to choosing the best software. In this article, we will show you how to build an SEO Reporting Dashboard so you can easily make data-driven decisions!


What are the Benefits of an SEO Reporting Dashboard?

A well-designed SEO reporting dashboard offers numerous benefits for anyone who wants to improve their website's search engine rankings and overall online presence. Here are the key benefits:

  • Better decision-making: An SEO reporting dashboard provides clear, concise data that can help you make informed decisions about the SEO strategy of your website. By analysing key metrics such as traffic, ranking, and backlinks, you can identify areas for improvement and make necessary changes to your website.
  • Improved communication: A dashboard makes it easy to communicate your website's SEO progress to stakeholders, including clients, bosses, or team members. By sharing the dashboard, everyone has access to the same information and visually sees the progress made by the SEO strategy.
  • Time-saving: A dashboard can save you time by presenting all the relevant SEO data in one place, eliminating the need for manual data collection and analysis.
  • Customisable: You can tailor your dashboard to focus on the most important metrics to you and your SEO goals. This allows you to track progress toward specific targets and goals.
  • Competitive advantage: By monitoring your SEO performance, you can stay ahead of your competitors and adjust your strategy to maintain your competitive edge.


What should be in a SEO dashboard?

An enterprise SEO dashboard should include a range of metrics and data points to help track and measure the effectiveness of your SEO strategy. Here are the key components to consider:


  • Organic Traffic: This measures the number of visitors who arrive at a website through organic search results. Tracking organic traffic can help you understand the effectiveness of your SEO strategy.
  • Total Clicks: This metric measures the total number of clicks on your website from search results pages. It can help you gauge the impact of your meta titles and descriptions.
  • Core Web Vitals: These metrics include page speed, mobile responsiveness, and other factors that impact user experience. They are essential for SEO as well as overall user satisfaction.
  • Referring Domains: This metric measures the number of unique websites that link to your site. It is a crucial factor in building authority and improving search rankings.
  • User Experience Metrics: These metrics, including dwell time, bounce rate, and conversion rate, help you understand how users interact with your website. They are crucial for identifying areas that need improvement and ensuring a positive user experience.
  • Traffic Cost: This metric measures the estimated cost of the traffic you receive based on the value of the keywords you rank for. It can help you prioritise your SEO efforts and determine the potential ROI of your campaigns.
  • Indexed Pages: This metric measures the number of pages indexed by search engines on your website. Ensuring that all necessary pages are indexed and easily discoverable is essential.
  • Average CTR: This metric measures the average click-through rate for your website's organic search results. It can help you gauge the effectiveness of your meta titles and descriptions.
  • Keyword Rankings: This metric measures the position of your website in search engine results pages for specific keywords. It is important to track to ensure that your SEO efforts are driving the desired results.
  • Coverage Errors: This metric measures the number of pages on your website not indexed by search engines due to errors or issues. Fixing coverage errors is crucial for ensuring that your website is fully discoverable.
  • ROI: This metric measures the return on investment of your SEO efforts. It is important to track to ensure that your SEO campaigns positively impact your business.


SEO reporting

What Software Can I Use for an SEO Reporting Dashboard?

The ultimate goal of a SEO report dashboard is to evaluating the effectiveness of your SEO efforts and quantifying your work efforts becomes more manageable by displaying all relevant data in one place. But with so many software options available, selecting the right one can be a challenge.

That's why we've compiled a list of popular software options to help you create an effective SEO reporting dashboard. Each tool has unique features and strengths, so it's worth exploring them to find the best fit for your needs and budget. Here are some of the top options:

Free Tools

  • Google Analytics - It's a free web analytics tool that tracks website traffic, user behaviour, conversions, and much more. You can create customizable SEO dashboards within Google Analytics to track SEO metrics like organic traffic, bounce rates, and more.
  • Google Search Console - It's a free tool from Google that helps you monitor and optimise your website's presence in the Google search results. You can use it to track your website's search engine visibility, keyword rankings, click-through rates, and more. Your Google business profile will also give you valuable insights. 
  • Bing Webmaster Tools - Similar to Google Search Console, Bing Webmaster Tools is a free tool that provides insights into your website's search engine performance on Bing. It lets you track your website's rankings, search queries, and backlinks.
  • Data Studio - Data Studio is a free data visualisation and reporting tool from Google. With Data Studio, you can create custom dashboards that pull data from Google Analytics, Google Search Console, and other data sources. You can make a dashboard in minutes with the programs pre-built SEO dashboard templates 


Paid Tools

  • Ahrefs - Ahrefs is a comprehensive SEO tool that offers features like backlink analysis, competitor analysis, keyword research, and more. If you're the website owner, you can sign up for Ahrefs Webmaster Tools to get free limited access to some of the features and then pricing starts at $99/month.
  • Moz Pro - Moz Pro is another all-in-one SEO tool that offers keyword research, site auditing, and backlink analysis. It offers a 30-day free trial, and after that, pricing starts at $99/month.
  • Raven Tools - Raven Tools is a suite of SEO and digital marketing tools, including website audits, keyword research, and rank-tracking features. It offers a 7-day free trial, and after that, pricing starts at $39/month.
  • SE Ranking - SE Ranking is an all-in-one SEO tool that offers keyword research, website audit, and backlink analysis. It offers a 14-day free trial, and after that, pricing starts at $39/month.

The best software for your SEO reporting dashboard will depend on your needs and budget. It's worth exploring multiple options and testing different tools to find the best one.

You can also drop us a line for our advice on which software would be best for your business. We are a digital marketing company who specialise in both web design Christchurch and SEO services Wellington businesses can rely on for honest recommendations to help boost their organic growth


10 Key Metrics to Track in Your SEO Analytics Dashboard


Creating a comprehensive SEO dashboard requires tracking several key metrics that can help you measure the effectiveness of your SEO strategy. Here are ten essential metrics to consider including in your complete seo dashboard:


  1. Organic traffic: This metric tracks the number of visitors visiting your website from organic search. It can help you measure the effectiveness of your SEO efforts in driving organic search traffic to your site.
  2. Keyword rankings: Tracking the rankings of your target keywords can help you identify opportunities for optimisation and measure the impact of your SEO efforts.
  3. Backlink profile: The quantity and quality of the links pointing to your website can substantially affect your search rankings. Keeping an eye on your backlink profile can help you identify improvement areas and track your progress over time.
  4. Click-through rate (CTR): CTR measures the percentage of people who click through to your website after seeing it in search results. Improving your CTR can lead to increased traffic and better search rankings.
  5. Bounce rate: The percentage of visitors who exit your website after viewing only one page is known as the bounce rate. If the bounce rate is high, it may suggest problems with the user experience or the quality of your content.
  6. Conversion rate: Tracking conversion rate can help you measure the effectiveness of your website in driving desired actions, such as filling out a form or making a purchase.
  7. Google Pagespeed: Site speed is an important SEO factor, and slow load time on pages can negatively impact user experience and search rankings.
  8. Mobile optimisation: With the bulk of internet traffic from mobile devices, ensuring your website is optimised for mobile users is essential.
  9. Pageviews: Tracking pageviews can help you identify popular content on your website and track user behaviour.
  10. ROI: Ultimately, the goal of SEO is to generate a positive return on investment. Tracking ROI can help you measure the effectiveness of your SEO efforts in generating revenue.

We are a digital marketing agency Christchurch, Wellington and Auckland clients are gaining great SEO results with. Our own SEO campaigns have seen us rank number one across our targeted campaigns in a matter of months. By implementing a proven SEO strategy and monitoring the effects with an SEO dashboard you to could be number one on google for you chosen keywords.

Get in touch for a free SEO Audit to gain better insights into improving your organic traffic.


How do I create a SEO dashboard?

Suppose you wish to monitor and evaluate the efficacy of your SEO strategy. In that case, it is essential to create an SEO reporting dashboard. To assist you in this process, we have compiled a list of 10 steps you can follow.

Implementing these steps can help you build a dedicated SEO dashboard that provides valuable information on your SEO Rankings and enables you to make informed decisions to enhance your performance. Here are the steps you should take:


  1. Determine the goals and objectives of your SEO reporting dashboard: Before setting up your dashboard, you need to determine what you want to achieve and what data points you want to track.
  2. Identify the data sources you will use: You need to identify the data sources you will use to track your SEO performance. Common sources include Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz.
  3. Choose a dashboard platform: Choose one that is easy to use and can integrate with your identified data sources. Two popular options are Google Data Studio and Microsoft Power BI.
  4. Set up tracking: Set up tracking in your chosen analytics tools to start collecting data. For example, you can track website traffic, user behaviour, and conversion rates in Google Analytics.
  5. Define KPIs: Identify the key performance indicators (KPIs) that you will use to measure success. Examples of KPIs include organic traffic, keyword rankings, bounce rates, and conversion rates.
  6. Create custom reports: Use your chosen analytics tool to create custom reports that will display the KPIs you have identified in one place. For example, in Google Data Studio, you can create a custom report showing organic traffic, keyword rankings, and conversion rates in one place.
  7. Set up data visualisations: Use data visualisations such as charts and graphs to make interpreting the data you are tracking easier.
  8. Monitor performance regularly: Monitor your dashboard regularly to ensure you are on track to meet your goals.
  9. Analyse data trends: Analyse data trends to identify areas where you need to improve your SEO strategy.
  10. Use insights to make data-driven decisions: Use the insights you gain from your dashboard to make data-driven decisions about your SEO strategy. For example, if you notice that your bounce rate is high, you may need to improve the user experience on your website to keep visitors engaged.


How to Use Google Analytics for SEO Reporting

Google Analytics is an effective tool that can be used to track and measure various aspects of your website's performance, including SEO metrics. When it comes to SEO reporting, utilising Google Analytics can provide invaluable insights into the performance of your website. Custom reports are one of the best ways to make the most of Google Analytics for SEO reporting.

By creating customised reports that focus on the specific metrics that matter to your business, you can better understand your website's performance and make data-driven decisions to improve your search engine optimization strategy. These custom reports can then be used to build a comprehensive dashboard in Google Analytics or other reporting tools like Data Studio.


Here's the rundown of steps you need to take in using Google Analytics for SEO reporting:


  1. Set up Google Analytics: If you haven't already, create a free Google Analytics account and set up tracking on your website.
  2. Align SEO goals with business goals: Define specific goals that align with your business goals which then feed into your SEO strategy, such as increasing return on investment for organic traffic or improving the conversion rate. This will help you track progress and measure success.
  3. Monitor organic traffic report: In the "Acquisition" section of Google Analytics, go to "All Traffic" and then "Channels" to see how much SEO traffic over time your website is receiving from organic search. This will help you track the effectiveness of your SEO efforts.
  4. Monitor keyword performance: In the "Acquisition" section, go to "Search Console" and then "Queries" to see how your website is ranking for relevant keywords. You can also use the "Landing Pages" report to see which pages on your website rank well for particular keywords.
  5. Monitor backlinks: In the "Acquisition" section, go to "Social" and then "Network Referrals" to see which websites are linking to your content. This can help you identify opportunities to build more backlinks, an essential factor in SEO.
  6. Monitor site speed: In the "Behaviour" section, go to "Site Speed" to see how quickly your website loads. Site speed is an important SEO factor since slow-loading pages can negatively influence user experience and search rankings.


Feel free to read our complete guide if you want to know more about how to create SEO reporting in Google Analytics and how to automate them.

SEO dashboard

4 Strategies for Comprehensive SEO Reporting Beyond Google Analytics

Google Analytics is an excellent tool for SEO reporting, but there are other strategies you can use to gain a more comprehensive understanding of your website's performance. Here are four strategies to consider:


  1. Use SEO-specific tools: In addition to Google Analytics, there are many SEO-specific tools available, such as Ahrefs, SEMrush, and Moz. These tools can provide actionable insights through competitive analysis, keyword rankings, backlink profiles, and other important SEO metrics.
  2. Set up Google Search Console: Google Search Console is a free tool that provides essential data and real-time insights into your website's search performance, including search queries, clicks, impressions, and average position. It can also help you identify technical issues influencing your search rankings.
  3. Conduct regular audits: Regular SEO audits can help you identify areas for improvement on your website, such as broken links, duplicate content, and missing meta tags. Addressing these issues can improve your website's overall SEO performance.
  4. Monitor social media metrics: While they may not directly affect search rankings, they can still provide valuable insights into your website's overall performance. By tracking metrics like engagement rates and follower growth, you can better understand how your website resonates with your audience.


Let us help make your SEO growth simple. We can help boost your organic search rankings and drive qualified business leads and sales your way. We can build an SEO dashboard to help you track and analyse data to measure the success of your SEO efforts and make data-driven decisions. Working with us would save you a lot of time and effort of building it yourselves.


Do Good Things is an SEO agency offering digital marketing services, from SEO strategies, website design, performance marketing and content optimisation. Partner with us to grow your business to great heights online! Get in touch today for your free consultation

Ryan Mitchell
Ryan Mitchell
Managing Director
Share this post

Ready to do good things together?