eCommerce Development, Performance Marketing.
Smokai is an eCommerce store that sells premium smoke generators. When Smokai approached us, we strategically planned out how we could help them improve their online presence. We used our expertise to design and build a Shopify website and integrate performance marketing campaigns to help them conquer the market.
Smokai is an online eCommerce store that sells a range of four different premium smoke generators and related accessories. It is a company made up of fishers, hunters, gatherers, foodies, inventors and business people with integrity. The main reason Smokai came to us was to dive into the options of web design and development and performance marketing with Google Ads.
Near the end of 2020, our partnership with Smokai started, with an initial focus on pushing their products further to the market using a paid media marketing strategy. They were running Google Ads themselves initially, but without Google Analytics installed, nothing was tracked, which is where we came in. Following the start of our partnership, we also embarked on a web design and development journey for their Shopify web build.
While the Google Ads they set up themselves drove some revenue, nothing was tracked, so we couldn’t determine where exactly the revenue was coming from.
The website needed to reflect the Smokai brand. It also needed to be improved so potential customers could navigate it easily.
The first step was installing tracking to help understand the revenue source – how users landed on their page, if they were purchasing, if they weren’t and so on.
With a high-end product to showcase and sell, Smokai needed a more comprehensive solution, entangling performance marketing campaigns with improved web design and development.
Cold food smokers aren’t your everyday item. It’s specialised, best fit for a specific market. This led to understanding Smokai and their goals more and more before diving into the deep end.
The design process meant going down a few paths to fully understand their brand and exploring how to achieve their sales objectives.
The objective of the Smokai project was to help develop their online presence and increase sales.
We wanted to ensure sales were tracked, performance marketing campaigns were optimised, and their web design and development aided the sales process.
The unique selling point of Smokai is that it is an experience like no other, a product perfect for the fishers, hunters, gatherers and foodies.
We installed and properly configured Google Analytics to track revenue sources.
We optimised and created new performance marketing campaigns – Shopping and Expanded Text ads.
We designed a website that reflected the brand and mission.
We utilised Shopify to develop a fast, responsive website that aided the sales process.
From a focus on analytics and performance marketing to web design and development, it came together to produce a website that encompasses the Smokai brand.
The analytics and performance marketing techniques we implemented were optimised to produce the best results possible. Not only tracking revenue but driving it too.
The website interface had to reflect the brand, with the most essential information and selling points at the forefront, with detailed information secondary.
Once the newly designed website was live, we started to see favourable results when paired with Google Ads campaigns. We helped double Smokai’s revenue from Google Ads alone and continue to drive sales through the new website.