Smokai’s existing marketing strategy was not returning the results they expected. They were running Google Ads themselves, but results were inconclusive as nothing was tracked accurately without Google Analytics being installed correctly.
The website was not as functional as it could be, and it was difficult for users to navigate their way to the checkout. A higher bounce rate indicated that the website was outdated and not optimised for the user experience.
We installed tracking to identify the revenue source, how users landed on their site, if they were purchasing, and if they weren’t. We also optimised their performance marketing campaigns, expanding their Google Ads to text and shopping ads.
The analytics guided us on where the design needed improvement. We got to understand how users interacted with their website and optimised it for easier navigation.