One of the most powerful tools for increasing business revenue is Google Ads. However, using Google Ads can undoubtedly be confusing and difficult for some.
Google Ads is an expansive platform. Though it is one of the most commonly-used ad platforms, it is also notorious for being difficult for newcomers to understand and use effectively.
You can skyrocket your business' revenue with Google Ads if you do them right. But, on the other hand, your marketing budget can be sunk, leaving you with a bitter taste in your mouth if you are not careful.
This analysis will show you the steps for creating a profitable Google Ad campaign and what to do when things aren't quite going your way – whether it be contacting a digital marketing Auckland or New Zealand agency that can help or becoming a Google Ads expert yourself.
So, strap in and get ready! We're going to learn more about creating a profitable Google Ad campaign.
Preparation for Creating a Profitable Google Ad Campaign
Before you can start any Google Ads, you really ought to be prepared. Getting the most out of any Google Ads agency and marketing strategy means laying out your goals, deciding how you will get there, and determining what you are willing to do to achieve the goals.
Here are some steps you should take beforehand to ensure your Google Ad campaign is successful.
Define Your Goals
Defining your goals for your Google Ads campaign is the first step. Specifically, how can Google Ads help you achieve your business goals?
Are you looking for ways to increase brand awareness? Would you like to increase website traffic? Would you like to increase sales?
Your answer will likely be some combination of these things, but it is important you know what your goals are before you start spending money on ads.
Once you have your goals defined, you need to set some KPIs (key performance indicators) to track whether or not you are achieving those goals.
Some common KPIs for Google Ad campaigns might be:
Cost per click (CPC)
Click-through rate (CTR)
Number of sales
Value of sales
There are many other KPIs that you could track, but these will give you a good starting point. Make sure you consistently track the KPIs that matter most to your goals.
Establish Your Budget
Next, you will need to establish a budget. Do you have a budget for your Google Ad campaign?
This is an important question to answer because it will directly affect the results of your campaign.
A larger budget will allow you to test different ad strategies and find what works best for your business. However, a smaller budget will force you to be more strategic with your ad spend and might lead to better results.
The important thing is to establish a budget you are comfortable with and then stick to it.
The next part of the Google Ad process will be doing the research necessary to form a solid foundation for your Google Ads campaign. This research will be in the form of keyword research.
You need to find the right keywords to target with your ads. The best keywords are relevant to your business and have a decent amount of monthly searches. However, you don't want to target keywords that are too broad because you'll end up wasting money on clicks from people who are not interested in what you're selling.
Also, avoid targeting too specific keywords because there might not be enough searches to justify your investment. The sweet spot is somewhere in the middle where the keyword is relevant and has many monthly searches.
Once you've found some keywords that you think will be a good fit for your campaign, you need to add them to your ad groups.
In digital marketing and advertising, an ad group is a collection of similar keywords you are targeting. For example, if you are selling running shoes, you might have an ad group for 'men's running shoes', 'women's running shoes', and 'children's running shoes'. This helps you to keep your keywords organised and makes it easier to create targeted ads.
Create an Optimisation Strategy
The next step is to create an optimisation strategy. This is the process of testing different ad strategies and then making changes based on the results.
You can figure out what works best for your business by testing different options and then optimising your campaign accordingly.
The best way to do this is to start with a small budget and gradually increase it as you find what works. This will help to keep your costs down while you're still in the testing phase.
Investing your time in managing your ad campaigns or your money in professional Google Ads management services is the best way to ensure your ads perform well and produce the desired results.
Step-by-Step: Creating a Profitable Google Ad Campaign
Now that you're prepared to start your Google Ad campaign, it's time to get into the specifics of how to do it! Here are some helpful tips to ensure you get the maximum return on your Google Ads campaign.
The first thing you need to do is determine your profitability goal. By doing this, you will be able to ensure that your decisions are aligned with your overall objectives throughout your campaign.
Some things to consider when determining your profitability goals:
What is your target return on investment (ROI)?
How much are you willing to spend on customer acquisition?
What is your average order value?
What is the lifetime value of a customer?
By answering these questions, you'll have a better idea of how much you can afford to spend on your Google Ads campaign and what kind of return you need to see to be profitable.
Define Your Customer
The next step is to define your customer. This means that you need to create a buyer persona for the people who will be interested in your product or service.
Some things to consider when defining your customer:
What are their demographics?
What are their interests?
What are their needs?
What are their pain points?
By answering these questions, you'll better understand your target customer and what they are looking for.
Choose a Display Network
The next step is to choose a display network. A display network is a group of websites that have agreed to show your ads.
There are two types of display networks:
The Google Display Network (GDN)
The DoubleClick Ad Exchange (DFP)
The GDN is the largest network and includes websites like YouTube, Gmail, and millions of other websites.
Although the DFP network is smaller, it still has a large reach. Forbes, The New York Times, and many other popular websites are included in this list.
It is possible to target one or both of these networks. You should test different options to decide which option is right for your business.
Create Your Offer
Next, you need to create your offer. Then, if people click on your advertisement, you'll give them this incentive.
Consider these factors when creating your offer:
What is your product or service?
Can you tell me what the benefits of this product or service are?
What can you do to make your offer better than your competitors'?
How much does your product or service cost?
You can determine what your offer should be by answering these questions.
Landing Pages That Convert
Without landing pages that convert, all of your efforts may be a waste. A landing page is a page on your website that people will land on after they click on your ad.
Your landing page should be designed to get people to take action. This means it should be clear, concise, and have a strong call-to-action (CTA).
Some things to consider when creating your landing page:
What is the headline?
What is the offer?
What is the CTA?
Is the page easy to navigate?
By answering these questions, you'll better understand how to create a landing page that converts.
The final step is to track conversions. This means that you need to set up a system to track the people who click on your ad and then take action (such as buying your product or signing up for your service).
Google Analytics is the most popular tool for tracking conversions.
Tracking conversions will let you know which ads are working and which ones aren't. Over time, you can improve your campaign using this information.
What To Do If You're Having Trouble Creating a Profitable Google Ad Campaign
If you're having trouble following these steps well, you may want to consider hiring a PPC agency to help you out.
A PPC agency specialises in paid search ads, and they can help you get the most out of your budget, no matter the size of it.
If you find yourself overwhelmed by the prospect of creating a profitable Google Ads campaign, be sure to talk to an expert! Get in touch with us today.