What are the SEO Deliverables You Should Expect From Your Seo Agency?
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May 19, 2023
If you have just started out with a partnership with a SEO agency, its important to know what SEO deliverables you should expect from your agency. SEO done well can be essential to the success of an online business, but it's crucial to know what to expect from your SEO agency to ensure that you're getting the best return on your investment.
In this guide, we'll explore the key SEO deliverables your agency can provide to help your website rank higher and drive more traffic. Read on to find out the SEO deliverables you should expect from your agency to ensure you get the best value for your money!
Understanding the Different Types of SEO Deliverables
Technical SEO Deliverables
Technical SEO deliverables are essential components of a comprehensive SEO strategy, addressing the technical aspects of a website that can impact its search engine visibility. First, an audit should be performed to identify any technical issues to ensure that a website is technically sound. Once the audit is complete, technical SEO deliverables can be prioritised to resolve issues and improve website performance.
Here are some of the technical SEO deliverables that can contribute to the success of an SEO campaign:
Site crawl and indexation analysis: A technical SEO component that analyses the indexing status of a website and its pages.
Keyword research and mapping: The process of researching and identifying keywords relevant to a business and mapping them to specific pages on the website.
URL structure and canonicalisation: Establishing consistent URL structures and canonical tags to prevent duplicate content issues and improve crawl efficiency.
XML sitemap and robots.txt optimization: Optimising the website's XML sitemap and robots.txt files to help search engines understand the website's structure and content.
Mobile responsiveness and page speed optimisation: Optimising the website for mobile devices and improving page loading speed to enhance user experience and search engine rankings.
Structured data markup and schema implementation: Adding structured data markup to the website's code to help search engines understand the content and context of the pages.
HTTPS and security optimisation: Implementing HTTPS encryption and other security measures to protect the website and improve its credibility.
Server and hosting configuration: Configuring the server and hosting environment to improve website speed, security, and accessibility.
Google Analytics and Google Search Console integration and configuration: Setting up and configuring Google Analytics and Search Console to track and analyse website traffic and performance.
On-page SEO Deliverables
On-page SEO deliverables are focused on optimising the content and structure of individual web pages to improve their search engine visibility. Here are some of the on-page SEO deliverables that can contribute to the success of an SEO campaign:
Keyword Optimisation: Incorporating relevant keywords into the page's content, meta tags, and other on-page elements can improve its visibility for those search terms.
Title Tag Optimisation: The title tag is one of the most critical on-page SEO elements and should accurately describe the page's content and include relevant keywords.
Meta Description Optimisation: The meta description briefly summarises the page's content and should include relevant keywords to encourage clicks from search engine users.
Header Tag Optimisation: Incorporating header tags (H1, H2, H3, etc.) into the page's content can improve its structure and help search engines understand its hierarchy.
Image Optimisation: Ensuring images are not too heavy to improve page load speed and alt text and file name are correct to help search engine visibility.
Internal Linking: Linking to other pages on the website can help users and search engines navigate and understand the website's content and structure.
Off-page SEO Deliverables
Off-page SEO deliverables are focused on improving the website's authority and reputation through external factors. Here are some of the off-page SEO deliverables that can contribute to the success of an SEO campaign:
Link Building: Acquiring high-quality backlinks from credible websites can improve the website's authority and search engine visibility.
Social Media Marketing: Engaging with the target audience on social media platforms can improve brand visibility and attract more website traffic.
Online Reputation Management: Monitoring and responding to online reviews and mentions can help maintain the website's reputation and attract more customers.
Influencer Marketing: Collaborating with influential individuals or brands in the industry can help improve brand visibility and attract more website traffic.
Content Marketing: Creating high-quality, shareable, and linkable content can improve the website's authority and attract more backlinks.
Content Creation and Optimisation Deliverables
Content creation and optimisation deliverables focus on creating high-quality SEO content relevant and valuable to the target audience. Here are some of the content creation and SEO deliverables that can contribute to the success of an SEO campaign:
Keyword Research: Conduct research to identify relevant and high-traffic keywords that can be incorporated into the content to improve search engine visibility.
Content Creation: Creating high-quality and valuable content relevant to the target audience and optimised for search engines.
Content Optimisation: Optimising the existing content on the website by incorporating relevant keywords, improving readability, and adding multimedia elements to improve engagement.
Content Syndication: Creating content across multiple channels such as social media, email marketing, and outreach to attract more traffic and backlinks. It's incredible how often you can reuse long-form content to attract different readers.
Content Audit: Conduct regular audits to identify outdated or irrelevant content and update or remove it to maintain website relevance and authority.
Understanding which levers to pull to get the most return on investment and increase quality traffic takes time and experience; this is why companies like ours exist - to help you ace the different search engines.
Contact us to understand how we can help your business toward increased website visibility and better performance.
Why are SEO Deliverables Important for Your Business?
Defining SEO Deliverables
SEO deliverables refer to the specific tasks and output an SEO agency is responsible for providing as part of its services. The deliverables vary depending on what is needed for the site as well - this is where an agency will conduct an SEO audit to determine what the deliverables should be and then get them agreed to.
Some are technical fixes to the site; some are content creation. But they generally include tasks such as:
On-page optimization includes optimising website content, titles, meta descriptions, and header tags to make them more search engine friendly.
Deliverables: Keyword research, meta tag, header tag and content optimisation.
Off-page optimization - This includes building backlinks to a website from high-quality and relevant sources to improve its authority and relevance.
Deliverables: Backlink analysis, link-building strategy development, and backlink acquisition.
Technical optimization - This includes improving website performance and functionality by addressing technical issues like page speed, site structure, and mobile-friendliness.
Deliverables: Site crawl analysis, website speed optimisation, mobile optimisation, and website architecture analysis.
Local SEO includes optimising a website to appear in local search results for location-based queries.
Deliverables: Google My Business optimisation, local citation building, and local keyword research.
Content marketing includes creating and promoting high-quality content to attract and engage website visitors.
Deliverables: Content strategy development, content creation, and content promotion.
SEO deliverables are the tangible outputs that a client can expect to receive from their SEO agency Christchurch to help improve their website's visibility and performance on search engines.
The Benefits of Having Clear SEO Deliverables
Establishing clear SEO deliverables is crucial for a successful partnership, building trust and implementing a valuable SEO campaign. Here are the benefits of having clear SEO deliverables are essential:
Sets clear expectations: Setting clear SEO objectives allows the agency and client to understand campaign goals, avoiding misunderstandings.
Measurable results: Measurable results using key performance indicators (KPIs) provide ROI and assess the effectiveness of the SEO agency.
Better communication: Communication is improved when both parties can track progress, discuss issues and adjust based on clear SEO deliverables.
Prioritises tasks: Prioritising important tasks and strategies is more manageable with clear SEO deliverables, optimising resources and improving efficiency.
Ensures accountability: Accountability is ensured when the SEO agency is held responsible for delivering promised results and building trust and confidence.
Contact us to help you with your SEO needs to boost your organic search growth. The heart of any good marketing campaign starts with a strong SEO strategy and a team you can rely on.
How SEO Deliverables Help Achieve Business Goals
SEO deliverables are critical in driving the success of a business by achieving specific goals, such as:
Keyword research, Content creation & On-page optimization recommendations to increase Google search rankings for commercial keywords and boost conversion
Off-page optimization and link-building to boost your website domain authority to achieve higher rankings for your industry.
Technical SEO & Mobile optimization to improve the performance of your website, increasing usability and user experience. These changes combine with conversion rate optimization to increase leads into your sales funnel
Local SEO optimization for more local traffic searching for products and services like yours.
Social media integration to support more traffic and quality backlinks into your business.
Each of these deliverables is designed to help improve a website's search engine rankings, drive targeted traffic to the site, and ultimately achieve specific business goals such as increased leads, sales, or brand awareness.
Here are some of the ways SEO deliverables can contribute to meeting those objectives:
Increased website traffic: Improving the website's ranking in search engine results pages (SERPs) through SEO strategies can result in a surge of traffic to the site, thereby increasing the potential for higher leads, sales, and revenue, ultimately contributing to the business's goal attainment.
Improved website user experience: Through website structure optimisation, enhanced page loading speed, and responsive design implementation, SEO efforts can improve the website's user experience. This can lead to more engagement and conversions, ultimately helping to achieve business goals.
Higher website visibility: SEO efforts can improve the website's visibility in search engine results pages, increasing the business's online presence and brand awareness. The improved visibility can result in more opportunities for the business to reach its target audience.
Better targeting: Focusing on specific relevant keywords and phrases through SEO strategies can effectively target the business's products or services. This, in turn, can result in a higher volume of qualified traffic, ultimately leading to increased leads and sales.
Competitive advantage: Improving the website's ranking and visibility through SEO strategies can give the business a competitive edge in the market, increasing market share and profitability.
The Initial SEO Audit Informs the Right SEO Deliverables.
An SEO agency's Initial SEO audit helps identify improvement areas and provide actionable recommendations to enhance the website's search engine visibility and user experience. Once this is done, both parties can agree on the most critical deliverables to attain the best results.
How an SEO Audit Sets the Stage for Successful SEO Deliverables
An SEO audit is the first step in setting the stage for successful SEO deliverables because it provides a clear understanding of a website's current SEO performance and highlights areas of improvement. With this information, an SEO agency can develop a customised SEO strategy that addresses the website's needs and goals.
The audit helps identify technical issues that may be hindering the website's performance in search results, analyse the website's content to ensure it is optimised for relevant keywords, and evaluate the website's backlink profile to identify opportunities for improvement.
Conducting a thorough SEO audit can help an agency prioritise the most critical issues and focus on delivering the most impactful SEO deliverables, ultimately leading to better search engine rankings, increased website traffic, and improved business outcomes.
What an SEO Audit is, and Why is it Important?
An SEO audit is a comprehensive inspection of the current performance of a website in search engines. It involves evaluating the website's technical and on-page SEO elements and off-page factors such as backlinks and social media presence.
Here are the reasons why an SEO audit is essential:
Identifying technical issues: An SEO audit can uncover technical issues hindering the website's search engine performance, such as broken links, slow loading times, and indexing problems. These issues can be addressed to improve the website's overall SEO health by a website design company Christchurch to improve your site's performance
Improve user experience: By analysing user behaviour, an SEO audit can help identify ways to improve user experience on your website, ultimately leading to increased engagement and conversions.
Optimise content: An SEO audit can analyse the quality and relevance of your website's content and identify opportunities to optimise it for search engines and users.
Stay ahead of the competition: Conducting an SEO audit can help you stay ahead by identifying areas where your website can improve and providing actionable recommendations.
Boost search engine rankings: By identifying and addressing technical issues, improving user experience, and optimising content, an SEO audit can lead to improved search engine rankings and increased organic traffic.
The Key Elements of an SEO Audit
An SEO audit typically involves a comprehensive review of a website's technical, on-page, and off-page SEO elements to identify areas for improvement. Some key elements of an SEO audit may include:
Technical analysis: This involves checking the website's technical setup, speed, mobile-friendliness, and accessibility. Technical analysis can help identify issues impacting the website's visibility and ranking in search engine results pages (SERPs).
On-page analysis: This involves reviewing the website's content, including its structure, keywords, and meta tags. On-page analysis can help identify opportunities to optimise the website's content to match user intent better and improve its relevance to search engines.
Off-page analysis: This involves reviewing the website's backlink profile, including the quality and relevance of the links pointing to the website. Off-page analysis can help identify opportunities to improve the website's authority and trustworthiness in the eyes of search engines.
Keyword research involves identifying relevant keywords and phrases that potential customers might use to search for products or services related to the business. Keyword research can help identify opportunities to optimise the website's content and improve its relevance to user search queries.
Competitor analysis: This involves reviewing competitors' websites and SEO strategies to identify opportunities for improvement and gain a competitive advantage.
Measuring Success: How Your SEO Agency Should Report on SEO Deliverables
The Importance of Measuring and Reporting on SEO Success
Measuring and reporting on SEO success are crucial to understanding the effectiveness of your SEO strategy and ensuring that your SEO agency is meeting your business goals. By analysing key metrics such as website traffic, keyword rankings, and conversions, you can gain insights into the impact of your SEO efforts and make data-driven decisions to optimise your strategy. Regular reporting from your SEO agency can also help you track progress over time and adjust your strategy as needed to achieve the best results.
The Metrics Your SEO Agency Should Report On
Reporting on specific metrics is crucial for the success of an SEO campaign. To that end, here are some essential metrics and their brief explanations that your agency should monitor:
Organic traffic: This quantifies the number of visitors coming to your website from search engines. It's an important metric as it indicates the effectiveness of your SEO efforts in driving traffic to your website.
Keyword rankings: This measures the position of your website in the search engine results pages for specific keywords. Keyword rankings are important as they determine how visible your website is to potential customers searching for your products or services.
Click-through rate (CTR): It measures the percentage of people who click on your website's link after seeing it in the search engine results pages. A higher CTR indicates that your website is relevant and appealing to searchers.
Conversion rate: It measures the percentage of website visitors who take a desired action, including purchasing, filling out a contact form, or subscribing to a newsletter. A higher conversion rate means that your website effectively converts visitors into customers.
Bounce rate: This measures the percentage of visitors who leave your website after looking at only one page. A high bounce rate implies that your website's content could be more engaging or challenging to navigate.
Backlinks: This measures the number and quality of external websites linking to your website. Backlinks are essential for SEO as they convince search engines that your website is authoritative and relevant.
Page speed: This measures how quickly your website's pages load. Page speed is important for SEO, as slow loading times can result in a poor user experience and negatively impact your website's rankings.
Mobile responsiveness: This measures how well your website displays on mobile devices. Mobile responsiveness is essential for SEO as more people use mobile devices to search the internet. A mobile-friendly website can rank higher in mobile search results.
Staying Up-to-date: The Ongoing SEO Deliverables You Should Expect From Your Agency
Ensuring that your SEO strategy remains relevant and practical requires partnering with an agency that offers ongoing SEO deliverables. Keep in mind that effective communication is a crucial aspect of any successful partnership, and this is especially true when it comes to working with an SEO agency. As a client, you should be well informed about the progress of your SEO campaign, and you should know what actions your agency is taking to improve your online presence.
Having open lines of communication with your agency is essential, and regular reporting is a fundamental component of that. You should be aware of the results of your SEO efforts, including changes in your website's search engine ranking, traffic, and other relevant metrics. You should also be aware of the actions your agency is taking to improve your SEO strategy and their recommendations for future improvements.
Regular reporting can help identify areas of improvement and guide future strategy adjustments. By staying informed about the progress of your SEO campaign, you can make informed decisions and take action to optimise your website's performance further. In summary, effective communication, including regular reporting, is essential for a successful partnership with your SEO agency.
To keep your SEO campaign up-to-date, you can expect the following ongoing deliverables from your agency:
Content creation and optimisation: Regularly creating and optimising content is crucial to keep your website fresh and relevant for users and search engines.
Technical SEO updates: Continuously updating technical elements of your website, such as metadata, schema markup, and site speed, can guarantee that your website can be conveniently crawled and indexed by search engines.
Off-page SEO: Building high-quality backlinks and optimising your online presence on other platforms can help improve the authority and visibility of your website in search engine results.
Keyword research and optimisation: Regularly researching and optimising your target keywords can help ensure that your website targets the right audience and ranks for relevant search queries.
Analytics and reporting: Ongoing monitoring and reporting on SEO metrics can help identify areas for improvement and guide future strategy adjustments.
Do Good Things offers a wide array of digital marketing services in Wellington that specialise in providing comprehensive SEO services to help your business achieve its online goals. Our team of experienced SEO professionals can work with you to develop a tailored strategy that fits your unique needs and budget.
We begin by conducting a thorough SEO audit of your website to identify areas for improvement and create a roadmap for ongoing optimisation efforts. Then, to ensure we are aligned with your business goals, we take you through the deliverables we have carried out each month and report on their effectiveness.
We provide regular reporting and communication to ensure that you are informed of the progress of your SEO campaign and its impact on your business. With our expertise and commitment to delivering results, we can help you achieve better visibility and traffic for your website and grow your business.